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Social Tools for Business: Engage, Optimize, Collaborate
Social computing is pervasive. No matter what you do, social capabilities are now part of it. The question is how "social" fits into your business success and adds value to your daily efforts.
Embracing "socially generated/user-generated" content can benefit your organization both in an outwardly, customer-facing way as well as creating a valuable internal source of knowledge. It's the context behind the content that matters.