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Speaker: Fredrik Abildtrup, Denmark

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"Using Surveys To Power Your Social Media Campaigns"
Take your social media campaigns to a new level

Fredrik Abildtrup was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

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Speaker: Fredrik Abildtrup, Denmark

  1. 1. Fredrik Abildtrup<br />CEO @ TeleFaction<br />fab@telefaction.com<br />www.linkedin.com/in/fredrikabildtrup<br />skype: fredrik_abildtrup<br />Using surveys to power yoursocial media campaigns<br />
  2. 2. Paid, Owned & Earned Media<br />Source: Forrester Research Inc.<br />
  3. 3. Setting the Scene<br />Do youknowyourfollowers/fans?<br />What do theylike, dislike?<br />Whatmakesthemuncertain?<br />
  4. 4. Why it is cool knowing<br />Whenyouknowyouraudience it becomeseasy to:<br />Deliver whattheywant<br />Whentheywant, and<br />How theywant it<br />Whenknowingyour<br />audienceyou<br />powerboost<br />yoursocial <br />mediaprogram<br />
  5. 5. Benefit #1 - Focus<br />
  6. 6. Benefit #2 - Engagewith youraudience<br />
  7. 7. Benefit #3 - Knowtheirslang<br />
  8. 8. Benefit #4 – Get to understand<br />
  9. 9. Benefit #5 - Become the expert<br />
  10. 10. Ideas as to how – 1 step!<br />Createa strongheadlinethatwillattractthe attentionof youridealcrowd.<br />
  11. 11. Linkedin<br />Post under Network Activity, Groups, and under Answers<br />
  12. 12. Twitter / Facebook<br />Createexcitement for yoursurvey and ask yourcrowd to retweet<br />Post a message to your profile and your page.<br />
  13. 13. Use the power<br />Now thatyouknowwhattheywant<br />Give it to them!<br />Get to be the expert and go-to source<br />

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