Engaging Museum Audiences Seminar

1. engaging museum audiences a workshop nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/engagenz

2. where i live

3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation

4. what i dream about the participatory museum is a place where visitors can create, share, and connect with each other around content.

5. there are lots of ways people participate in museums... Exploratorium Denver Art Museum International Spy Museum

6. and sometimes, they’re more engaged than others. Tropenmuseum Chicago Children’s Museum

7. today, we’re going to focus on social engagement Ontario Science Centre Chicago History Museum SFMOMA and the social technology that supports it

8. what is social technology? tools that enable people to create, share, and connect with each other youtube overplot postsecret

9. that can mean... Stanford Art Center upper: justletters Facebook lower: Science Museum of Minnesota

10. and it requires some changes old relationship new relationships Authority is content provider Authority is platform provider

11. it’s not for everything participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

12. why would you want to do this? participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

13. why would you want to do this? to deliver personal relevance London Science Museum

14. why would you want to do this? to celebrate and network diverse visitors’ voices Minnesota History Center

15. why would you want to do this? to deliver dynamic content and experiences Keramiekmuseum Princessehof

16. why would you want to do this? to encourage interpersonal dialogue University of Washington

17. why would you want to do this? to support collaborative, creative practice Victoria and Albert Museum

18. how do the best ones work?

19. so how can you do it well? what are MUSEUM you about? what will these relationships look like? what do they need? visitors

20. seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars + free2choose 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

21. seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

22. ilikemuseums.com

23. who are you relative to the museum? self-deﬁned “you are what you do” play.signtiﬁc.org

25. Denver Art Museum

26. Lowell National Historical Park

28. don’t focus solely on creators... the vast majority of social media users are not creators

29. what makes YouTube different?

31. “museums that get better the more people use them.”

32. Ontario Science Cenre

33. Free2Choose, Anne Frank House

39. “Some of the most frequently asked questions were 'Do you have to be a bastard to get a job like yours?'”

40. what’s your idea?

41. contact me anytime nina@museumtwo.com http://www.museumtwo.com Slides are available here: http://bit.ly/engagenz

Engaging Museum Audiences Seminar

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