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Social media & libraries

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Amy Mather
Amy Mather
Education
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Social Media & Libraries
Why? Brand Communication Marketing Respond to feedback positive/negative Figure out patron needs
Social Media platforms MySpace – teens, music Facebook – college, opened up to everyone Twitter – disseminator of information Ning – niche groups Gowalla – location based social networking Foursquare – location based social networking
Social Media Best Practices http://tametheweb.com/2010/03/18/social-media-best-practices-for-libraries/ http://www.davidleeking.com/2010/05/04/10-reasons-to-not-quit-facebook/
Privacy http://librarianbyday.net/ http://www.davidleeking.com/2010/05/04/10-reasons-to-not-quit-facebook http://www.omahalibrary.org/pdfs/OPLMySpace_Facebook_TermsofUse_Final.pdf http://www.davidleeking.com/2010/05/04/my-facebook-privacy-settings
Learn from others http://mashable.com/2009/03/30/successful-facebook-fan-page/ http://www.viralblog.com/social-media/top-50-facebook-pages/ http://www.facebook.com/photo.php?pid=30849344&id=1654519580#!/newyorkpubliclibrary http://www.facebook.com/#!/NPR http://www.facebook.com/photo.php?pid=30849344&id=1654519580#!/pages/Omaha-NE/The-Architectural-Offices/167944410143 http://www.facebook.com/#!/BluePlanetNaturalGrill?ref=ts http://www.facebook.com/#!/OmahaOldMarket?ref=ts
Insights aka usage http://www.facebook.com/help/?search=insights
Where we are headed http://www.infogroupcafe.com/smallbusiness/?p=1333 Back to foursquare http://mashable.com/2010/04/22/foursquare-claim-your-business/

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Social media & libraries

  • 1. Social Media & Libraries
  • 2. Why? Brand Communication Marketing Respond to feedback positive/negative Figure out patron needs
  • 3. Social Media platforms MySpace – teens, music Facebook – college, opened up to everyone Twitter – disseminator of information Ning – niche groups Gowalla – location based social networking Foursquare – location based social networking
  • 4.
  • 5. Social Media Best Practices http://tametheweb.com/2010/03/18/social-media-best-practices-for-libraries/ http://www.davidleeking.com/2010/05/04/10-reasons-to-not-quit-facebook/
  • 6. Privacy http://librarianbyday.net/ http://www.davidleeking.com/2010/05/04/10-reasons-to-not-quit-facebook http://www.omahalibrary.org/pdfs/OPLMySpace_Facebook_TermsofUse_Final.pdf http://www.davidleeking.com/2010/05/04/my-facebook-privacy-settings
  • 7. Learn from others http://mashable.com/2009/03/30/successful-facebook-fan-page/ http://www.viralblog.com/social-media/top-50-facebook-pages/ http://www.facebook.com/photo.php?pid=30849344&id=1654519580#!/newyorkpubliclibrary http://www.facebook.com/#!/NPR http://www.facebook.com/photo.php?pid=30849344&id=1654519580#!/pages/Omaha-NE/The-Architectural-Offices/167944410143 http://www.facebook.com/#!/BluePlanetNaturalGrill?ref=ts http://www.facebook.com/#!/OmahaOldMarket?ref=ts
  • 8. Insights aka usage http://www.facebook.com/help/?search=insights
  • 9. Where we are headed http://www.infogroupcafe.com/smallbusiness/?p=1333 Back to foursquare http://mashable.com/2010/04/22/foursquare-claim-your-business/