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How To Use Social Media For Your                     Relocation Professionals                                    Lynsey S...
What you will leave with today?                  The four key areas to build social media success                  What ...
Social Media in the UK         About 73 percent of UK Internet           users interact on social media                   ...
How it relates to business                     Businesses can – and do – use social media. For every major               ...
The four key S’s to social media success                  Strategy                  Social                  SEO (keywor...
Social Media StrategyOnline Marketing & Social Media Experts
Social Media Strategy                  Without a plan you plan to ……..                  What does success look like?    ...
Social Media Strategy                     Your overall objectives will inform what you do in social media                ...
Social Media Calendar    In social media, it’s key to Do Something Every Day!    When you create a new blog post, tweet ab...
Measure, Measure, Measure!                              Google analytics                              Hootesuite/Tweetde...
Sprout Social StatsOnline Marketing & Social Media Experts
SocialOnline Marketing & Social Media Experts
Social - Two-way communication    The key feature that     differentiates social media     from traditional media is its ...
Social - Two-way communication Engage with your target     audience (whether they     are journalists other     businesse...
SEOOnline Marketing & Social Media Experts
SEO                  Search engine optimisation                  Search engines index websites & social media           ...
Where to go keyword digging?                  Use www.googlekeywordtool.com                  Use the search engines and ...
Google Keyword Tool
Google Keyword Tool                  Note down longer keywords i.e. properties for sale by                      the sea /...
SEO friendly Twitter     These Bios contain relevant keywords and info          The locations they cover          What ...
SEO friendly LinkedInOnline Marketing & Social Media Experts
SearchOnline Marketing & Social Media Experts
SearchBottom of Google Page 1 Online Marketing & Social Media Experts
SearchOnline Marketing & Social Media Experts
Great Social Media Tools for Search                  Hootesuite/Tweet Deck/Sproutsocial                  Use to set up s...
Search - Twitter keyword examples                  Two examples of searching the right keywordsBy setting up a search for...
What Social Media Platforms to use?Online Marketing & Social Media Experts
Relocation professionals– key platforms                  Twitter                  LinkedIn                  Blog (if yo...
TwitterOnline Marketing & Social Media Experts
How to get ReTweeted                     Some types of Tweets get ReTweeted more often than others:                      ...
Twitter ListsOnline Marketing & Social Media Experts
Example of Twitter ListsTwitter ListsGreat way to organise your TwitterAccount & stay on top oforganisations, people you w...
Listorious Listorious is excellent Listorious is not only a directory     where you can add and promote your     List, b...
HashtagsOnline Marketing & Social Media Experts
Participation - Hashtags                      People often use hashtags to find information about specific               ...
Hashtags                        Location #Norwich (think city rather than county)                        Keywords #prope...
LinkedInOnline Marketing & Social Media Experts
LinkedIn                  Keywords, Keywords, Keywords                  Get in to a habit of linking up with people when...
Linked In Recommendations                                   Recommendations - Ask!Online Marketing & Social Media Experts
BloggingOnline Marketing & Social Media Experts
Bringing your business to life
Content creation                  Think about what effects you want to create with your                      blog. Differ...
Blog exampleOnline Marketing & Social Media Experts
Blogging and vlogginghttp://hotpropertyblog.blogspot.co.uk/2012/05/real-estate-home-description-should.html
Social Media Quick Wins                     Add all your social media accounts to your home page                     Add...
Stay in touch!                                   Lynsey Sweales                                    07734 084254           ...
How To Use Social Media For Your                     Relocation Professionals                                    Lynsey S...
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Arp conference

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Arp conference

  1. 1. How To Use Social Media For Your  Relocation Professionals Lynsey Sweales SocialB Ltd @lynseyswealesOnline Marketing & Social Media Experts
  2. 2. What you will leave with today?  The four key areas to build social media success  What social media platforms you should be using as a relocation professional  Tips on using social media as part of your every day businessOnline Marketing & Social Media Experts
  3. 3. Social Media in the UK About 73 percent of UK Internet users interact on social media platformsOnline Marketing & Social Media Experts
  4. 4. How it relates to business  Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function:  Research=Listening to the conversations people have with each other to understand their wants and needs  Marketing=Talking in the conversations people have with each other to spread messages about your company and products  Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online  Support=Supporting customers to support each other by setting up tools that help them do this  Development=Embracing customers to work with each other by integrating them into the way your business worksOnline Marketing & Social Media Experts
  5. 5. The four key S’s to social media success  Strategy  Social  SEO (keywords)  SearchOnline Marketing & Social Media Experts
  6. 6. Social Media StrategyOnline Marketing & Social Media Experts
  7. 7. Social Media Strategy  Without a plan you plan to ……..  What does success look like?  How has your business become successful? With a plan/strategy by any chance?? Q1 “What do we want to achieve with our social media activity?”Online Marketing & Social Media Experts
  8. 8. Social Media Strategy  Your overall objectives will inform what you do in social media in terms of:  Who you want to connect with  What content you share  How you interact with people  How often you need to interact with people  How you want to influence people to actOnline Marketing & Social Media Experts
  9. 9. Social Media Calendar In social media, it’s key to Do Something Every Day! When you create a new blog post, tweet about it! When you attend an event/show/networking follow up with someone you met by connecting with them on Twitter and or LinkedIn. Read any interesting blog articles? See a good video on YouTube? Tweet about it.Online Marketing & Social Media Experts
  10. 10. Measure, Measure, Measure!  Google analytics  Hootesuite/Tweetdeck  Sproutsocial– all in one place! - social traffic overlapped with web - audience demographics - who you are engaging withOnline Marketing & Social Media Experts
  11. 11. Sprout Social StatsOnline Marketing & Social Media Experts
  12. 12. SocialOnline Marketing & Social Media Experts
  13. 13. Social - Two-way communication The key feature that differentiates social media from traditional media is its facility for two-way dialogue This brings with it a number of important advantages:  More powerful engagement  Improved recall  Active involvement  Participative for both parties Make this principle core to a social media strategyOnline Marketing & Social Media Experts
  14. 14. Social - Two-way communication Engage with your target audience (whether they are journalists other businesses or other key groups) Help people if you know the answer or a contact for them Share useful informationOnline Marketing & Social Media Experts
  15. 15. SEOOnline Marketing & Social Media Experts
  16. 16. SEO  Search engine optimisation  Search engines index websites & social media platforms  Google, Yahoo, Bing have to decide what answers to give people  SEO = having the right keywords that people search on  More on this in relation to social media laterOnline Marketing & Social Media Experts
  17. 17. Where to go keyword digging?  Use www.googlekeywordtool.com  Use the search engines and their predictive text  If you pay for advertising on Google adwords note these down  Use your Google Analytics data (keyword source)  Google Insights Trend tool http://www.google.com/insights/search/Online Marketing & Social Media Experts
  18. 18. Google Keyword Tool
  19. 19. Google Keyword Tool  Note down longer keywords i.e. properties for sale by the sea / houses with land – great tip later!  Think like a client! Ask friends / colleagues what they would type in  What locations do you cover? City, rural, county, etc  Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (twitter/linkedin/Google local places, website)  Review every two to three months if you get the chanceOnline Marketing & Social Media Experts
  20. 20. SEO friendly Twitter These Bios contain relevant keywords and info  The locations they cover  What services they provide  Why you might want to contact themOnline Marketing & Social Media Experts
  21. 21. SEO friendly LinkedInOnline Marketing & Social Media Experts
  22. 22. SearchOnline Marketing & Social Media Experts
  23. 23. SearchBottom of Google Page 1 Online Marketing & Social Media Experts
  24. 24. SearchOnline Marketing & Social Media Experts
  25. 25. Great Social Media Tools for Search  Hootesuite/Tweet Deck/Sproutsocial  Use to set up streams to target your audience  Use for lists – great way of staying in touch with people (Twitter)  Scheduling – but don’t get in that trap apart from blog posts etc  Measuring – all have a stats sectionOnline Marketing & Social Media Experts
  26. 26. Search - Twitter keyword examples  Two examples of searching the right keywordsBy setting up a search for Norwich andholiday this type of information will beready for you respond tokey targeting but potential great resultsOnline Marketing & Social Media Experts
  27. 27. What Social Media Platforms to use?Online Marketing & Social Media Experts
  28. 28. Relocation professionals– key platforms  Twitter  LinkedIn  Blog (if you have time)  Google+ (be aware & start using before your competition do)Online Marketing & Social Media Experts
  29. 29. TwitterOnline Marketing & Social Media Experts
  30. 30. How to get ReTweeted  Some types of Tweets get ReTweeted more often than others:  Calls to action (as in: “pls RT”), while they might sound cheesy, work very well to get ReTweets  Timely content such as latest news gets ReTweeted a lot  Self-reference (Tweeting about Twitter) works  Lists are very popular  People also like to ReTweet blog posts  Much like success is said to breed success ReTweets will breed ReTweetsOnline Marketing & Social Media Experts
  31. 31. Twitter ListsOnline Marketing & Social Media Experts
  32. 32. Example of Twitter ListsTwitter ListsGreat way to organise your TwitterAccount & stay on top oforganisations, people you want towatch & respond toThink about using them for:-Clients, suppliers, journalists, etcAlso – the more lists you are in themore credible you are seen to be inTwitter’s eyes!Online Marketing & Social Media Experts
  33. 33. Listorious Listorious is excellent Listorious is not only a directory where you can add and promote your List, but it is a great source of inspiration to help you create your own It also holds lots of really useful information in terms of other useful lists, for example: http://listorious.com/  UKMPs - UK Members of Parliament on TwitterOnline Marketing & Social Media Experts
  34. 34. HashtagsOnline Marketing & Social Media Experts
  35. 35. Participation - Hashtags  People often use hashtags to find information about specific subjects, so if you use hashtags, they are more likely to find you via that subject. Hashtags are therefore a great way to extend your reach and get more followers in a meaningful way.  There are a wide variety of already established hashtags, and new ones being created daily, that you can utilise  You need to be careful, however, that your use of hashtags is consistent with both your brand and the tag itselfOnline Marketing & Social Media Experts
  36. 36. Hashtags  Location #Norwich (think city rather than county)  Keywords #property, #economy  Trending topics – that are relevant!  Three per tweet maximum  Not every tweet has to have hashtagsOnline Marketing & Social Media Experts
  37. 37. LinkedInOnline Marketing & Social Media Experts
  38. 38. LinkedIn  Keywords, Keywords, Keywords  Get in to a habit of linking up with people when you meet, speak, email them  Add your LinkedIn details to your email, business card, website  Ask for recommendations  Groups  Answers!Online Marketing & Social Media Experts
  39. 39. Linked In Recommendations Recommendations - Ask!Online Marketing & Social Media Experts
  40. 40. BloggingOnline Marketing & Social Media Experts
  41. 41. Bringing your business to life
  42. 42. Content creation  Think about what effects you want to create with your blog. Different types of post can have different effects.  Here are some examples:  Instructional posts tell people how to do something. They can be good for establishing you as an expert, or building up a body of knowledge that you can also refer to in future.  Lists are simply lists of anything – products, services, tips etc – that often have the title “10 Top Ways To...” or “7 Best Examples of...”. They can be good for getting search engine traffic and becoming part of a blogging community.Online Marketing & Social Media Experts
  43. 43. Blog exampleOnline Marketing & Social Media Experts
  44. 44. Blogging and vlogginghttp://hotpropertyblog.blogspot.co.uk/2012/05/real-estate-home-description-should.html
  45. 45. Social Media Quick Wins  Add all your social media accounts to your home page  Add all your social media accounts to your email signatures plus any email newsletters  Add your twitter and LinkedIn info to your business cards/marketing material  Add all your social media links and website to your LinkedIn, google plus (if you are using it) & Twitter  Engage with your target audience – talk about their interests  Always think keywords and engagement  Be friendly & professionalOnline Marketing & Social Media Experts
  46. 46. Stay in touch! Lynsey Sweales 07734 084254 Lynsey@social-B.co.uk www.social-B.co.uk @LynseySwealesOnline Marketing & Social Media Experts
  47. 47. How To Use Social Media For Your  Relocation Professionals Lynsey Sweales SocialB Ltd @lynseyswealesOnline Marketing & Social Media Experts

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