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1. Closed vs. Open – The Battle for the Social Enterprise | Buzzient http://www.buzzient.com/blog/closed-vs-open-the-battle-for-the...
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Social Enterprise Closed vs. Open – The Battle for the Social Enterprise
As companies look to add social media to their internal...
February 6, 2012 As companies look to add social media to their internal practices, as a layer
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Buzzient, Enterprise on their application infrastructure and as a new engagement channel, it’s
Integration, Integration, clear that there are two very different schools of thought on open vs. closed Enterprise Social Media and Platform as a Service
Radian6, architecture. In short, the two philosophies for the Social Enterprise are just (PaaS)
Salesforce.com, Social as divergent as the Apple vs. Android battle. One of the most pleasant surprises over the last decade...
CRM, social enterprise Read More »
applications A slew of Lessons Learned at Oracle
tbj application Back in the age of the great dinosaurs, when I...
No Comments vendors have Read More »
Edit added a social
component to
their existing offerings, largely through
acquisition. These companies include Tag Cloud
Salesforce.com (Radian6), Lithium
(ScoutLabs), Jive Sofware (Filtrbox), RightNow
Buzzient CRM
adam metz
(HiveLive), etc. Once these social solutions Customer Service Customer Support
are acquired and embedded in the host Where does your Enterprise Social Media strategy Enterprise Enterprise
echo chamber
application, they achieve a quirky objective. fall?
Integration Facebook Innovation District
Yes, those application stacks are now
“socialized”, and have varying degrees of
Integration Interactive Intelligence Lead
capability to ingest social media data and make it a part of the application experience. On the other hand, Oracle Press
Generation lessons learned Loyalty M&A
the social data is now framed exclusively in the context of that application host. So, if a customer has Pricing Radian6 Retail Salesforce.com Siebel
multiple business applications (as most sophisticated customers do), they are required to treat the same siebel crm SocialCRM Social
social data differently by application. This closed systems approach might logically seem flawed, but in
fact, this is the way the majority of application vendors have approached social media, with an Apple-style
CRM social customer social enterprise
approach applications Social Media Socialmedia
Social Media Analytics
In contrast, there is a quickly emerging awareness that enterprise customers require a social media Social
social media integration Social Media Management
approach that enables them to seamlessly add social media to multiple, heterogeneous business Media Marketing Social Media Publishing social
applications from a single social platform. Whether CRM, ERP, HCM, or another application, the social media reach Social Media Tools social network analysis
data ingested should be treated consistently across all business functions, regardless of the “host”
Techcrunch Technology Twitter workflow
application. This open, more heterogeneous approach is very much akin to the Android ecosystem, where
multiple hardware devices can all run a single common OS, and application developers can target a
diverse community of customer types and needs.
Blogroll
Buzzient very much falls in the latter camp. Our approach for the Social Enterprise is not to lock the Buzzient Developer Blog
customer into a specific CRM application in order to use Twitter or Facebook, but to enable the customer to
leverage social in whatever applications they already own, whether those applications are in the cloud, on
premise, or a hybrid configuration.
Who wins in the end? We don’t know. History has shown that in the long run, offering customers openness
and choice are never bad business decisions. That’s the bet Buzzient will make every day.
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2. Closed vs. Open – The Battle for the Social Enterprise | Buzzient http://www.buzzient.com/blog/closed-vs-open-the-battle-for-the...
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