Going Social
      Thomas Vander Wal
  Presented to: St. Paul’s School
London, England :: 2 October 2007
What is Social
 Software?
Services...
People...
Objects...
Sharing...
But essentially
it is all about
My friends
My interests
My sharing
and following.
It is being
We select services…
Where our friends are
Where we can interact
“[The rule-breakers] seem to have an extraordinary set of
traditional and 21st-century skills, including communication,
cr...
...most children use the internet for social networking, enabled
     by the widespread and free availability of internet ...
Business calls it collaboration
or knowledge sharing
we know it as
communicating.
Sharing and being social
 is how we humans got
      out of caves
Being social is how we
 advance as a society
So far we have:
People
               Objects
 Interests
                Interaction
Sharing & following
          Communi...
We have a lot of information
Many layers of information
We need tools for understanding
We share:
  Things found
                  People
    Events
            Things created
  Links
                Preference...
Cure technology pain
Tech Pain:
Syncing         Refinding
  Taste
             Precision
 Ease of use
             Portability
    Privacy
     ...
Social Software:
Tools and Services
Social Bookmarking
Social Bookmarking:
        Links Found things
Have:           Identity
       Tags
             Comments
        Ease of ...
Tagging &
Other Features
Tagging
Derived Value


                                         Abstracts
                   Identity


                F...
The “F” Word
Folksonomy
Folksonomy Definition

❖   Folksonomy is the result of personal free tagging of pages
    and objects for one's own retriev...
Folksonomy Triad
 Object               Identity
          Interest




          Definition
                       Vocabula...
Dual Folksonomy Triad
      Object     Interest    Identity




   Culture                    Vocabulary


               ...
Finding More Objects
Object 1   Identity   Object 2




           Metadata
Self & Others
  Refind links annotated in your understanding

Others with similar understanding
      and interest find info...
Your Annotation
Social Bookmarking
    Gets Social
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Using the Power
of Your Network
Getting to Real
 Relationships
Spheres of Sociality
                 Mob
                Collective
                Selective
                Personal
Directional Sociality
Not All
Relationships
 Are Equal
Real Relationships
 Self         Friend

 Self         Friend

 Self         Friend

Self          Acquaintance

Self    ?...
Unequal Access



            Public
  Private
Approaching
    Real Relationships
                 Share     Share
                                    Listen
           ...
Granular Listening
The Social Network
Social Networking:
       Status Created things
Have:         Collaboration
       Identity Comments
         Ease of use
...
Important Social Bits
   Events         Refinding
Extracting
                People
 Ease of use
               Portability...
Information is good
but, we need to be able
 to do something with
    the information
Twitter has Favorites
We know there is
incredible power and
  value from social
      software
Social software is not
perfect, but it is always
      improving
Thank you!
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype...
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Going Social

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An overview of social software on the web and relevant components we need to be mindful of as we consider building better social software solutions.

This presentation was delivered to St. Paul's School in London on 2 October 2007.

Published in: Business, Technology
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Going Social

  1. Going Social Thomas Vander Wal Presented to: St. Paul’s School London, England :: 2 October 2007
  2. What is Social Software?
  3. Services...
  4. People...
  5. Objects...
  6. Sharing...
  7. But essentially
  8. it is all about
  9. My friends
  10. My interests
  11. My sharing
  12. and following.
  13. It is being
  14. We select services…
  15. Where our friends are
  16. Where we can interact
  17. “[The rule-breakers] seem to have an extraordinary set of traditional and 21st-century skills, including communication, creativity, collaboration and leadership skills and technology proficiency” - 27 September 2007
  18. ...most children use the internet for social networking, enabled by the widespread and free availability of internet tools that allow people to communicate by creating text, pictures or videos and sharing them with other people connected to the web – often referred to as Web 2.0. - 27 September 2007
  19. Business calls it collaboration
  20. or knowledge sharing
  21. we know it as
  22. communicating.
  23. Sharing and being social is how we humans got out of caves
  24. Being social is how we advance as a society
  25. So far we have: People Objects Interests Interaction Sharing & following Communicating Collaboration
  26. We have a lot of information
  27. Many layers of information
  28. We need tools for understanding
  29. We share: Things found People Events Things created Links Preference Status/presence Media
  30. Cure technology pain
  31. Tech Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention
  32. Social Software: Tools and Services
  33. Social Bookmarking
  34. Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention
  35. Tagging & Other Features
  36. Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
  37. The “F” Word
  38. Folksonomy
  39. Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
  40. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata
  41. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata
  42. Finding More Objects Object 1 Identity Object 2 Metadata
  43. Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser
  44. Your Annotation
  45. Social Bookmarking Gets Social
  46. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  47. Using the Power of Your Network
  48. Getting to Real Relationships
  49. Spheres of Sociality Mob Collective Selective Personal
  50. Directional Sociality
  51. Not All Relationships Are Equal
  52. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger
  53. Unequal Access Public Private
  54. Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
  55. Granular Listening
  56. The Social Network
  57. Social Networking: Status Created things Have: Collaboration Identity Comments Ease of use Solve: Privacy Taste Attention
  58. Important Social Bits Events Refinding Extracting People Ease of use Portability Privacy Attention
  59. Information is good
  60. but, we need to be able to do something with the information
  61. Twitter has Favorites
  62. We know there is incredible power and value from social software
  63. Social software is not perfect, but it is always improving
  64. Thank you!
  65. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

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