Social Media: Fun and Games or Powerful Business Tool

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Presented at Jumpstart Your Small Business with Social Media at Menomonee Falls Radisson Hotel, July 14th, 2011

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Social Media: Fun and Games or Powerful Business Tool

  1. 1. Tom Snyder Trivera Interactive Social Media: Fun & Games Or Powerful Business Tool?
  2. 2. “ Who cares what I had for breakfast?” Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee
  3. 3. It’s all just fun and games until... … it starts impacting your brand!
  4. 8. Tactics without strategy is the noise before defeat… Strategy without tactics is the slowest route to victory -Sun Tzu
  5. 9. Elements of a Successful Strategy: <ul><li>Set your Goals </li></ul><ul><li>Identify your Target </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Craft your Voice </li></ul><ul><li>Define your Roles </li></ul><ul><li>Commit to Consistency </li></ul><ul><li>Measure and Improve </li></ul>
  6. 10. Popular Social Media Tactics <ul><li>Position </li></ul><ul><li>Monitor </li></ul><ul><li>Engage </li></ul><ul><li>Market* </li></ul>
  7. 11. Position
  8. 12. Position
  9. 13. Blogging Guest Blog/Comment Position
  10. 14. Monitor
  11. 15. Monitor
  12. 16. Monitor <ul><li>Twitter Search </li></ul><ul><li>RSS Feed </li></ul><ul><li>Google Desktop </li></ul><ul><li>Tweetdeck/Seesmic/Hootsuite </li></ul><ul><li>Google Alerts </li></ul><ul><li>Public Feedback Sites </li></ul><ul><li>Radian6/SM2 </li></ul>
  13. 17. Engage
  14. 18. Engage
  15. 19. <ul><li>Gather Followers/Fans – Follow and Invite </li></ul><ul><li>Be Helpful, Friendly, Courteous, Kind… </li></ul><ul><li>Avoid Religious, Profane or Political Controversy </li></ul><ul><li>Re-Tweet, Refer and Recommend </li></ul><ul><li>Focus on your Story, not features, advantages or benefits </li></ul><ul><li>Have Fun </li></ul>Engage
  16. 20. Coupons Coupon Codes Specials Networking Market
  17. 21. Market
  18. 22. Market
  19. 23. Market
  20. 24. <ul><li>6 Social Media Myths </li></ul><ul><ul><ul><li>It’s all fun and games </li></ul></ul></ul><ul><ul><ul><li>It’s free </li></ul></ul></ul><ul><ul><ul><li>It’s easy </li></ul></ul></ul><ul><ul><ul><li>You must do them all </li></ul></ul></ul><ul><ul><ul><li>There’s no ROI </li></ul></ul></ul><ul><ul><ul><li>It will replace websites and email </li></ul></ul></ul>
  21. 25. Social Media Email Marketing SEO WEB
  22. 26. <ul><li>Develop your Brand Strategy </li></ul><ul><li>Choose your Tools </li></ul><ul><li>Determine your Budget </li></ul><ul><li>Insource or Outsource </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Consistent </li></ul>Your Next Steps
  23. 27. <ul><ul><li>Wayne Breitbarth - LinkedIn </li></ul></ul><ul><ul><li>Phil Gerbyshak - Twitter </li></ul></ul><ul><ul><li>Carrie Stuckmann - Foursquare </li></ul></ul><ul><ul><li>Chris Graham - Blogging </li></ul></ul><ul><ul><li>Tom Snyder - Facebook </li></ul></ul>Your Experts
  24. 28. <ul><ul><li>Social Media Jumpstart Series </li></ul></ul>Strategy Twitter Blogging Facebook FourSquare LinkedIn YouTube Google+

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