Buzzient integrates valuable social media data into a company's Oracle CRM system and workflows. It automatically harvests, stores, and analyzes content from social media sources about a company, its products, and competitors. This data is then delivered within the CRM system, allowing opportunities like leads to be discovered from social posts and customer service issues to be uncovered and addressed. Buzzient does the collection, analysis and integration work, bringing social media conversations into CRM workflows like lead qualification and support to enhance sales and customer satisfaction.

1. Buzzient Enterprise™
Social Media Integration for
Oracle CRM On Demand
Social Media Is Everywhere
Twitter, YouTube, MySpace, Facebook, blogs, wikis, forums and your Social media is the
own customer communities – people are sharing more content than new “word of mouth”.
ever online. There’s no bigger source of honest, direct and outspoken
opinion and community assistance than social media sites.
Social media is global, real-time, uncontrollable and dynamic. And
every company has to face the fact that customers are talking online.
Maybe they’re discussing and solving a product issue you don’t even
know about yet, or whether to buy from you or your competition.
Social Media Impacts Sales and Support
The world of social media is converging with established CRM. The People are talking
primary value of this convergence is the identification, classification about your
and support of new and existing customers. Sales 2.0 and Service 2.0 products online.
are combining to create “Social CRM.” Are you capturing
them as leads or
As companies struggle to squeeze ROI out of technology investments, helping them solve
CRM is re-emerging as a hub of relevance in lead generation and their problems?
customer retention. Social media is a critical contributor to the effort.
Integrate Social Media Data into CRM Workflows
Buzzient Enterprise™ Social Media Integration and Analytics Buzzient integrates
Platform automatically harvests, stores and analyzes content from the valuable social
social web and seamlessly integrates it with Oracle CRM On Demand. media data to you
Buzzient enables you to bring social media data and interaction into CRM system and
your existing operational workflows. workflows.
Drive increased sales by using Buzzient Enterprise to discover
interest-oriented social media posts. The platform can take these and
automatically create Leads in Oracle CRM On Demand where they
follow your lead qualification workflow.
Enhance customer service and satisfaction by using Buzzient
Enterprise to uncover posts about issues, problems or dissatisfaction
about your products. The platform can take these and automatically
create Service Requests in Oracle CRM On Demand where they follow
your support workflow.
© 2009 Buzzient, Inc. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

2. Oracle CRM On Demand Integration
racle
Buzzient is the only company providing integration with Oracle CRM On Demand so
you can bring social media data into your CRM workflows.
Buzzient automatically harvests, stores
and analyzes social web content about
your company, products, topics and
competitors.
Buzzient aggregates and delivers this
social media data within Oracle CRM On
in
Demand. Discover leads, uncover issues
.
and problems and leverage community-
community
generated solutions from social media
without having to use a separate
application.
Get valuable social media posts into lead
qualification, customer service, solution
approval, etc. workflows in Oracle CRM
On Demand. Engage in conversations
with authors using the mode they use
and are comfortable with such as
th
Twitter, blog, forum, etc. without leaving
leav
Oracle CRM On Demand.
Buzzient maintains history of your
conversations in both Oracle CRM On
Demand and the Buzzient platform.
Whether selling or servicing, leverage
social media knowledge and analytics
about your customer from within Oracle
CRM On Demand. Buzzient's transparent
integration enables you to take Sales 2.0
and Service 2.0 to the next level.
© 2009 Buzzient, Inc. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

3. The Buzzient Solution
Buzzient Enterprise is a comprehensive platform for integrating and
Buzzient Enterprise
analyzing social media. Buzzient automatically collects information
does the collection,
from a huge number of online sources in real time, analyzes the
analysis and
content based on your specifications and can integrate it with your
integration work
Oracle CRM On Demand system.
for you.
In a user friendly, Software-as-a-Service or on-premise package, you
will receive an unmatched scope of functionality.
Buzzient Enterprise offers these groundbreaking features:
• Fully automated data collection from millions of online sources,
including historical data
• Monitoring of discussion boards and social networks such as
Facebook and MySpace
• Real-time analysis of Twitter conversations
• Integration to enterprise applications.
• Automatic Lead Creation
• Automatic Service Request Creation
• Extensive Analytics, Alarm and Notification Features
• Internet, Mobile, and Wireless access
Buzzient Enterprise helps to increase CRM effectiveness. It enables Buzzient, Inc.
better lead generation, customer support and problem resolution – One Broadway, 14th Floor
Cambridge, MA 02142
activities that directly affect the bottom line.
Tel. 1.800.308.BUZZ
Fax 617 475 6037
Please contact us for a demonstration or to learn more about Buzzient info@buzzient.com
Enterprise integration to other Oracle Applications. www.buzzient.com
© 2009 Buzzient, Inc. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.