Engaging Museum Audiences Seminar

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engaging museum audiences aworkshop nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/engagenz

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where i live

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what i do balboapark online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation

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what i dreamabout the participatory museum is a place where visitors can create, share, and connect with each other around content.

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there are lotsof ways people participate in museums... Exploratorium Denver Art Museum International Spy Museum

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and sometimes, they’remore engaged than others. Tropenmuseum Chicago Children’s Museum

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today, we’re goingto focus on social engagement Ontario Science Centre Chicago History Museum SFMOMA and the social technology that supports it

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what is socialtechnology? tools that enable people to create, share, and connect with each other youtube overplot postsecret

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that can mean... StanfordArt Center upper: justletters Facebook lower: Science Museum of Minnesota

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and it requiressome changes old relationship new relationships Authority is content provider Authority is platform provider

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it’s not foreverything participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

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why would youwant to do this? participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

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why would youwant to do this? to deliver personal relevance London Science Museum

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why would youwant to do this? to celebrate and network diverse visitors’ voices Minnesota History Center

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why would youwant to do this? to deliver dynamic content and experiences Keramiekmuseum Princessehof

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why would youwant to do this? to encourage interpersonal dialogue University of Washington

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why would youwant to do this? to support collaborative, creative practice Victoria and Albert Museum

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how do thebest ones work?

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so how canyou do it well? what are MUSEUM you about? what will these relationships look like? what do they need? visitors

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seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars + free2choose 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

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seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

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ilikemuseums.com

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who are yourelative to the museum? self-deﬁned “you are what you do” play.signtiﬁc.org

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Denver Art Museum

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Lowell National HistoricalPark

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don’t focus solelyon creators... the vast majority of social media users are not creators

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what makes YouTubedifferent?

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“museums that getbetter the more people use them.”

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Ontario Science Cenre

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Free2Choose, Anne FrankHouse

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“Some of themost frequently asked questions were 'Do you have to be a bastard to get a job like yours?'”

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what’s your idea?

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contact me anytime nina@museumtwo.com http://www.museumtwo.com Slides are available here: http://bit.ly/engagenz

Engaging Museum Audiences Seminar

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