Coming to Terms with Sociality

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An overview presentation on social web and social computing that introduces some of the conceptual model I have been using to do analysis and strategy to vastly improve value for the people using the services and tools as well as the system owners.

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Coming to Terms with Sociality

  1. 1. Coming To Terms With Sociality Thomas Vander Wal Presented to: designtalks DC Falls Church,VA, USA :: 29 February 2008
  2. 2. What is Social Software?
  3. 3. Services...
  4. 4. People...
  5. 5. Desires...
  6. 6. Interests...
  7. 7. Wants...
  8. 8. Needs...
  9. 9. Sharing...
  10. 10. But essentially
  11. 11. it is all about
  12. 12. My friends
  13. 13. My interests
  14. 14. My sharing
  15. 15. and following.
  16. 16. It is being
  17. 17. We select services…
  18. 18. Where our friends are
  19. 19. Where we can interact
  20. 20. Business calls it collaboration
  21. 21. or knowledge sharing
  22. 22. we know it as
  23. 23. communicating.
  24. 24. Sharing and being social is how we humans got out of caves
  25. 25. Being social is how we advance as a society
  26. 26. We have a lot of information
  27. 27. Many layers of information
  28. 28. We need tools for understanding
  29. 29. We share: Things found People Events Things created Links Preference Status/presence Media
  30. 30. Cure technology pain
  31. 31. Technology Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention
  32. 32. Social Software: Tools and Services
  33. 33. Social Bookmarking
  34. 34. Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention
  35. 35. Tagging & Other Features
  36. 36. Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
  37. 37. The “F” Word
  38. 38. Folksonomy
  39. 39. Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
  40. 40. Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser
  41. 41. Getting to Real Relationships
  42. 42. Spheres of Sociality Mob Collective Selective Personal
  43. 43. Directional Sociality
  44. 44. Not All Relationships Are Equal
  45. 45. Unequal Access Public Private
  46. 46. Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
  47. 47. Granular Listening
  48. 48. Reputation Relationships Conversation Groups Sharing Identity Object Collaboration Actions Presence
  49. 49. Differing Perspectives InfoCloud Solutions, Inc. - 2008
  50. 50. Faces of Perception
  51. 51. Personal
  52. 52. Collective
  53. 53. Collaborative
  54. 54. Newbie
  55. 55. Service Owner
  56. 56. External Developer
  57. 57. Depth of Perception
  58. 58. Non-user
  59. 59. Non-contributing Collective User
  60. 60. Non-contributing Selective User
  61. 61. Light Contributing User
  62. 62. Heavy Contributing User
  63. 63. Matrix of Perceptions
  64. 64. We have come so far...
  65. 65. But still have so much work to do!
  66. 66. Thank you!
  67. 67. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008

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