Asif Javed Alvi is applying for the position of Training Manager at Platinum Pharmaceuticals Pvt. Ltd. He has over 10 years of experience in marketing and sales management roles. He highlights his achievements of increasing sales by 20-29% in previous roles. Asif emphasizes his strong communication, coaching, and training skills that would help him succeed as a Training Manager.

1. From: Asif Javed Alvi
SM-Central
Platinum Pharmaceuticals Pvt.Ltd
Dated: 24th April 2012.
Application For The Post of Training Manager
Reverend Sir,
With immense reverence, I entreat to supplicate that I have come to know
through unimpeachable sources that a post of Training Manager is lying vacant under your
esteemed supervision. Sir I am a young man Fit as Fiddle and proffers my services as one of
the candidates. I submit my curriculum vitae under your benevolent consideration.
Realization of such a noble job demands a perfect devotion, perpetual labor
and hectic endeavor to glean and gather the lofty ideas for the betterment and prosperity of
the organization. The nature has endowed me with all these potentials. Please confer me a
chance to develop an excellent career under your esteemed organization, I assure you I will
work painstakingly and will clear every Augean stable that will come in the way of success by
using the weapon of patience and profound concern.
Owing to my sterling qualities, I cherish sanguine hopes that my request would be highly
appreciated. I shall be highly indebted to you from the heart of my hearts for this beau geste.
Thanks & regards
Asif Javed Alvi

2. ASIF JAVED ALVI
P-7, STREET-1, HABIB PARK MULTAN ROAD LAHORE
Mobile: +92-333-6505058.
Email: asifjavedalvi@yahoo.com
PROFESSIONAL SUMMARY
An experienced and certified Marketer having in-hand expertise of managing
Sales of more than 10 years. A proven track record of working as a sales manager
almost 4 years experience and ten months experience as a sales training
manager. Highly motivated and successful in optimizing business and team
potentials, whilst achieving goals, and delivering the highest standards in very
difficult trading conditions. Believing that the maximum sales results come from
sound customer service, sound customer follow-up and ethical selling.
I have worked in multiple portfolios during my tenure and endowed with proven
results in every sphere assigned to me with an achievement of profitable growth
catering both Brands & Generic based products i.e. Antidiabetics, Dermatology,
Antihypertensive, Antibiotics, Antipsychotics, Antiasthmatics, Antimalarials and
Multivitamins.
PROFESSIONAL EXPERIENCE
SALES MANAGEMENT
• Sales management : (Platinum Pharmaceuticals Pvt.Ltd)
Lahore 1st may 2008 – present
• Responsible for effectively managing and supervising office staff, by
planning and focusing sales targets.
• Personally responsible for over 7 million sales @ 18% of profit margin
in central zone in 2012.
• Personally was responsible for over 9 million sales @ 20% of profit in
north zone in 2011.
• Consistent involvement in the coaching of F.Ms/Spos through practice
role- plays, Field force validations, customer validations and field
visits.
• Increase sales growth after re-organizing team, thereafter helped
increase sales by an average of 29% in 2008, 24% in 2009 and 20%
in 2010.
• By using the analytical skills increase field force productivity and
monitor sales effectively.
• Conduct scientific sessions on the major products with leading KOLS.

3. • Consistently involved in business planning by using the available data
and effectively increase field force productivity.
• Effectively managed challenging issues during field visits and increase
conversion rates of customers.
• Effectively supervising sales force for customer development.
• Successfully launched Erdos, Unifyline, Hiservin, Easair, Artequine
and Acort cream as SM and Ossobon-D as STM.
• Significant contribution in regional sales and Unifyline, syndicate
leader for the entire Unifyline range from 2008 – 2010.
SALES & TRAINING MANAGEMENT
• Sales & training management: (Platinum Pharmaceuticals Pvt.Ltd)
Lahore 15th July 2007 – 30th April 2008
• Successfully delivered Professional Selling Skills training program in
the region.
• Successfully Delivered Induction Training Programs for field force &
FMS
• Implement the Training and Development system and provided
training from Representative to the First Line Management to make
sure that people are trained to take future positions.
• Appointed high caliber staff and monitored performance.
• Developed and implemented Career Pathways and Talent Pool that
helped in the retention of talented employees.
• Significant reduction in turnover of the productive employees.
• Conduct regular sessions of on-job training and coaching sessions for
the development of field force.
• Plan and conduct a mega project “Lahore no Lahore Banana”.
• Consistently involve in Hiring and De-hiring solutions for the growth of
organization.
FIELD MANAGEMENT
• Field Manager : (Platinum Pharmaceuticals Pvt.Ltd)
Lahore 5th May 2007 – 14th July 2007
• Field Manager : (Platinum Pharmaceuticals Pvt.Ltd)
Faisalabad 1st March 2007 – 4th May 2007
• Field Manager : (Werrick pharmaceuticals Pvt.Ltd)
Faisalabad 1st September 2006 - 28th February 2007
• Field Manager : (Acme Laboratories Pvt.Ltd)
Faisalabad 1st November 2005 - 31August 2006
• Successfully launched LIPIDOF, TECROL and DPIS in zone.
• Develop and maintain loyal customers for company.
• Registered highest value and unit wise achievements in Faisalabad in
ACME Laboratories.
• Achieve Best FM award in ACME and Platinum Pharmaceuticals.

4. • Involved in hiring and training of field force, appoint distributors in
Faisalabad.
• Explore the market regarding products and introduce EDF project for
business development.
• Registered highest growth in psychiatric division in Lahore, especially
in Dapakan, Ceregin and Citalo and got promotion as STM.
TERRITORY MANAGEMENT
• Sales Promotion Officer : (Merck Marker Pvt.Ltd)
Faisalabad 1st May 2002 – 31st October 2005
• Sales Promotion Officer : ( Abbott Laboratories Pvt.Ltd)
Faisalabad 14TH august 2001 – 30th April 2002
• Responsible for effectively managing Mianwali and Faisalabad zone in
Abbott laboratories.
• Effectively conduct continuous medical education programs.
• Responsible for sales development in Faisalabad region in allotted
territory in Merck Marker.
• Highest unit wise achievement of Glucophage, Concor and Lodopin on
regional basis.
• Effectively participate in detailing and master mind quiz competition
and won most of them.
• Won best presentation competition in Merck Marker.
SIGNIFICANT ACHIEVEMENT
• Sales Training Course Abbott Laboratories Pvt. Ltd
• Sales Training Course Merck Marker Pvt.Ltd
• Vision mission & values Merck Marker Pvt.Ltd
• Runner up Spo 2004 Merck Marker Pvt.Ltd
• Best Team Award For Lodopin Merck Marker Pvt.Ltd
• Best Team Award For Concor 2.5MG Merck Marker Pvt.Ltd
• Best presentation award (Concor) Merck Marker
Pvt.Ltd
• Initial Training Program Platinum Pharmaceuticals Pvt.Ltd
• Professional Selling Skills Platinum Pharmaceuticals
Pvt.Ltd
• Hiring The Right People For Platinum Pharmaceuticals Pvt.Ltd
Platinum
• Initial Training For F.Ms Platinum Pharmaceuticals Pvt.Ltd

5. ‘’Diamond In The Rough’’
• Diamond In The Rough (Hand book for pharma professionals) which
includes…
1. Medical section
Human body systems, Anatomy, Physiology, Patho-physiology
and Treatment options.
2. Professional Selling skills
Role Of Sales Person
Steps Of Sales Call
Hospital Selling
Customer Development Process
3. Management
Sales Management
Angels Of Work Place
Hiring Great People
Career Planning
• Personal Website For This Book (Under Progress)
TRAINING MANUALS FOR MERCK MARKER
• Glucovance Concor
• Glucophage
PERSONAL STRENGTHS
• Self- motivated;
• Higher level of stress tolerance, cool under pressure;
• Level of aspiration is always a little higher than achievements;
• Have high competitive spirit & aggressive in achieving goals;
• Enthusiastic person committed to my vision and express this
commitment through optimism;
• Believes in actions not in words, setting the modus operandi for the
team.
PERSONAL
Born: 2nd November 1976
Education: B.Sc (pre-medical) Punjab University 1999-2001
F.Sc (pre-medical) PAF degree college Rafiqui shorkot
cantt. 1995-1997
Matric Govt.High School Shorkot Cantt 19993.
Marital status: Married, 1 son
Interests:

6. Family
Collection of irresistible words of English
Collection of optimistic and motivating friends
Personal project work
“Diamonds In The Rough”
Welcome to my system, you are here because marketing world is still a jungle
and you want to find your way across it. So, you are in a situation and are
thinking about taking the plunge of all the plunges “THE MARKETING”. How you
can be sure that you are making the right decision? Well you can’t. But I have
come up with a list of issues to help you with big questions. This is introduction
to my system that explains interest level, challenges, reality factors and also
other aspects that make the system a success.
Peoples with their innovative ideas enter into the whirlpool of unlimited desires
(MARKETING), and market their products in such a scientific way and on
enormous scale that peoples are easily stoop into their eye-catching
advertisements. Some kinds of information are needed if the customer is to make
a sensible choice when he buys. These kinds of information are cleverly
delivered by “Medical Representatives”. But most of the time, instead of helping
the customer to satisfy the need, they sent out to create need. All organizations
use their major weapons “The sales people”, which are sent out in the middle to
brave the situations that unexpectedly crop up, with their creative minds and
professional skills. They are the backbone of the organizations.
It is heart breaking to see that most of our colleagues join this profession just for
money and no mission; I here fetched a deep sigh. It’s true that sales persons are
awarded with reasonable income and are immensely respected in the society but
still with no mission. The purpose should be to serve the ailing humanity,
alleviate the tension of sorrows and to put balm on wounded and afflicted hearts
from heart of hearts. This is the only way we can get some relish in the temple of
fame.
Upon a more leisurely survey of this book, you will be able to deliver most of the
confusions lying in the lap of questions. If answers are don’t know or no way
then you have to do a lot of work before you are going to tie a knot.
But, don’t worry,
“knowing what to tackle is half the battle done”.

7. “Glucovance”
Aim is the greatest motivating force that determines the course of one’s life. Life
without impetus and incentive is like a sandy desert where no flower blooms.
Successes in life are not like windfall; they are achieved through hectic endeavor
and perfect devotion to one’s ideal. It is the guiding principal of life that gives us
inspiration and urges us to head towards our goal of life. When a man does not
know what harbor he is making for, no wind is the right wind. The dynamic
quality of training manage is to enable peoples to feel they have a real stake in
the project and gives the vision and offer people’s opportunities to create their
own vision, to explore what the vision will mean to their jobs and lives, and to
envision their future as a part of the vision for the organization.
The launch of “Glucovance” was exciting opportunity for me and ideal time to
seize the potential. I am short of words to describe what I am willing to do for my
organization. One of the most important things a visioner must remember is his
actions, not words. Set the modus operandi for the rest of members, so I accept
this challenge to prepare the manual of “Glucovance”. This product has the
potential to have a profound effect on patient’s quality of life.
Mr.Zafar Dar, (the greatest motivating force for me), proffered me this unique
opportunity. It was like entering a new world, a new world of challenge and
opportunity. Almost every thing was different. From the very outset, I have
sanguine wish to embrace this challenge. Mr.Zafar Dar’s dynamic personality
provides me the motivation and of course “Spirit” and this spirit kept me
working for the completion of my project. It was almost impossible for me to
manage time for this project, but through planning and hard work I was able to
complete this project.
One thing, which I did not count for the completion of this project, was “The
Hours”. My sincere thanks to my training manager, Mr.Zafar Dar and of course
my regional sales manager who supported me for this project.
Asif Javed Alvi
Sales promotion officer
Merck Marker Pvt.Ltd