Personal Branding & Web Reputation Vanina Delobelle, PhD www.vaninadelobelle.com May 2008

Definition Personal Branding Web Presence Web Reputation

Why is it today mandatory ?

Those who succeed are those who exist ? Your Marketing ! Recruiters Google names before hiring Partners look for information before engaging People read experts content

Your Marketing !

Recruiters Google names before hiring

Partners look for information before engaging

People read experts content

You are your best product The best product you have to sell is you ! To get a job To close a deal To find partners To develop your company To present your expertise … to prepare your next career move

The best product you have to sell is you !

To get a job

To close a deal

To find partners

To develop your company

To present your expertise

… to prepare your next career move

How to build a Web Reputation ?

Web Presence vs Web Reputation ? What is your objectif ? If you only want to be found, focus on web presence If you want to differenciate, focus on web reputation

What is your objectif ?

If you only want to be found, focus on web presence

If you want to differenciate, focus on web reputation

Web Presence Start already there ! Be present and start to exist on the internet Create profiles on social networks Create online resumes … start to Google your name then and you will see that you start existing !

Start already there !

Be present and start to exist on the internet

Create profiles on social networks

Create online resumes

… start to Google your name then and you will see that you start existing !

When should you start building your personal branding ? Start now ! You need to be ready for the time you will need it It is not when you will start looking for a job that you will think about it A personal branding might take years to be efficient

Start now !

You need to be ready for the time you will need it

It is not when you will start looking for a job that you will think about it

A personal branding might take years to be efficient

What will differenciate you ? Do your own marketing ! Be consistent with the elements you will build Always use the same elements across the tools Build your brand Bring an added-value

Do your own marketing !

Be consistent with the elements you will build

Always use the same elements across the tools

Build your brand

Bring an added-value

Personal Branding is composed by… Avatar / Picture ! Whatever the one you choose, keep the same everywhere Do not change your picture every week

Avatar / Picture !

Whatever the one you choose, keep the same everywhere

Do not change your picture every week

Personal Branding is composed by… Colors ! Define what are your colors and set them across all the tools it will be easier to recognize you

Colors !

Define what are your colors and set them across all the tools it will be easier to recognize you

All about Content ! Create good quality Content ! Web reputation is about content The content you will create is the key of the success It is not about quantity but quality What you will create will differenciate you from a simple web presence

Create good quality Content !

Web reputation is about content

The content you will create is the key of the success

It is not about quantity but quality

What you will create will differenciate you from a simple web presence

Which tools ?

Blogs and microblogging Create good Content ! Have a blog if you really want it Share intersting information via Twitter and not only your mood Leave comments on other blogs that really bring an added-value to the article Participate to a collaborative blog Post some articles on a friend’s blog

Create good Content !

Have a blog if you really want it

Share intersting information via Twitter and not only your mood

Leave comments on other blogs that really bring an added-value to the article

Participate to a collaborative blog

Post some articles on a friend’s blog

Social Networks Be present ! Have your profile on LinkedIn and Facebook Be present on other social networks in order to expand your presence and let people find you easily Keep your profiles consistent and updated Share content with your networks

Be present !

Have your profile on LinkedIn and Facebook

Be present on other social networks in order to expand your presence and let people find you easily

Keep your profiles consistent and updated

Share content with your networks

Create Content … in different supports ! Write articles on blogs Share presentations on shlideshare Post videos on YouTube

… in different supports !

Write articles on blogs

Share presentations on shlideshare

Post videos on YouTube

Why not start a Web Reputation strategy ?

Do think before starting ! Be aware of what you want to do ! Once you start with a web reputation strategy, you should care about what you post Stay always professional Do not mix personal and professional Avoid stupid pictures, stupid comments, online arguments… Be patient as it will not come in one day … if you are not ready for all of this, forget it !

Be aware of what you want to do !

Once you start with a web reputation strategy, you should care about what you post

Stay always professional

Do not mix personal and professional

Avoid stupid pictures, stupid comments, online arguments…

Be patient as it will not come in one day

… if you are not ready for all of this, forget it !

For more conversations… www.vaninadelobelle.com