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The Future of Social Networks on the Internet: The Need for Semantics

  1. The Future of Social Networks on the Internet: The Need for Semantics John G. Breslin, Stefan Decker, Uldis Bojars {} Semantic Technologies Conference / San Jose, USA / 19th May 2008
  2. Where in the world are we?
  3. Core industrial partners
  4. It wasn’t the right time then… Where are we now?
  5. Now, we are making progress…
  6. Getting to work in the DERI house
  7. Social media sites are like data silos * Source: Pidgin Technologies,
  8. Many isolated communities of users and their data * Source: Pidgin Technologies,
  9. Need ways to connect these islands * Source: Pidgin Technologies,
  10. Allowing users to easily move from one to another * Source: Pidgin Technologies,
  11. Enabling users to easily bring their data with them * Source: Pidgin Technologies,
  12. 1. Collaborating via the Social Web
  13. The Wikipedia: from Irish to Esperanto
  14. Flickr, share your photos
  15. SlideShare for presentations
  16. The social bookmarking service
  17. All Consuming, what have you read today?
  18. LibraryThing, find out who else reads like you
  19. CiteULike, get publication references from peers
  20. Upcoming event listings and meetups
  21. Dopplr for managing travel, tracking friends abroad
  22. TouristR for travel destination stories and info
  23. You can even share your favourite walks…
  24. … and find others with like musical interests
  25. 2. Social networking services (SNSs) so far
  26. Trying to make friends Valdis Marc Met Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… Latvia Uldis DERI John Dublin Clare Bros John C Andrew
  27. “ It’s a small world after all!”, by Kentaro Toyama Kentaro Bash Karishma Sharad Maithreyi Anandan Venkie Soumya Prof. McDermott * Source: Ranjeet Prof. Sastry PM Manmohan Singh Prof. Balki Pres. Kalam Prof. Jhunjhunwala Dr. Montek Singh Ahluwalia Ravi Dr. Isher Judge Ahluwalia Pawan Aishwarya Ravi’s Father Amitabh Bachchan Prof. Kannan Prof. Prahalad Nandana Sen Prof. Amartya Sen Prof. Veni
  28. Facebook, #6 in the world
  29. orkut, Google’s SNS
  30. Get LinkedIn to business contacts, 15 million users
  31. OpenEco, a SNS for managing GHG emissions
  32. Elgg, social networking software for education
  33. introNetworks
  34. Jive Software
  35. 3. Issues with social networking services
  36. Many social networking services are boring… * Source: Jyri Engestrom, “Object-Centered Sociality”, Reboot 7
  37. So many social media sites… * Source: Smashcut Media,
  38. Even more services…
  39. It takes a lot of time…
  40. Filling out your profiles, re-adding your friends…
  41. Uploading posts and content items to “stovepipes”!
  42. (De-)centralised me
  43. Ownership, control, freedom at
  44. Other initiatives “near” DataPortability
  45. 4. Leveraging semantics on the Social Web
  49. The SIOC food chain
  50. Dissemination
  53. A person and their user accounts
  54. Integrating social networks with FOAF Common formats, unique URIs * Source: Sheila Kinsella, Applications of Social Network Analysis 2007
  55. Distributed social networking with FOAF
  57. Sample export of SIOC data from WordPress
  58. Sample export of SIOC data from vBulleti n
  59. Sample export of SIOC data from vBulleti n (2)
  61. Semantic Radar in action, sending pings to PTSW Click to view SW data.
  62. doap:store
  63. SWSE™ data flow Query Processor Index Crawler User Interface
  64. The Sindice lookup index
  65. The Sindice SIOC widget
  67. How can SIOC data be used?
  68. Browsing SIOC
  69. SIOC RDF Browser (2)
  70. SIOC RDF Browser (3)
  71. Demonstration of SIOC Explorer
  72. Social SIOC Explorer
  73. Browsing SIOC with Piggy Bank
  74. Browsing SIOC with TimeLine
  75. Browsing SIOC with TimeLine (2)
  76. Semantic MicrOBlogging [SMOB]
  77. Using SIOC and FOAF to represent portable data
  78. 5. Leveraging semantics in Enterprise 2.0 SNSs
  79. Using SIOC in collaborative working environments
  80. Accessing BSCW spaces in BC with SIOC / WSDL
  81. Talis Engage
  82. Seesmic
  83. gnizr
  84. 6. Conclusions
  85. Realisations of how to leverage social semantics
  86. A vocabulary onion, building on FOAF, SKOS, SIOC, SIOC Types, DC
  87. Disconnected sites on the Social Web / Web 2.0 can be linked using Semantic Web vocabularies
  88. Some examples of where SIOC is already use (about 50 implementations / applications)