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How To Lose Followers and Alienate Fans- Not.


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WordWrite presents on developing content and how not to annoy your fans and followers at VisitPittsburgh's Tweet, Like + Be Social event.

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How To Lose Followers and Alienate Fans- Not.

  1. 1. How To Lose FollowersAnd Alienate Fans - Not! WordWrite Communications VisitPittsburgh | May 18, 2012 Page 1
  2. 2. Follow us! #somepgh @paulfuriga @justhollieg @emmasreallytall Page 2
  3. 3. How old is Twitter?a. 8 years oldb. 3 years oldc. 6 years old Page 3
  4. 4. How long have you used Twitter?a. 1-2 yearsb. 3-4 yearsc. Since day 1d. What’s Twitter? Page 4
  5. 5. How do you use Facebook?a. I post on behalf of a brand or organizationb. I only use Facebook for personal purposes Page 5
  6. 6. Developing content• Social media should not be used as a bullhorn – A proper balance of self/brand promotion, industry news and actual engagement with fans and followers is needed – YES, actual conversations! Page 6
  7. 7. Key Takeaway – 1/3 Rule#SM content should followthe 1/3 rule:•1/3 self promotion•1/3 industry/local news•1/3 engagement with fansand followers #somepghContent is King; engagementis Queen. And, SHE rules theLand! #somepgh Page 7
  8. 8. How to alienate your Twitter followers: Page 8
  9. 9. How to engage your followers Page 9
  10. 10. But how do I do all that AND my otherresponsibilities?• Social media calendars – Themes for the month – Posts around holidays/ events/ seasons – Weekly feature• Schedule – Hootsuite* (be careful with Facebook posts b/c “share” is removed) – Most industry news and self promotional posts can be scheduled Page 10
  11. 11. Key Takeaway• Use social media calendars and scheduling tools to manage #SM time and balance content. #somepgh Page 11
  12. 12. So how do I know if I’m boring people?• Content should vary across all networks – Don’t link accounts – Different network, different purpose. Change content accordingly• Gauge interest occasionally – Create a simple post that specifically asks for interaction• Test, test, test! – You won’t know what your audience likes unless you try. Page 12
  13. 13. Key Takeaway• Vary #SM messages across platforms #somepgh – Listen – Use photos/ video – 80-90% – Mix it up – links, polls, video – Never rely on just one form of post – Change cover image and background frequently. – Use “call to actions” in your posts. Active verbs! Page 13
  14. 14. How would you word the post? • It’s Groundhog Day, write a Facebook post to promote a Sheetz breakfast sandwich. Page 14
  15. 15. How they did it Page 15
  16. 16. How would you write it?• Mother’s Day is approaching and you need to get people into your jeans store for a promotion. How would you craft your tweet? Page 16
  17. 17. How they did it Page 17
  18. 18. How would you post it? • You are Coca-Cola and you are looking for a fun way to engage your Facebook fans this afternoon, what do you post? Page 18
  19. 19. How they did it Page 19
  20. 20. A few words about WordWrite . . .• A PR firm with the most valued public relations model in the world (StoryCraftingSM).• Combined 131 years PR, journalism and marketing experience among staff.• A “small giant” built on guerrilla strategies: – Created our own “secret sauce” in StoryCraftingSM – Use StoryCrafting to reposition us at the front end of the marketing value chain – Smart application of complementary tools and processes (Hubspot) Page 20
  21. 21. Our gift to you…• Visit to download samples of our: – Annual social media calendar – Social media overview – “We’ve Gone Social” communication document Page 21
  22. 22. Helpful #SM resources Page 22
  23. 23. Thank you! Questions?Linked @wordwriteprFacebook: Page 23