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Using surveys to power your social media campaigns

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These are the slides from the recent webinar by Fredrik Abildtrup

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Using surveys to power your social media campaigns

  1. 1. Fredrik Abildtrup<br />CEO @ TeleFaction<br />fab@telefaction.com<br />www.linkedin.com/in/fredrikabildtrup<br />skype: fredrik_abildtrup<br />Using surveys to power yoursocial media campaigns<br />
  2. 2. Paid, Owned & Earned Media<br />Source: Forrester Research Inc.<br />
  3. 3. Setting the Scene<br />Do youknowyourfollowers/fans?<br />What do theylike, dislike?<br />Whatmakesthemuncertain?<br />
  4. 4. Why it is cool knowing<br />Whenyouknowyouraudience it becomeseasy to:<br />Deliver whattheywant<br />Whentheywant, and<br />How theywant it<br />Whenknowingyour<br />audienceyou<br />powerboost<br />yoursocial <br />mediaprogram<br />
  5. 5. Benefit #1 - Focus<br />
  6. 6. Benefit #2 - Engagewith youraudience<br />
  7. 7. Benefit #3 - Knowtheirslang<br />
  8. 8. Benefit #4 – Get to understand<br />
  9. 9. Benefit #5 - Become the expert<br />
  10. 10. Ideas as to how – 1 step!<br />Createa strongheadlinethatwillattractthe attentionof youridealcrowd.<br />
  11. 11. Use Social Media to Promote Your Survey<br />Post under Network Activity, Groups, and under Answers<br />
  12. 12. Twitter / Facebook<br />Createexcitement for yoursurvey and ask yourcrowd to retweet<br />Post a message to your profile and your page.<br />
  13. 13. Use the power<br />Now thatyouknowwhattheywant<br />Give it to them!<br />Get to be the expert and go-to source<br />
  14. 14. Contact us<br />Fredrik Abildtrup<br />fab@telefaction.com<br />www.telefaction.com<br />Blog: www.returnonbehavior.com<br />LinkedIn: dk.linkedin.com/in/fredrikabildtrup<br />Twitter: @telefaction<br />

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