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Putting Users First
       Thomas Vander Wal
 Presented to: Future of Web Apps
 London, England :: 4 October 2007
Begin with the User
Wait...
Throw out the “User”
Focus on...
People...
With people
it is all about
Desires...
Interests...
Wants...
Needs...
Focus on Real People
Including...
the 95% who don’t live
 their life on the web
Tech Pain:
Syncing         Refinding
  Taste
              Identity
 Ease of use
             Portability
    Privacy
     ...
Easing Tech Pain
Tagging &
Other Features
Tagging
Derived Value


                                         Abstracts
                   Identity


                F...
The “F” Word
Folksonomy
Folksonomy Definition

❖   Folksonomy is the result of personal free tagging of pages
    and objects for one's own retriev...
Folksonomy Triad
 Object               Identity
          Interest




          Definition
                       Vocabula...
Dual Folksonomy Triad
      Object     Interest    Identity




   Culture                    Vocabulary


               ...
Finding More Objects
Object 1   Identity   Object 2




           Metadata
Social Bookmarking
    Gets Social
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Sharing and being social
 is how we humans got
      out of caves
Being social is how we
 advance as a society
Getting to Real
 Relationships
Spheres of Sociality
                 Mob
                Collective
                Selective
                Personal
Directional Sociality
Not All
Relationships
 Are Equal
Real Relationships
 Self         Friend

 Self         Friend

 Self         Friend

Self          Acquaintance

Self    ?...
Unequal Access



            Public
  Private
Approaching
    Real Relationships
                 Share     Share
                                    Listen
           ...
Granular Listening
Information is good
but, we need to be able
 to do something with
    the information
Twitter has Favorites
Ease of Use
Test early
Test often
Test with real people
Thank you!
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype...
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
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Putting Users First

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The focus is on people and their needs for what we are building and designing. We need to be aware of technology pain and how we can best ease that pain. Building around real social relationships is one of the areas of focus in this 30 minute presnetation.

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Transcript of "Putting Users First"

  1. 1. Putting Users First Thomas Vander Wal Presented to: Future of Web Apps London, England :: 4 October 2007
  2. 2. Begin with the User
  3. 3. Wait...
  4. 4. Throw out the “User”
  5. 5. Focus on...
  6. 6. People...
  7. 7. With people
  8. 8. it is all about
  9. 9. Desires...
  10. 10. Interests...
  11. 11. Wants...
  12. 12. Needs...
  13. 13. Focus on Real People
  14. 14. Including...
  15. 15. the 95% who don’t live their life on the web
  16. 16. Tech Pain: Syncing Refinding Taste Identity Ease of use Portability Privacy Attention
  17. 17. Easing Tech Pain
  18. 18. Tagging & Other Features
  19. 19. Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
  20. 20. The “F” Word
  21. 21. Folksonomy
  22. 22. Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
  23. 23. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata
  24. 24. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata
  25. 25. Finding More Objects Object 1 Identity Object 2 Metadata
  26. 26. Social Bookmarking Gets Social
  27. 27. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  28. 28. Sharing and being social is how we humans got out of caves
  29. 29. Being social is how we advance as a society
  30. 30. Getting to Real Relationships
  31. 31. Spheres of Sociality Mob Collective Selective Personal
  32. 32. Directional Sociality
  33. 33. Not All Relationships Are Equal
  34. 34. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger
  35. 35. Unequal Access Public Private
  36. 36. Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
  37. 37. Granular Listening
  38. 38. Information is good
  39. 39. but, we need to be able to do something with the information
  40. 40. Twitter has Favorites
  41. 41. Ease of Use
  42. 42. Test early
  43. 43. Test often
  44. 44. Test with real people
  45. 45. Thank you!
  46. 46. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal
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