Personal Branding & Web Reputation
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Personal Branding & Web Reputation



How to build a personal branding and set up a web reputation. Why, how, which tools?

How to build a personal branding and set up a web reputation. Why, how, which tools?



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    Personal Branding & Web Reputation Personal Branding & Web Reputation Presentation Transcript

    • Personal Branding & Web Reputation Vanina Delobelle, PhD May 2008
    • Definition Personal Branding Web Presence Web Reputation
    • Why is it today mandatory ?
    • Those who succeed are those who exist ?
      • Your Marketing !
      • Recruiters Google names before hiring
      • Partners look for information before engaging
      • People read experts content
    • You are your best product
      • The best product you have to sell is you !
      • To get a job
      • To close a deal
      • To find partners
      • To develop your company
      • To present your expertise
      • … to prepare your next career move
    • How to build a Web Reputation ?
    • Web Presence vs Web Reputation ?
      • What is your objectif ?
      • If you only want to be found, focus on web presence
      • If you want to differenciate, focus on web reputation
    • Web Presence
      • Start already there !
      • Be present and start to exist on the internet
      • Create profiles on social networks
      • Create online resumes
      • … start to Google your name then and you will see that you start existing !
    • When should you start building your personal branding ?
      • Start now !
      • You need to be ready for the time you will need it
      • It is not when you will start looking for a job that you will think about it
      • A personal branding might take years to be efficient
    • What will differenciate you ?
      • Do your own marketing !
      • Be consistent with the elements you will build
      • Always use the same elements across the tools
      • Build your brand
      • Bring an added-value
    • Personal Branding is composed by…
      • Avatar / Picture !
      • Whatever the one you choose, keep the same everywhere
      • Do not change your picture every week
    • Personal Branding is composed by…
      • Colors !
      • Define what are your colors and set them across all the tools it will be easier to recognize you
    • All about Content !
      • Create good quality Content !
      • Web reputation is about content
      • The content you will create is the key of the success
      • It is not about quantity but quality
      • What you will create will differenciate you from a simple web presence
    • Which tools ?
    • Blogs and microblogging
      • Create good Content !
      • Have a blog if you really want it
      • Share intersting information via Twitter and not only your mood
      • Leave comments on other blogs that really bring an added-value to the article
      • Participate to a collaborative blog
      • Post some articles on a friend’s blog
    • Social Networks
      • Be present !
      • Have your profile on LinkedIn and Facebook
      • Be present on other social networks in order to expand your presence and let people find you easily
      • Keep your profiles consistent and updated
      • Share content with your networks
    • Create Content
      • … in different supports !
      • Write articles on blogs
      • Share presentations on shlideshare
      • Post videos on YouTube
    • Why not start a Web Reputation strategy ?
    • Do think before starting !
      • Be aware of what you want to do !
      • Once you start with a web reputation strategy, you should care about what you post
      • Stay always professional
      • Do not mix personal and professional
      • Avoid stupid pictures, stupid comments, online arguments…
      • Be patient as it will not come in one day
      • … if you are not ready for all of this, forget it !
    • For more conversations…