My story with Social Media

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My story with social media told during the Techcamp Morocc.

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My story with Social Media

  1. 1. My Story with Social Media Yasser Monkachi November/13-14 2012
  2. 2. My Story with Social • First BlogMediaI’m going today to share with you my • Linkedinsocial media story. It may containssome secrets, fails and best practices • Facebook •that i’ve never told before. TwitterHow i’ve been involved in social mediauntil becoming the co-founder andcoutry leader of the Casablanca • Impulsion 2.0chapter of social media club ? Andhow i’ve became a web and social • Social Media Clubmedia consultant and transmediaready ? • Social Media LandscapeThis presentation is not about asuccess story but about a social • Social Media Benefitslearning experience. • Social Media StrategySo let’s share it !
  3. 3. 2006  First Blog  Free  Easy to Publish  Easy to Manage
  4. 4. 2007  Linkedin Account  Free (Lite Version)  Professional  Easy to Manage
  5. 5. Facebook Account  Free  Huge audience  Easy to use
  6. 6. 2008  Twitter Account  Free  Real Time  Simple
  7. 7. Impulsion 2.0 Multiplatform Project Content and Social Media Events (IRL)
  8. 8. 2008  The first Event• Facebook Event• Over 50 participants• Conversations But… No one was There !
  9. 9. 2009 > First Workshop Du Web 2.0 au Web 3.0
  10. 10. First ConferencePersonal Branding with Olivier Zara
  11. 11. 2011  Social Media Club Casablanca Chapter + 200 chapters worldwide Media Literacy Social Media empowerment
  12. 12. Café 2.0
  13. 13. Connect… Discuss… Innovate !
  14. 14. Foursquare Swarm (Mob à 50)1st Fousquare Swarm in Morocco (and probably North Africa). Play the video
  15. 15. SOCIAL MEDIA DAY
  16. 16. SOCIAL MEDIA DAY
  17. 17. Instameet Casablanca
  18. 18. • Free and low costsSocial Media BenefitsHuge benefits from communicationsmy social media plateformsadventure ! • Connections and NetworkingSocial Media DrawbacksHyperconnectivity ! • User generated content • User generated events • Job and entrepreunership opportunities
  19. 19. Social Media Landscape
  20. 20. Social Media Strategy The 5 keys to success !
  21. 21. Key 1: Choose only a few platformsProbably only a Facebook pageand a Youtube channel areenough to make your first step !
  22. 22. Key 2: Have SMART ObjectivesYour objectives should be :Specific, Measurable, Atteignable,Relevent and Timely !
  23. 23. Key 3: It’s better to have 100 ambassadors (Community) than 1.000.000 likersHuge communities are not the best.Think engagement and commitmentrather than number and competition !
  24. 24. Key 4: Manage your Community (CM*)> If you don’t manage your community, yourcommunity will manage you !> More listening than speaking> More conversation than acknowledgement * CM : Community Management
  25. 25. Key 5: Be patient (Long term vision)> Don’t be in a hurry, yourcommunity is waiting you !> Prepare, curate and spread a goodcontent.
  26. 26. My Story with Social Media Thank you Yasser Monkachi November/13-14 2012

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