My Story with Social Media Yasser Monkachi November/13-14 2012
My Story with Social • First BlogMediaI’m going today to share with you my • Linkedinsocial media story. It may containssome secrets, fails and best practices • Facebook •that i’ve never told before. TwitterHow i’ve been involved in social mediauntil becoming the co-founder andcoutry leader of the Casablanca • Impulsion 2.0chapter of social media club ? Andhow i’ve became a web and social • Social Media Clubmedia consultant and transmediaready ? • Social Media LandscapeThis presentation is not about asuccess story but about a social • Social Media Benefitslearning experience. • Social Media StrategySo let’s share it !
2006 First Blog Free Easy to Publish Easy to Manage
2007 Linkedin Account Free (Lite Version) Professional Easy to Manage
Facebook Account Free Huge audience Easy to use
2008 Twitter Account Free Real Time Simple
Impulsion 2.0 Multiplatform Project Content and Social Media Events (IRL)
2008 The first Event• Facebook Event• Over 50 participants• Conversations But… No one was There !
• Free and low costsSocial Media BenefitsHuge benefits from communicationsmy social media plateformsadventure ! • Connections and NetworkingSocial Media DrawbacksHyperconnectivity ! • User generated content • User generated events • Job and entrepreunership opportunities
Key 1: Choose only a few platformsProbably only a Facebook pageand a Youtube channel areenough to make your first step !
Key 2: Have SMART ObjectivesYour objectives should be :Specific, Measurable, Atteignable,Relevent and Timely !
Key 3: It’s better to have 100 ambassadors (Community) than 1.000.000 likersHuge communities are not the best.Think engagement and commitmentrather than number and competition !
Key 4: Manage your Community (CM*)> If you don’t manage your community, yourcommunity will manage you !> More listening than speaking> More conversation than acknowledgement * CM : Community Management
Key 5: Be patient (Long term vision)> Don’t be in a hurry, yourcommunity is waiting you !> Prepare, curate and spread a goodcontent.
My Story with Social Media Thank you Yasser Monkachi November/13-14 2012