Live Out Loud! Tips for Using Social Media
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How to Live out Loud using social media. Presented at the SAFIPA ICT and MOBILE Business Building Programme, 12 April 2011, Tshwane, South Africa
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Live Out Loud! Tips for Using Social Media
- 1. LIVE OUT LOUD! STEVE VOSLOO MLAB SOUTHERN AFRICA
- 2. BREAKING NEWS Youtube, Twitter and Facebook are merging into an incredible new uber-social media platform called … YouTwitFace
- 3. DEFINE YOUR BUSINESS GOALS “What do you want to achieve at the end of the day? Not having any idea on why you are entering the social media space is suicidal. You can end up wasting a lot of time, effort and money on board the social media ship without knowing what your final destination is. Like anything in life, social media is effective only when it has a purpose. The medium is not the message. Your ingenuity is. A social media presence alone just won’t cut it. Make your goals business goals, not social media targets.” Garreth Bloor, Memeburn http://memeburn.com/2011/03/5-steps-ensuring-social-media-serves-your-business
- 4. FELLOWS HAVE TO “LIVE OUT LOUD”
- 5. WHY? • To openly share our work • To be a catalyst for connections, collaboration, inspiration • To be visible So I created: 1 x blog for me, various blogs for projects 1 x Twitter account for me, another for a project 1 x Slideshare account for me 1 x Facebook page for a project
- 11. BLOGGING • Think about your perspective: personal or company? Or both? • Think about “voice”: I, we or ACME Services? • Think about language: formal or informal, or mixed? • Frequency? • Wordpress, Blogger, Live Journal, Vox, Tumblr? (I use Wordpress)
- 12. BLOGGING CONTENT • Keep it focused • Covering events • Perspectives • Interviews • Reviews • Invite comment
- 13. BLOGGING: INTERESTING POSTS • 5 reasons why Windows Mobile will fail • Highlights from mHealth Summit • Report: Mobile usage in South Africa • What else?
- 15. TWITTER • Think about your perspective: personal or company? Or both? • Think about “voice”: I, we or ACME Services? • Think about language: formal or informal, or mixed? • Frequency • Content: keep it focused, but can have “personality” • Goals for influence: • Number of retweets • Number of mentions
- 16. IT’S ALL ABOUT INFLUENCE http://edition.cnn.com/2011/TECH/social.media/04/07/twitter.influence/index.html?hpt=Sbin
- 17. TWITTER RULES • “Mind-casting” not “life-casting” – don’t tweet just because you feel you have to • Retweet! • Share links, reports, quotes • Tweet about your blog posts • Watch who retweets (RT) and mentions (@mlabsa) you • You don’t have to follow back • Don’t be scared to Unfollow • Use Lists • Use a Twitter client, e.g. Tweetdeck or Hootsuite
- 19. PHOTOS • Flickr, Picasa, etc. • Embed into blogs, tweets, etc.
- 20. PRESENTATIONS • I use Slideshare • Upload and then do a quick blog post and tweet to point to it
- 21. MLAB SOUTHERN AFRICA • Supporting mobile apps and content services • Aims: • Support and develop the mobile community • Network and inform the mobile community • Find rising stars • Grow membership (incubatees and virtual members) • Be the go-to place for mobile development in southern Africa • Social media • Website + blog • Twitter • Newsletter • Flickr • Linked In • Facebook
- 23. MEASURES OF SUCCESS • Number of followers? • Number of conversations? • Number of comments? • How many retweets? • How noticed, e.g. retweeted by someone important or famous? • How many mentions? • Number of sales leads? • ???