1.
The webinar will start at2 minutes after the hour
10 SUPER
SOLID WAYS
To Grow
Your
Nonprofit
Email List
Now
Questions?
Post them on
www.facebook.com/Charityhowto

2.
What we’ll cover today
•
•
①
②
③
④

3.
Who am I?
•
•
•
•

4.
DEFINE NORMAL: STATS &
TRENDS IN NONPROFIT EMAIL

5.
E-mail tops for personal
communication

6.
E-mail tops for commercial
communication

7.
Nonprofit lists are getting
bigger

8.
Churn happens. List growth is
necessary.

9.
OPTIMIZE: PRACTICE YOUR
ABC’S
(ALWAYS BE COLLECTING)

10.
WAY #1
WORK THAT WEBSITE

11.
How’s your sign up form?

12.
Where did you put it?

13.
Steal these 7 phrases now
①
②
③
④
⑤
⑥
⑦

14.
WAY #2
LURE SUBSCRIBERS FROM
SOCIAL MEDIA

15.
Most major email
platforms have a
Facebook signup
app

16.
Get folks to your website

17.
WAY #3
DO YOU HAVE THEM AT HELLO?
(EVENTS)

18.
Public meetings. Reception.
Tabling.

19.
Don’t forget: Permission goes
stale
Remember
me!

20.
Get to know QR codes
I’m a barcode that
can be scanned by a
smartphone.
I can take you to
links!

21.
QR code takes you to website

22.
Where you can sign a pledge

23.
DELIGHT: IT DON’T MEAN A
THING IF CONTENT IS NOT
KING

24.
WAY #4
MAKE EMAIL CONTENT PEOPLE
REALLY WANT

25.
Be at least 2 of these (#1 is
mandatory)
①
②
③
④
⑤
⑥

26.
WAY #5
GIVE THEM SOMETHING
VALUABLE FOR FREE

27.
PROMOTE: LIST GROWTH
CAMPAIGNS

28.
WAY #6
YEAH, DIRECT MAIL

29.
POSTCARDS: Try these 6
types of asks
① ④
② ⑤
③
⑥

30.
WAY #7
DO YOU PROMISE? (PETITIONS
& PLEDGES)

31.
YOU CAN DO THIS!
(See bit.ly/petitiontools for
roundup.)

32.
WAY #8
A LITTLE COMPETITION CAN
GO A LONG WAY (CONTESTS)

33.
Monthly photo caption
contest

34.
Tools you can use for
contests
•
•
•
–
–
–
–

35.
PAY TO PLAY

36.
WAY #9
HIRE AN EMAIL DETECTIVE
(APPENDS)

37.
APPEND
•
•

38.
WAY #10
PAID ACQUISITION

39.
Acquisition options
http://chn.ge/LT2A4O http://bit.ly/LT3i1Z
http://bit.ly/LT43rT

40.
KEY TAKEAWAYS

41.
Optimize first

42.
Then delight
(improve your
content)

43.
Then try one
other way

44.
Budget for
acquisition

45.
Namaste and best of luck

46.
Post questions on Facebook
http://www.facebook.com/CharityHowTo
http://www.facebook.com/CompanyKMedia