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Social Media Measurement

by Kelsey Ruger

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How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM ...

How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.

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Social Media Measurement Presentation Transcript

ocial Media etrics Mining the social media conversation Social Media Optimization Social Media Bootcamp

OK, so I think I understand this Social Media Thing

Supported by...

Do I How Use it?

PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents

How does social media relate to other strategies? Web Strategy Having a solid website is the foundation, it should be the baseline where customers get Web Strategy their news about the company and products. Internet Marketing Strategy This is how companies reach out with traditional afﬁliate networks, advertising on others sites, pay Internet Social per click, search ad, and press and media relations Marketing Media online. Strategy Strategy Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.

We know that social media is about conversations made more efﬁcient by the Web...

Social Media has two core metrics

inﬂuence

engagement

How do we mine conversational data? what are we measuring?

Before we proceed A word of caution.

Be prepared for what you will Discover

The direct unﬁltered brutally honest nature of much online discussion is black gold...texas tea to companies that want to spot trends or ﬁnd out what customers really think -The Economist, March 11, 2006

Social Media Monitoring and Tracking: How? Key Employees and Public Facing Figures • • Company Name • Hot Industry Sites • Company URL(s) • Product/Service Names • Product/Service URL(s) • Track your competitors • Employee Activity • Newsgroups • ZoomInfo • SERPs • Blog Comments

Social Media Monitoring and Tracking: Where? Google Analytics • • Feedburner • Hit Tail • Measure Map • Industry Hang Outs • Authority Sites (Technorati, Google) • Microblogging (Twitter, Pownce, Jaiku) • Social Bookmarks • Networks (Myspace, Virb, Facebook, Bebo, Linkedin • Content Communities (Flickr, YouTube, BrightCove, Google Video)

Social Media Remember to... Be Proactive • Listen, Listen, Listen • Bring the conversation closer •

propdev9 Still pretty relevant stuff although some of the things have changed 4 months ago

Are you sure you want to

Rian Adrian, Student at UI send me the slides pleaseeee hobbymainan@gmail.com 11 months ago

NurulNurAfiqahacik great.... 11 months ago

John Nadhan at John Nadhan attractive and helpful 1 year ago

Charles Montgomery Conversions, Calls, Visitors, Likes & Tweets, then Mentions - those are the top metrics...

http://www.nwesource.com/marketing-metrics-analytics/social-media-marketing-metrics/ 1 year ago

harrypotter12 Interesting.

http://www.clickandsendparcel.com 1 year ago

hyphentech nice presentation and very interative 1 year ago

Natalya Onsina Nice!!! 2 years ago

Stefaan Maene, Digital and social media Activation Consultant Great summary, nicely put (@stefaanmaene) 2 years ago

Virtual Assistant Inc. at Virtual Assistant Inc. Leveraging in social media is important to an online business. Thank you for sharing this excellent presentation. 2 years ago