#journchat LIVE Pittsburgh


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WordWrite Senior Account Executive Deanna Ferrari presented this at Podcamp Pittsburgh 4, where she talked about WordWrite's efforts to assist the Twitter chat #journchat in its first-ever live event across different cities.

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#journchat LIVE Pittsburgh

  1. 1. #journchat LIVE By Deanna Ferrari
  2. 2. About me • 2006 graduate of Slippery Rock University • Account executive at WordWrite Communications • Board member of PRSA Pittsburgh
  3. 3. The PR / Journalist Relationship • PR pros in the audience? • Journalists in the audience? • Some PR people have a bad rep • Print media shrinking / new forms of media • Good relationships build great stories • Social media a new way to interact with each other (i.e. Twitter, HARO, etc.)
  4. 4. #journchat • Monday nights 8-10 p.m. • Moderated by @journchat • Several questions followed by one “pitch” The mission of #journchat has always been to improve the relationships between public relations professionals, journalists and bloggers. Together we’ve created a safe environment to explore each industry and ultimately how social media is influencing all of us.
  5. 5. #journchat comes to “life” • Seven cities in North America: – Pittsburgh – Philadelphia – Chicago – Minneapolis – Detroit – Phoenix – Toronto
  6. 6. Promotion via social media • Leverage existing relationships to find partners and location – Point Park University – Pittsburgh Business Times • Utilize WordWrite’s e-mail database to get the word out via e-mail blast • Reach out to current Pittsburgh “journchatters” • SEO-optimized press release • Facebook (WW fan page, pitched and secured Andrew Stockey) • Twitter (the power of the RT, #journchat hashtag)
  7. 7. Key items to publicize • Local media in attendance (WTAE, Post- Gazette, Business Times) • First-ever #journchat LIVE • Enhance PR / Journo / Blogger relationship • Take the conversation online to one place -- face-to-face • Discuss relevant / timely topics
  8. 8. Post-event • SEO-optimized press release including who attended and how many • Twitter (link to release, talk to people that were in attendance) • Facebook (add photos, link to release) • Continue discussion with those in attendance and on weekly #journchat sessions
  9. 9. Lessons learned • Promote further in advance • Encourage more journalists to attend including more outreach to bloggers and freelancers • In promotional materials, give a better explanation of what event will entail • Think of questions ahead of time and give to participants beforehand so they come prepared to discuss the topics • Have the session earlier in the evening • Possibly rename the event, but still tie Twitter in and live- stream it • Possibly have small groups instead of one big group (depends on how many people register) • Make the event Pittsburgh-focused but still timely trends
  10. 10. Questions? Additional comments? Twitter: @dferrari / @wordwritepr Online: deannaferrari.com / wordwritepr.com