Social Media For Dummies


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Social media for Dummies ! Easy, try it !

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Social Media For Dummies

  1. 1. SOCI AL MEDIA for DUMMIES Vanina Delobelle, PhD
  2. 2. What are Social Media ?
  3. 3. Forums and online communities
  4. 4. Blogs and livecasts
  5. 5. Social networks
  6. 6. Multimedia sharing
  7. 7. Social bookmarking and user ratings
  8. 8. Diggs
  9. 9. RSS readers
  10. 10. Microblogging
  11. 11. Virtual universes
  12. 12. What is it used for ?
  13. 13. Marketing and Communication <ul><li>Control and expand the Brand </li></ul><ul><li>Relay the messages quickly </li></ul><ul><li>Reach new segments </li></ul><ul><li>Diversify the marketing messages </li></ul><ul><li>Generate more traffic </li></ul>
  14. 14. Product and Innovation <ul><li>Get user feedabacks </li></ul><ul><li>Create products that will correspond to user needs </li></ul><ul><li>Test new products </li></ul><ul><li>Conduct surveys </li></ul><ul><li>Run competition analysis in an easier and faster way </li></ul>
  15. 15. Internal Communication and HR <ul><li>Develop information sharing between employees </li></ul><ul><li>Fasten the delivery process </li></ul><ul><li>Empower people in innovation </li></ul><ul><li>Develop transparency </li></ul><ul><li>Develop employees’ connections </li></ul><ul><li>Develop employees’ retention </li></ul>
  16. 16. The benefits of social media ?
  17. 17. For the corporation <ul><li>New channels to share and get information </li></ul><ul><li>New tools for achieving different results </li></ul><ul><li>Get the people where they are </li></ul><ul><li>Get to know the users and communicate with them </li></ul><ul><li>Involve more users and employees in the Product and Marketing processes </li></ul><ul><li>Expand segments and reach people that were not reachable with the </li></ul><ul><li>traditional model </li></ul>
  18. 18. For the users <ul><li>Have their say on products </li></ul><ul><li>Be better tight to a brand </li></ul><ul><li>Participate to a brand communication </li></ul><ul><li>Be more involved in the company decisions </li></ul><ul><li>Create the content that they like and that suits to them </li></ul>
  19. 19. How to use it ?
  20. 20. Follow the Plan ! Step 1 Pick 2-3 tools and start using them Step 2 Talk to your users very openly and directly Step 3 Enjoy these new communication tools Step 4 Continue having fun using them Step 5 Find new tools and increase your presence if you want Step 6 Realize the power of social media Step 7 You winned !
  21. 21. For more conversations…