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Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
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Social Media: Fun and Games or Powerful Business Tool

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Presented at Jumpstart Your Small Business with Social Media at Menomonee Falls Radisson Hotel, July 14th, 2011

Presented at Jumpstart Your Small Business with Social Media at Menomonee Falls Radisson Hotel, July 14th, 2011

Published in: Business, Technology
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Transcript

  • 1. Tom Snyder Trivera Interactive Social Media: Fun & Games Or Powerful Business Tool?
  • 2. “ Who cares what I had for breakfast?” Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee
  • 3. It’s all just fun and games until... … it starts impacting your brand!
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. Tactics without strategy is the noise before defeat… Strategy without tactics is the slowest route to victory -Sun Tzu
  • 9. Elements of a Successful Strategy: <ul><li>Set your Goals </li></ul><ul><li>Identify your Target </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Craft your Voice </li></ul><ul><li>Define your Roles </li></ul><ul><li>Commit to Consistency </li></ul><ul><li>Measure and Improve </li></ul>
  • 10. Popular Social Media Tactics <ul><li>Position </li></ul><ul><li>Monitor </li></ul><ul><li>Engage </li></ul><ul><li>Market* </li></ul>
  • 11. Position
  • 12. Position
  • 13. Blogging Guest Blog/Comment Position
  • 14. Monitor
  • 15. Monitor
  • 16. Monitor <ul><li>Twitter Search </li></ul><ul><li>RSS Feed </li></ul><ul><li>Google Desktop </li></ul><ul><li>Tweetdeck/Seesmic/Hootsuite </li></ul><ul><li>Google Alerts </li></ul><ul><li>Public Feedback Sites </li></ul><ul><li>Radian6/SM2 </li></ul>
  • 17. Engage
  • 18. Engage
  • 19. <ul><li>Gather Followers/Fans – Follow and Invite </li></ul><ul><li>Be Helpful, Friendly, Courteous, Kind… </li></ul><ul><li>Avoid Religious, Profane or Political Controversy </li></ul><ul><li>Re-Tweet, Refer and Recommend </li></ul><ul><li>Focus on your Story, not features, advantages or benefits </li></ul><ul><li>Have Fun </li></ul>Engage
  • 20. Coupons Coupon Codes Specials Networking Market
  • 21. Market
  • 22. Market
  • 23. Market
  • 24. <ul><li>6 Social Media Myths </li></ul><ul><ul><ul><li>It’s all fun and games </li></ul></ul></ul><ul><ul><ul><li>It’s free </li></ul></ul></ul><ul><ul><ul><li>It’s easy </li></ul></ul></ul><ul><ul><ul><li>You must do them all </li></ul></ul></ul><ul><ul><ul><li>There’s no ROI </li></ul></ul></ul><ul><ul><ul><li>It will replace websites and email </li></ul></ul></ul>
  • 25. Social Media Email Marketing SEO WEB
  • 26. <ul><li>Develop your Brand Strategy </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Determine your Budget </li></ul><ul><li>Insource or Outsource </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Consistent </li></ul>Your Next Steps
  • 27. <ul><ul><li>Wayne Breitbarth - LinkedIn </li></ul></ul><ul><ul><li>Phil Gerbyshak - Twitter </li></ul></ul><ul><ul><li>Carrie Stuckmann - Foursquare </li></ul></ul><ul><ul><li>Chris Graham - Blogging </li></ul></ul><ul><ul><li>Tom Snyder - Facebook </li></ul></ul>Your Experts
  • 28. <ul><ul><li>Social Media Jumpstart Series </li></ul></ul>Strategy Twitter Blogging Facebook FourSquare LinkedIn YouTube Google+
  • 29.  

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