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Advertising - the Social Media Bit

Des Walsh's presentation for "Advertising Alchemy" theme, Web Wednesday, Guangzhou, China, Oct 15, 2008

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Advertising - the Social Media Bit

  1. 1. Web Wednesday Guangzhou
  2. 2. Advertising Alchemy: Social Media Strategy Des Walsh Social Media Strategist Web Wednesday, Guangzhou October 15, 2008
  3. 4. Measuring Blog/Social Media Effectiveness <ul><li>Q: How do you measure the effectiveness of social media and social networking? </li></ul><ul><li>(How do you know if you have succeeded?) </li></ul>
  4. 5. Measuring Blog/Social Media Effectiveness <ul><li>A: Develop a blog/social media strategy that ties into accountability. </li></ul><ul><li>Read Toby Bloomberg’s great explanation </li></ul><ul><li>http:// </li></ul>
  5. 6. “ So What is this Web 2.0 Thing?” <ul><li> </li></ul>
  6. 7. Interpreters Wanted <ul><li>For most people in business </li></ul><ul><li>Web 2.0/social media/social networking </li></ul><ul><li>= fad/ confusing/ scary/ </li></ul>
  7. 8. Asking the Right Questions <ul><li>Do your clients know what they want? </li></ul><ul><li>Do you know what they need? </li></ul>
  8. 9. <ul><li>“ If I’d asked my customers what they wanted, they’d have said a faster horse.” </li></ul><ul><li>Henry Ford </li></ul><ul><li>Picture: Ford Assembly Line, Public Domain, Wikimedia via </li></ul>
  9. 10. Different Customers Now <ul><li> Creative Commons </li></ul>
  10. 11. Think Conversation (not “campaign”) <ul><li> - Creative Commons </li></ul>
  11. 12. Think Gold <ul><li> </li></ul>
  12. 13. Thank You <ul><li>Des Walsh </li></ul><ul><li> </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter/Skype: deswalsh </li></ul><ul><li>Photo credit intro slide: Guangzhou Train Station </li></ul><ul><li> Creative Commons </li></ul>