Scene Hacking by Seb Paquet

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An introduction to the art of scene-hacking. Slides for a talk for the Open Water Collective, Aug 16, 2013.

An introduction to the art of scene-hacking. Slides for a talk for the Open Water Collective, Aug 16, 2013.

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  • 1. Scene Hacking Seb Paquet
  • 2. About Seb Paquet ● Physics, Computer Science ● Thesis on social web & knowledge sharing (2003) ● Research & teaching ● Startups: Socialtext, Sceneverse ● Musician, localist, convener, event designer, facilitator 2
  • 3. 1. New York Punk Music Scene 2. Standup comics 3. Chess players 4. The Impressionists (19th C.) 5. Coffee Geeks 6. Homebrew Computer Club (1975) 7. Makers 8. Internet startups 9. Open Source developers Nine Examples of Scenes 3
  • 4. ● Call Center Specialists ● Backyard chicken enthusiasts ● Stamp Collectors ● Elite 100m-dash runners ● Medieval Theology Scholars ● (nearly) Any corporation Ceci n’est pas une scène 4
  • 5. ● Group & Interpersonal Awareness ● Creativity at the core / Scenius ● Emulation / Status ● Rituals ● A contact surface ● Permeability ● Excitement - Fun, Passion, Pull ● Peripheral Participation Every Scene Has 5
  • 6. ● Friendships ● A low barrier to entry ● A way to make money Scenes Often Feature 6
  • 7. ● Group ● Field ● Professional Association ● Industry ● Movement ● Community Neighboring concepts that are not quite scenes 7
  • 8. Scene Roles Groupie CREATOR Charis matic Artist Source Enthusiast Geek Curator Critic Connector Convener Prophet 8
  • 9. Exhibit A: Open Source Software Groupie CREATOR Charis matic Artist Source Enthusiast Geek Curator Critic Connector Convener Prophet Stallman Torvalds RaymondO’Reilly 9
  • 10. Scenes usually arise from existing scenes 1. Potential actors see each other 2. They begin to play together 3. They perform publicly together 4. They attract more creators Scene Formation 10
  • 11. Activities that catalyze scene formation 1. Connect. Help creators see each other. 2. Design Experiences. Have them play together. 3. Create Outlets. Make a contact surface. 4. Build Onramps. Tools, experiences, services that lower barrier to entry. Scene Hacking 11
  • 12. 1. Connect 2. Play together 3. Outlets 4. Onramps Exhibit A: Open Source Scene Hacking 12
  • 13. ● As a scene evolves, it flattens ● If its generativity is not constantly renewed, it can become ○ A mythology ○ A product ○ Pieces for reuse by other scenes ○ A market Scene evolution 13
  • 14. Movements can arise from scenes 14
  • 15. ● Moves the scene towards greater cooperation by “preaching the inevitability of values-based change” ● Finds the yearning ● Names the unarticulated ● Builds on a cultural capital base ● Gives permission to be idealistic The Prophet 15
  • 16. ● Patches a “Structural hole” in the social network ● Brings together well-connected people who should know one another but don’t ● Becomes centrally located in an emerging network The Issue Entrepreneur 16