• Save
Social Media: Fun and Games or Powerful Business Tool
Upcoming SlideShare
Loading in...5
×
 

Social Media: Fun and Games or Powerful Business Tool

on

  • 396 views

Presented at Jumpstart Your Small Business with Social Media at Menomonee Falls Radisson Hotel, July 14th, 2011

Presented at Jumpstart Your Small Business with Social Media at Menomonee Falls Radisson Hotel, July 14th, 2011

Statistics

Views

Total Views
396
Views on SlideShare
396
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media: Fun and Games or Powerful Business Tool Social Media: Fun and Games or Powerful Business Tool Presentation Transcript

    • Tom Snyder Trivera Interactive Social Media: Fun & Games Or Powerful Business Tool?
    • “ Who cares what I had for breakfast?” Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee
    • It’s all just fun and games until... … it starts impacting your brand!
    •  
    •  
    •  
    •  
    • Tactics without strategy is the noise before defeat… Strategy without tactics is the slowest route to victory -Sun Tzu
    • Elements of a Successful Strategy:
      • Set your Goals
      • Identify your Target
      • Choose your Tools
      • Craft your Voice
      • Define your Roles
      • Commit to Consistency
      • Measure and Improve
    • Popular Social Media Tactics
      • Position
      • Monitor
      • Engage
      • Market*
    • Position
    • Position
    • Blogging Guest Blog/Comment Position
    • Monitor
    • Monitor
    • Monitor
      • Twitter Search
      • RSS Feed
      • Google Desktop
      • Tweetdeck/Seesmic/Hootsuite
      • Google Alerts
      • Public Feedback Sites
      • Radian6/SM2
    • Engage
    • Engage
      • Gather Followers/Fans – Follow and Invite
      • Be Helpful, Friendly, Courteous, Kind…
      • Avoid Religious, Profane or Political Controversy
      • Re-Tweet, Refer and Recommend
      • Focus on your Story, not features, advantages or benefits
      • Have Fun
      Engage
    • Coupons Coupon Codes Specials Networking Market
    • Market
    • Market
    • Market
      • 6 Social Media Myths
          • It’s all fun and games
          • It’s free
          • It’s easy
          • You must do them all
          • There’s no ROI
          • It will replace websites and email
    • Social Media Email Marketing SEO WEB
      • Develop your Brand Strategy
      • Choose your Tools
      • Determine your Budget
      • Insource or Outsource
      • Be Patient
      • Be Consistent
      Your Next Steps
        • Wayne Breitbarth - LinkedIn
        • Phil Gerbyshak - Twitter
        • Carrie Stuckmann - Foursquare
        • Chris Graham - Blogging
        • Tom Snyder - Facebook
      Your Experts
        • Social Media Jumpstart Series
      Strategy Twitter Blogging Facebook FourSquare LinkedIn YouTube Google+
    •