10 Super Solid Ways to Grow Your Nonprofit Email List

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How can I grow my nonprofit email list? Here are 10 proven ways, organized in 4 helpful sections - Optimize, Delight, Promote and Pay. This presentation was created for Charity How To as complimentary webinar.

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  • Photo credit: http://www.flickr.com/photos/biscotte/60963915/
  • Source: CCLOOP
  • Source: Constant Contact’s The State of Email MarketingPhoto credit: http://www.flickr.com/photos/smercury98/2416424422/sizes/l/in/photostream/
  • Source: Exact Target 2012 Channel Preference Survey
  • Source: Exact Target 2012 Channel Preference Survey
  • Source: 2012 eNonprofits Benchmarks Study
  • Source: 2012 eNonprofits Benchmarks Study
  • Photo credit: http://www.flickr.com/photos/dichohecho/ (bread)Photo credit: http://www.flickr.com/photos/sbh/ (cat)
  • Photo credit: http://www.flickr.com/photos/enerva/4302079406/in/faves-karvetski/
  • Photo credit: http://www.flickr.com/photos/75668732@N02/7991022282/
  • Photo credit: http://www.flickr.com/photos/dmclear/5398254250/
  • Photo credit: http://www.flickr.com/photos/davebailey/3039200404/
  • Photo credit: http://www.flickr.com/photos/29801206@N07/5147527869/sizes/m/
  • 10 Super Solid Ways to Grow Your Nonprofit Email List

    1. 1. The webinar will start at2 minutes after the hour 10 SUPER SOLID WAYS To Grow Your Nonprofit Email List Now Questions? Post them on www.facebook.com/Charityhowto
    2. 2. What we’ll cover today•• ① ② ③ ④
    3. 3. Who am I? • • • •
    4. 4. DEFINE NORMAL: STATS &TRENDS IN NONPROFIT EMAIL
    5. 5. E-mail tops for personal communication
    6. 6. E-mail tops for commercial communication
    7. 7. Nonprofit lists are getting bigger
    8. 8. Churn happens. List growth is necessary.
    9. 9. OPTIMIZE: PRACTICE YOURABC’S(ALWAYS BE COLLECTING)
    10. 10. WAY #1WORK THAT WEBSITE
    11. 11. How’s your sign up form?
    12. 12. Where did you put it?
    13. 13. Steal these 7 phrases now①②③④⑤⑥⑦
    14. 14. WAY #2LURE SUBSCRIBERS FROM SOCIAL MEDIA
    15. 15. Most major emailplatforms have aFacebook signupapp
    16. 16. Get folks to your website
    17. 17. WAY #3DO YOU HAVE THEM AT HELLO? (EVENTS)
    18. 18. Public meetings. Reception. Tabling.
    19. 19. Don’t forget: Permission goes staleRemember me!
    20. 20. Get to know QR codes I’m a barcode that can be scanned by a smartphone. I can take you to links!
    21. 21. QR code takes you to website
    22. 22. Where you can sign a pledge
    23. 23. DELIGHT: IT DON’T MEAN ATHING IF CONTENT IS NOTKING
    24. 24. WAY #4MAKE EMAIL CONTENT PEOPLE REALLY WANT
    25. 25. Be at least 2 of these (#1 is mandatory)①②③④⑤⑥
    26. 26. WAY #5GIVE THEM SOMETHING VALUABLE FOR FREE
    27. 27. PROMOTE: LIST GROWTHCAMPAIGNS
    28. 28. WAY #6YEAH, DIRECT MAIL
    29. 29. POSTCARDS: Try these 6 types of asks① ④② ⑤③ ⑥
    30. 30. WAY #7DO YOU PROMISE? (PETITIONS & PLEDGES)
    31. 31. YOU CAN DO THIS!(See bit.ly/petitiontools for roundup.)
    32. 32. WAY #8A LITTLE COMPETITION CANGO A LONG WAY (CONTESTS)
    33. 33. Monthly photo caption contest
    34. 34. Tools you can use for contests••• – – – –
    35. 35. PAY TO PLAY
    36. 36. WAY #9HIRE AN EMAIL DETECTIVE (APPENDS)
    37. 37. APPEND••
    38. 38. WAY #10PAID ACQUISITION
    39. 39. Acquisition optionshttp://chn.ge/LT2A4O http://bit.ly/LT3i1Z http://bit.ly/LT43rT
    40. 40. KEY TAKEAWAYS
    41. 41. Optimize first
    42. 42. Then delight(improve your content)
    43. 43. Then try one other way
    44. 44. Budget foracquisition
    45. 45. Namaste and best of luck
    46. 46. Post questions on Facebookhttp://www.facebook.com/CharityHowTohttp://www.facebook.com/CompanyKMedia

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