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10 Super Solid Ways to Grow Your Nonprofit Email List

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10 Super Solid Ways to Grow Your Nonprofit Email List

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How can I grow my nonprofit email list? Here are 10 proven ways, organized in 4 helpful sections - Optimize, Delight, Promote and Pay. This presentation was created for Charity How To as complimentary webinar.

How can I grow my nonprofit email list? Here are 10 proven ways, organized in 4 helpful sections - Optimize, Delight, Promote and Pay. This presentation was created for Charity How To as complimentary webinar.

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10 Super Solid Ways to Grow Your Nonprofit Email List

  1. 1. The webinar will start at2 minutes after the hour 10 SUPER SOLID WAYS To Grow Your Nonprofit Email List Now Questions? Post them on www.facebook.com/Charityhowto
  2. 2. What we’ll cover today • • ① ② ③ ④
  3. 3. Who am I? • • • •
  4. 4. DEFINE NORMAL: STATS & TRENDS IN NONPROFIT EMAIL
  5. 5. E-mail tops for personal communication
  6. 6. E-mail tops for commercial communication
  7. 7. Nonprofit lists are getting bigger
  8. 8. Churn happens. List growth is necessary.
  9. 9. OPTIMIZE: PRACTICE YOUR ABC’S (ALWAYS BE COLLECTING)
  10. 10. WAY #1 WORK THAT WEBSITE
  11. 11. How’s your sign up form?
  12. 12. Where did you put it?
  13. 13. Steal these 7 phrases now ① ② ③ ④ ⑤ ⑥ ⑦
  14. 14. WAY #2 LURE SUBSCRIBERS FROM SOCIAL MEDIA
  15. 15. Most major email platforms have a Facebook signup app
  16. 16. Get folks to your website
  17. 17. WAY #3 DO YOU HAVE THEM AT HELLO? (EVENTS)
  18. 18. Public meetings. Reception. Tabling.
  19. 19. Don’t forget: Permission goes stale Remember me!
  20. 20. Get to know QR codes I’m a barcode that can be scanned by a smartphone. I can take you to links!
  21. 21. QR code takes you to website
  22. 22. Where you can sign a pledge
  23. 23. DELIGHT: IT DON’T MEAN A THING IF CONTENT IS NOT KING
  24. 24. WAY #4 MAKE EMAIL CONTENT PEOPLE REALLY WANT
  25. 25. Be at least 2 of these (#1 is mandatory) ① ② ③ ④ ⑤ ⑥
  26. 26. WAY #5 GIVE THEM SOMETHING VALUABLE FOR FREE
  27. 27. PROMOTE: LIST GROWTH CAMPAIGNS
  28. 28. WAY #6 YEAH, DIRECT MAIL
  29. 29. POSTCARDS: Try these 6 types of asks ① ④ ② ⑤ ③ ⑥
  30. 30. WAY #7 DO YOU PROMISE? (PETITIONS & PLEDGES)
  31. 31. YOU CAN DO THIS! (See bit.ly/petitiontools for roundup.)
  32. 32. WAY #8 A LITTLE COMPETITION CAN GO A LONG WAY (CONTESTS)
  33. 33. Monthly photo caption contest
  34. 34. Tools you can use for contests • • • – – – –
  35. 35. PAY TO PLAY
  36. 36. WAY #9 HIRE AN EMAIL DETECTIVE (APPENDS)
  37. 37. APPEND • •
  38. 38. WAY #10 PAID ACQUISITION
  39. 39. Acquisition options http://chn.ge/LT2A4O http://bit.ly/LT3i1Z http://bit.ly/LT43rT
  40. 40. KEY TAKEAWAYS
  41. 41. Optimize first
  42. 42. Then delight (improve your content)
  43. 43. Then try one other way
  44. 44. Budget for acquisition
  45. 45. Namaste and best of luck
  46. 46. Post questions on Facebook http://www.facebook.com/CharityHowTo http://www.facebook.com/CompanyKMedia

Editor's Notes

  • Photo credit: http://www.flickr.com/photos/biscotte/60963915/
  • Source: CCLOOP
  • Source: Constant Contact’s The State of Email MarketingPhoto credit: http://www.flickr.com/photos/smercury98/2416424422/sizes/l/in/photostream/
  • Source: Exact Target 2012 Channel Preference Survey
  • Source: Exact Target 2012 Channel Preference Survey
  • Source: 2012 eNonprofits Benchmarks Study
  • Source: 2012 eNonprofits Benchmarks Study
  • Photo credit: http://www.flickr.com/photos/dichohecho/ (bread)Photo credit: http://www.flickr.com/photos/sbh/ (cat)
  • Photo credit: http://www.flickr.com/photos/enerva/4302079406/in/faves-karvetski/
  • Photo credit: http://www.flickr.com/photos/75668732@N02/7991022282/
  • Photo credit: http://www.flickr.com/photos/dmclear/5398254250/
  • Photo credit: http://www.flickr.com/photos/davebailey/3039200404/
  • Photo credit: http://www.flickr.com/photos/29801206@N07/5147527869/sizes/m/
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