The Salesforce Platform allows companies to build social enterprise apps across three main areas: social customer profiles to connect with customers on social networks, employee social networks for internal collaboration, and customer social networks and product social networks to engage customers. Major companies like Burberry, KLM, and Toyota are using the Salesforce Platform to build custom apps that integrate social media throughout their organizations and better engage customers.

1. The Salesforce.com Platform
Dave Norris VP Business Development, Platform
+44 7967 966 987
dnorris@salesforce.com

2. Safe Harbor
Safe harbor statement under the Private Securities
Litigation Reform Act of 1995:
This presentation may contain forward-looking other litigation, risks associated with possible mergers
statements that involve risks, uncertainties, and and acquisitions, the immature market in which we
assumptions. If any such uncertainties materialize or if operate, our relatively limited operating history, our
any of the assumptions proves incorrect, the results of ability to expand, retain, and motivate our employees
salesforce.com, inc. could differ materially from the and manage our growth, new releases of our service
results expressed or implied by the forward-looking and successful customer deployment, our limited history
statements we make. All statements other than reselling non-salesforce.com products, and utilization
statements of historical fact could be deemed forward- and selling to larger enterprise customers. Further
looking, including any projections of product or service information on potential factors that could affect the
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services.
Any unreleased services or features referenced in this
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measures, the outcome of intellectual property and

3. Agenda
• Strategy
• Positioning
• Customer Success

4. Strategy

5. Ten Year Computing Cycles
10X more users with each cycle
2010’s
Social
Revolution
2000’s
1990’s Mobile
Desktop Cloud
1980’s
Client/Server Cloud Computing
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps
Apps Apps
Apps

6. Each Ten Year Computing Cycle Requires a New
Platform
2010’s Social
Revolution
2000’s Mobile
Cloud Computing Social Platforms
1990’s Desktop
1980’s Cloud Computing iOS, Android
1970’s Mini Client/Server
1960’s Mainframe Computing .NET, J2EE,
Computing Computing
Weblogic, Web
IMS, VM/CMS, AS400, RDB, ODBC, Visual Sphere
CICS, MVS VMS, DG, Basic,
HP DB2,Oracle

7. Salesforce Delivering the #1 Enterprise
Cloud Platform
36%
of CIOs expect
to use salesforce
PaaS for Developers PaaS for Business Experts PaaS for ISVs
Source: Morgan Stanley CIO Survey, 2011

8. Social Applications and Platform
touch.salesforce.com
Open API’s
data.com

9. Heroku is Now Open for Java
Developers
for
A path to the Social Enterprise for 6 million java developers.
Fully integrated into the Heroku platform:
Instant scale Full visibility
Frictionless deployment Add-on ecosystem

10. Force.com and Heroku
• Force.com
– Declarative
– Point and click
– Business user led
• Heroku
– Professional developer
– $git push heroku master
– Ruby, Java, node.js, clojure
• Shared vision

11. Social Revolution: Social Enterprise
Apps Available on the AppExchange
1250+
Apps
Number of Apps
Chatter Exchange Social Apps

12. AppExchange is the Proven Enterprise
Cloud Marketplace
1,300 Apps
$500 Million Marketplace
~1 Million
installs
Number of Installs

13. Positioning

14. Delight Your Customers and Employees
Social Enterprise
1 Social Customer Profile
Product &
Collaborate Partners
Connect & Sell Listen &
Analyze
Service & Automate & Social
Engage Extend Marketing
2 Employee 3 Customer Social
Social Networks
Networks & Product Social
Networks

15. The Salesforce Social Enterprise Platform:
Database.com, Force.com, Heroku
Create Your Employee Create Your Social Create Your Customer
Social Network Customer Profile Social Network
Automate and extend processes Store social profile Agile develop and deploy
Workflow, logic, analytics data Unified data model, Open platform and ecosystem
Cloud, social, mobile open integration Integrate to public social networks

16. Edge Apps – Agility Layer
EDGE APPS
Lotus Notes
Replacement Apps Compliance Apps
Departmental
Apps HR Apps
Core
Apps
Social Media IT Helpdesk
Apps
E- Mobile Apps
Commerce
Site

17. Customer Success

18. Customers are Building Their Custom Apps
on our Platform
410,000
Apps
Number of Apps

19. Burberry – Salesforce and Cap Gemini
‘feel the brand’
• Internal = External
• Social Enterprise
• Back Office integration
“If you don’t do that I dont know what your business model is in 5 years”
Angela Ahrendts, CEO

20. KLM’s Newest Destination is Twitter
Advanced use of Social Media
130,000 Twitter followers
Reduced first call resolution
rate to 1 hour
twitter.com/klm
YouTube – KLM Surprise

21. Toyota Social Enterprise
Chatter for 320,000 Toyota Vehicles
Employees
Social Customer
Profile
Dealers/Distributo
Toyota Friend
rs
Mobile
Toyota Friend
1-800-4-My- Website
Toyota
Manufacturing/ Toyota Friend
Finance on Youtube
Toyota Friend on
Toyota Friend
Toyota Friend Facebook
on mixi
on Twitter

22. THANK YOU