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Get leads with linkedin

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Get leads with linkedin

  1. 1. 16 Things You Should Do to Generate Leads with Linkedin Vicki Garcia, President
  2. 2. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul>
  3. 3. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul>
  4. 4. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul>
  5. 5. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul><ul><li>Increase Your Google Ranking </li></ul>
  6. 6. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul><ul><li>Increase Your Google Ranking </li></ul><ul><li>Make a Meeting go Smoother </li></ul>
  7. 7. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul><ul><li>Increase Your Google Ranking </li></ul><ul><li>Make a Meeting go Smoother </li></ul><ul><li>Ask for or Give Advice </li></ul>
  8. 8. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul><ul><li>Increase Your Google Ranking </li></ul><ul><li>Make a Meeting go Smoother </li></ul><ul><li>Ask for or Give Advice </li></ul><ul><li>Give and Get Recommendations </li></ul>
  9. 9. Top Ways to Use Linkedin <ul><li>Build Your Reputation </li></ul><ul><li>Find Employee Candidates or Consultants </li></ul><ul><li>Find New Connections </li></ul><ul><li>Increase Your Google Ranking </li></ul><ul><li>Make a Meeting go Smoother </li></ul><ul><li>Ask for or Give Advice </li></ul><ul><li>Give and Get Recommendations </li></ul><ul><li>Promote Events </li></ul>
  10. 10. Make as many connections as you possibly can! Or, only connect with people you know and trust? Open Network vs Trusted Advisors? 1. Maximize your profile!
  11. 11. 2. Maximize your headline.This is your headline. Treat it like your introduction when networking. Focus on what you can do to help people.
  12. 12. My new better headline
  13. 13. 3. Use your name in your summary! 4. Use keywords in your summary!
  14. 14. 5. Talk about your customers & clients
  15. 15. 6. Do a mass request to your contacts for recommendations!
  16. 16. 7. Create a page for your business!
  17. 17. 8. Edit your “vanity” Linkedin URL to enable your Linkedin profile link to show up in search results for your name. Use your personal name if you can for Personal Branding
  18. 18. 9. See who has been checking you out!
  19. 19. Add sections!
  20. 20. 10. Take advantage of the many additional things you can put on your profile.
  21. 21. 11. Join Groups based on two criteria: - Can I learn something from these people? - Are the members my target market? WARNING!! Set your digest emails for weekly!
  22. 22. 12. Start your own group & invite connections to join!
  23. 24. 13. Do an advanced people search! The advanced search tool will allow you to: - Search for new contacts based on keywords, location, title, company or school - Run industry specific searches - Save up to 3 searches at a time and receive emails when new contacts match your search criteria Search by Groups is further down
  24. 25. Ask these people to connect! Go through these slowly and see if you can make any introductions WARNING! This can be time consuming.
  25. 26. 14. Try using LinkedIn as a search tool targeting keywords and location Look for bloggers, reporters, competitors to see what they are up to.
  26. 27. 15. Direct prospects to your Linkedin profile, past projects and recommendations
  27. 28. 16. Set up an account on Hootsuite.com & connect to all your Linkedin Groups. People in your groups will see these posts are “discussions.”
  28. 29. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul>
  29. 30. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul><ul><li>Place links to your LinkedIn profile in your email signature and elsewhere online. </li></ul>
  30. 31. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul><ul><li>Place links to your LinkedIn profile in your email signature and elsewhere online. </li></ul><ul><li>The first priority is to make quality connections. Then it is to go to your website, blog or a video where you can really start to build meaningful rapport. </li></ul>
  31. 32. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul><ul><li>Place links to your LinkedIn profile in your email signature and elsewhere online. </li></ul><ul><li>The first priority is to make quality connections. Then it is to go to your website, blog or a video where you can really start to build meaningful rapport. </li></ul><ul><li>No selling on Linkedin! </li></ul>
  32. 33. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul><ul><li>Place links to your LinkedIn profile in your email signature and elsewhere online. </li></ul><ul><li>The first priority is to make quality connections. Then it is to go to your website, blog or a video where you can really start to build meaningful rapport. </li></ul><ul><li>No selling on Linkedin! </li></ul><ul><li>Apply effort consistently over time. </li></ul>
  33. 34. Other Thoughts <ul><li>Every time you comment in a conversation, it “pings” the search engines to raise your ranking. </li></ul><ul><li>Place links to your LinkedIn profile in your email signature and elsewhere online. </li></ul><ul><li>The first priority is to make quality connections. Then it is to go to your website, blog or a video where you can really start to build meaningful rapport. </li></ul><ul><li>No selling on Linkedin! </li></ul><ul><li>Apply effort consistently over time. </li></ul><ul><li>There’s always something new to learn about Linkedin! </li></ul>
  34. 35. What Does Vicki’s Company Do? Vicki Garcia, President <ul><li>Website Design </li></ul><ul><li>Conversion Strategies </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Marketing Coaching </li></ul><ul><li>Social Media </li></ul><ul><li>Ad Campaigns (TV & Print) </li></ul><ul><li>Graphic Design/Branding </li></ul><ul><li>Public Relations </li></ul>619.660.6730

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