Social Media Measurement

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118 comments

Comments 1 - 10 of 118 previous next Post a comment

+ darbe340 2 weeks ago
Hey Kelsey! Great post! http://blogmekani.com/
+ Chad Jenkins 3 weeks ago
Could you please email me a copy of this presentation to c.jenkin68@gmail.com ?

Thanks in advance.
+ PauloFava 3 weeks ago
Hi, Kelsey. Would you please send me a copy of this presentation to paulofava@gmail.com? Thank´s a lot
+ guest6b108f 1 month ago
awsome
+ Ben Johnson 1 month ago
video posting and tracking sites:
vidmetrix
tubemogul

two sites that automate syndication and track + they are free
+ Elna Wessels 1 month ago
how do you track it all though... isn't there a single product or software application that can track all you social efforts. i have to start a giant viral video campaign over a couple of hundred video sites.. but how do I track the views of them all without having to visit each one every day...

Hope someone out there has the solution!!! :)
+ guest25887b0 2 months ago
This is why traditional marketing is dead. Great work!

Budgeting,Credit Repair,Resumes: http://www.moneyteachers.org
Conspiracy Blog: http://deadmanmusings.blogspot.com
+ Ben Johnson 2 months ago
This is a simple idea generating tool based on new idea generation techniques that I am using in my MBA thesis and its devloped on those all important questions: What, Why and How? A lot of people are still scratching their heads about social media and tend to focus on the technology rather than the conversation and human elements of being social. I hope you find the Social Media Brainstroming tools and the explanations useful and best of luck on any future implementations.

http://www.slideshare.net/benwes/how-approach-socail-medi...
+ raffaelloliu 3 months ago
like
+ guest1f96be7 3 months ago
Hey Kelsey! Great post! You still go it....

dg

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Social Media Measurement - Presentation Transcript

ocial Media etrics Mining the social media conversation Social Media Optimization Social Media Bootcamp
OK, so I think I understand this Social Media Thing
Supported by...
Do I How Use it?
PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents
How does social media relate to other strategies? Web Strategy Having a solid website is the foundation, it should be the baseline where customers get Web Strategy their news about the company and products. Internet Marketing Strategy This is how companies reach out with traditional afﬁliate networks, advertising on others sites, pay Internet Social per click, search ad, and press and media relations Marketing Media online. Strategy Strategy Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.
We know that social media is about conversations made more efﬁcient by the Web...
Social Media has two core metrics
inﬂuence
engagement
How do we mine conversational data? what are we measuring?
Before we proceed A word of caution.
Be prepared for what you will Discover
The direct unﬁltered brutally honest nature of much online discussion is black gold...texas tea to companies that want to spot trends or ﬁnd out what customers really think -The Economist, March 11, 2006
Social Media Monitoring and Tracking: How? Key Employees and Public Facing Figures • • Company Name • Hot Industry Sites • Company URL(s) • Product/Service Names • Product/Service URL(s) • Track your competitors • Employee Activity • Newsgroups • ZoomInfo • SERPs • Blog Comments
Social Media Monitoring and Tracking: Where? Google Analytics • • Feedburner • Hit Tail • Measure Map • Industry Hang Outs • Authority Sites (Technorati, Google) • Microblogging (Twitter, Pownce, Jaiku) • Social Bookmarks • Networks (Myspace, Virb, Facebook, Bebo, Linkedin • Content Communities (Flickr, YouTube, BrightCove, Google Video)
Social Media Remember to... Be Proactive • Listen, Listen, Listen • Bring the conversation closer •