E20 theater

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E20 theater

  1. 1. Get BOLDSocial Business AgendaSandy Carter | VP, Social Business EvangelistIBM Corporation Follow me @ sandy_carter http://twitter.com/sandy_carter Subscribe to my blog http://socialmediasandy.wordpress.com/
  2. 2. The Fifth IT Era:The era of Social Business Social Internet PCs Departmental Mainframe $100B by 2015
  3. 3. What is a Social Business? Use of collaboration/social Engaging networking to enable global teams To work more effectively Outperformers 44% Transparent 57% Underperformers MORE 28% Nimble Source: IBM CIO Study, 2010 Note: Outperformers are derived from an analysis of the compound annual growth rate (CAGR) for 2003-2008 EBITDA within industries. Outperformers represent companies above the median: n=203 Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business”by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press © 2011 IBM Corporation
  4. 4. Social Media vs. Social Business Social Media Social Business Nimble Engaged Transparent Primarily marketing and PR Encompasses organization and business processes
  5. 5. The Social Business Agenda Align Organizational Goals & Culture Gain Social Trust Engage Through Experiences Network Your Business Processes Design for Reputation and Risk Management Analyze Your DataSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter, 5ISBN: 0132618311, Copyright © 2011, IBM Press
  6. 6. GoalsDrive the Appropriate Engagement Model, Tools & Analytics CULTURE eats strategy for lunch! BASF
  7. 7. Gain Social Trust 15% Friends Transparent Responsive Tippers & & Open Followers Consistent Expertise Transparent & Open Consumer Dealer Reviews Expertise & Leadership Expert Advice on Car Buying Responsive & Consistent Rapid Response Time
  8. 8. Engage through ExperiencesWhat is an Exceptional Experience The Usage Life Cycle Engagement 1st Time Regular Passionate Unaware Interested Participant Participant Participant Source: “Designing for the Social Web” by Joshua Porter Consumption Integrated Interactive Identifying
  9. 9. Engage: Integrated
  10. 10. Engage: Interactive Use of Gaming, Mobile, Virtual Gifting, Video Virtual Gifting: Gaming: 20% more Increased Recall purchases of real Godiva Mobile: Engage fans everywhere © 2011 IBM Corporation
  11. 11. Engage: Identifying Personalized Experience; Knowledge of You Personalized, multi lingual dealer portal © 2011 IBM Corporation
  12. 12. (Social) Network Processes Social Business  Listen to market Outcomes  Build advocates Traditional BusinessMarketing,Customer  Push marketing  Control brand  Embed social in processService  Connect in and outsideProduct  Invest R&D& Service  Build communities  Ideas from insideDevelopment  Act smallOperations,  SiloedHuman  RigidResources
  13. 13. Social Enable Your Marketing OLD PROCESS: Direct Mail, eMail, Telephone, Advertising, PR, Events Lead Generation Lead Nurture Lead Conversion Marketing Process SOCIAL ENABLED PROCESS: IBM Add in Social! • WATSON eBook Twitter, Content Blogs ActivationSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter, © 2011 IBM CorporationISBN: 0132618311, Copyright © 2011, IBM Press
  14. 14. Social Enable – Product Development OLD PROCESS: Reqmts Definition Develop Ramp Up Life Cycle & Concept & Plan & Qualify & Launch Mgmt Product Development Process SOCIAL ENABLED PROCESS: COACH Add Crowdsourcing! • 6 million engagements • 8.5 mins with the brand vs avg 1.2 mins • Brand awareness increase in ages 12-24 Crowdsourced Bags
  15. 15. (Social) Network your Processes:HR Resource Sharing OLD PROCESS: Collaboration Resource Productivity Future Sharing Planning Human Resource Process SOCIAL ENABLED PROCESS: Celestica • Brainstorming new ideas • 2,000 Corporate Champions • Share Process Best Practices • From Silo to Unified Company 2010 Celestica #1 Game Changer Award WinnerSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press
  16. 16. Value of Social Business 15% Marketing & Sales Increased revenue R&D 20% Increased time to market and successful innovation HR & Talent Management 30% Increased speed to knowledge and experts“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
  17. 17. Analytics: Gatorades Command Center SENTIMENT AFFINITY ANALYTICS  Dimensional  Relationship Analysis Tables  Filtering  Relationship Matrix  Voice  Relationship Graph COMPREHENSIVE EVOLVING TOPICS ANALYSIS  Keyword Search  Relevant Topics  Dimensional  Associated Themes Navigation  Ranking and Volume  Drill Through to ContentSource: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,ISBN: 0132618311, Copyright © 2011, IBM Press
  18. 18. Value for You! New Opportunities! • Community Manager, Social Business Manager • Social Analytics Manager, Social Innovation Manager • Social Reputation and Risk Manager • Social Customer Support Manager“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
  19. 19. Available August 2011 Order advance copies NOW: ISBN-10: 0132618311 ISBN-13: 9780132618311Follow me @ sandy_carter Subscribe to my bloghttp://twitter.com/sandy_carter http://socialmediasandy.wordpress.com/

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