Social Media Games & Celebrities As Assets

756 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
756
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • - We also do Facebook and Twitter posts whenever possible. We found that Twitter hasn’t really worked as well, so we’re less motivated about those, but Facebook (particularly the cause pages) tends to be a great avenue to get the word out.
  • - We also do Facebook and Twitter posts whenever possible. We found that Twitter hasn’t really worked as well, so we’re less motivated about those, but Facebook (particularly the cause pages) tends to be a great avenue to get the word out.
  • EBM Song lyric image
  • Social Media Games & Celebrities As Assets

    1. 1. Fun in Social Media Fun in Social Media:Social Media Games and Celebrities as Social Media Assets Presented by: Kevin Lee, We-Care.com Ettore Rossetti, Save the Children Conference: Social Media for Non-Profits
    2. 2. Emotion and MarketingMarketing is about changing attitudes and behaviors. Both positive and negative messages play a role in stimulating emotional response, but what about fun?:• Mentions• Celebrities• Promotions• Games / Gaming / Gamification / Rewards
    3. 3. Don’t forget MobileIncreasing % of social media action occurs on mobile devices:• Smartphones• Tablets
    4. 4. The simplest form of funA simple mention, comment or “Like” is the beginning of feedback and reinforcement for supporters.However these forms of reinforcement are generally labor intensive so consider:• Delegation• Filters• Frequency• Differences in platform (who sees what)
    5. 5. Celebrities (Twitter and Traditional)Followers are great but consider Klout, Kred and in our opinion upward influence
    6. 6. Celebrities (navigating influence)Upward influence is the holy grail:
    7. 7. Celebrities, Learnings from #MillionDimesCelebrity and # of followers (2.6 million for example) are not necessarily correlated with savvy Twitter behavior:• What is wrong with this tweet?
    8. 8. Celebrities, Learnings from #MillionDimesWhen the celebrity “gets it”their followers often don’t.Never assume that users have a clue. The level of understanding of Twitter best practices is low.
    9. 9. Celebrities, Learnings from Deal of theDayFans (from personal accounts can rally the celebrity.This follower (works for the cause) convinced celeb to retweet.
    10. 10. Brands are special celebritiesA cause got a brand to retweet.
    11. 11. Celebrities often have favorite causesAnd sometimes they’ll work for you, the cause.
    12. 12. "I’m Gonna Be Your Friend"
    13. 13. Bob Marley: “I’m Gonna Be Your Friend”
    14. 14. 16
    15. 15. Gaming, Gamification and GamesThe three terms are used somewhat interchangeably but there are nuances.• Gaming is the process of playing games • Games of skill • Games of chance • Time Wasters • Puzzles• Gamification is the use of game-thinking and game mechanics in a non-game context in order to engage users and solve problems.(Wikipedia).• Most games fail to maintain momentum, so have reasonable expectations.
    16. 16. Gamification elementsNonprofits need to consider whether they can make existing tasks (that help the cause) feel more like games. Then layer on elements of gamification• Rewards • Points / virtual currency • Achievement badges or levels • Filling of a progress bar (individual or teams)• Social Benefits (bragging rites)• The feeling like they are getting as much as they give (including psychic benefit)
    17. 17. Fastathon Live
    18. 18. Promotions (keep in line with your brand)Promotions are rife with potential legal ramifications (particularly contests and sweepstakes).• Seek legal counsel• Keep promotions in line with your brand and message• Consider both platform-specific and cross platform promos: • Twitter parties • Facebook promos with apps• What’s your activation strategy?Simple is better (lesson learned by #MillionDimes)
    19. 19. What I’m Excited AboutWe-Care.com is expanding beyond a passive micro – donation platform into a cause marketing and communications platform. We value your thoughts on:• Social Media Amplification• Intersection of Cause Marketing and Social Media• The application of gamification to the celebrity – charity link
    20. 20. Fun in Social Media #THANKYOU Fun in Social Media:Social Media Games and Celebrities as Social Media Assets Presented by: Kevin Lee, We-Care.com Ettore Rossetti, Save the Children Conference: Social Media for Non-Profits

    ×