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The Social Web               +              You@paulmaiero           January 25th, 2011
The Boring Stuff• Social Media Marketing Trends• You Inc. - Why Your Brand Matters• Using Your Online Brand to Learn
@paulmaiero•   Professionally – Hated the banking    industry, so I now work on startups,    mostly in technology.•   Pers...
Social MediaMarketing Trends
THE CUSTOMERBRAND EXPERIENCE
The Audience  Matters
Cheater
Cheater   Steroid User
Cheater   Steroid User           Public Accepts
Cheater           Steroid UserPublic Doesn’t Accept    Public Accepts
The Audience Matters• I enjoy sports.• I like to read.• I like to read sports......you have to wonder if the altered depth...
@paulmaiero   January 25th, 2011
Social Media Is For Real
Carnival’s Facebook     Campaign@paulmaiero            January 25th, 2011
Location, Location, Location
A Focus On ROI
•   ROI = Return On Investment•   It’s the amount of money gained or lost on an    investment, relative to the amount of m...
You Inc.      Why Your Brand Matters and What You Should Do About It@paulmaiero                               Tuesday, Jan...
Why Brands MatterThey all care about their brand. Shouldn’t you care about yours?         @paulmaiero                     ...
HR’s Increasing Use of The           Web •   64% of HR managers think it’s     appropriate to look at online profiles of   ...
•   Google matters….it’s THE starting point!•   Have you ever Googled yourself?•   Are you satisfied with what results came...
…….but It’s Not Only HR Looking You Up•   Increasingly the people we interact    with in real life are turning to the web ...
YOU@paulmaiero         January 25th, 2011
A ‘You Inc.’ Case Study:    Marco Pacifico @paulmaiero          January 25th, 2011
A ‘You Inc.’ Case Study:        Marco Pacifico•   Moved to Vancouver from Toronto    •    No Network, No Job, Nothing!•   E...
“All I Want To Do Is Create Awesome Things.”    •   Began to build a presence online    •   Blogging, blogging, blogging  ...
“All I Want To Do Is Create Awesome Things.”   •   Marco’s Key Takeaways       •   Nail down what you are about       •   ...
Building ‘You Inc.’@paulmaiero           January 25th, 2011
Building ‘You Inc.’1.   A resume is a resume2.   A presence online is the only way to get a     job, period.3.   Online yo...
How to Build ‘You Inc.’           Online•   If you want people to take you    seriously…..            It’s time to get pro...
How to Build ‘You Inc.’         Online       Social media can be professionalGreat opportunity to showcase your skill set ...
Building ‘You Inc.’ Is@paulmaiero              January 25th, 2011
How to Build ‘You Inc.’                 Online1.       Own your domain!     •     Would you really want Mike Smith owning ...
How to Build Your Brand        Online3.    Pull all your social profiles into your      aggregated site4.    Contribute con...
Why ‘You Inc.’ MattersTime and Effort Now, will reap dividends                  later  Do you care enough about yourself? ...
Building a Transferrable Social        Media Skill Set
Use Your Online Brand To Learn  • Measuring, tracking, engagement  • Email Marketing  • SEO, CRM  • A/B Testing  • Click T...
Thank You!                  @paulmaiero              paul.maiero@gmail.com@paulmaiero                           January 25...
Credits•   Facebook/Carnival: http://www.dotweekly.com/wp-content/uploads/facebook-carnival.jpg•   BaseballMapLogo: http:/...
The Social Web + You: Building Your Personal Brand
The Social Web + You: Building Your Personal Brand
The Social Web + You: Building Your Personal Brand
The Social Web + You: Building Your Personal Brand
The Social Web + You: Building Your Personal Brand
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The Social Web + You: Building Your Personal Brand

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A lecture I gave to University students on social media trends and the importance of building your personal brand online.

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The Social Web + You: Building Your Personal Brand

  1. 1. The Social Web + You@paulmaiero January 25th, 2011
  2. 2. The Boring Stuff• Social Media Marketing Trends• You Inc. - Why Your Brand Matters• Using Your Online Brand to Learn
  3. 3. @paulmaiero• Professionally – Hated the banking industry, so I now work on startups, mostly in technology.• Personally – I enjoy traveling, cooking, culture, design, and sports.• Futurist, love connecting with people, any social events, and of course the social web. @paulmaiero January 25th, 2011
  4. 4. Social MediaMarketing Trends
  5. 5. THE CUSTOMERBRAND EXPERIENCE
  6. 6. The Audience Matters
  7. 7. Cheater
  8. 8. Cheater Steroid User
  9. 9. Cheater Steroid User Public Accepts
  10. 10. Cheater Steroid UserPublic Doesn’t Accept Public Accepts
  11. 11. The Audience Matters• I enjoy sports.• I like to read.• I like to read sports......you have to wonder if the altered depth perception, rain, lousyice and amended schedule played a part.-Damien Cox, Toronto Star @paulmaiero January 25th, 2011
  12. 12. @paulmaiero January 25th, 2011
  13. 13. Social Media Is For Real
  14. 14. Carnival’s Facebook Campaign@paulmaiero January 25th, 2011
  15. 15. Location, Location, Location
  16. 16. A Focus On ROI
  17. 17. • ROI = Return On Investment• It’s the amount of money gained or lost on an investment, relative to the amount of money invested.
  18. 18. You Inc. Why Your Brand Matters and What You Should Do About It@paulmaiero Tuesday, January 25th, 2011
  19. 19. Why Brands MatterThey all care about their brand. Shouldn’t you care about yours? @paulmaiero January 25th, 2011
  20. 20. HR’s Increasing Use of The Web • 64% of HR managers think it’s appropriate to look at online profiles of candidates. • 41% of people have been rejected as a result. @paulmaiero January 25th, 2011
  21. 21. • Google matters….it’s THE starting point!• Have you ever Googled yourself?• Are you satisfied with what results came up? @paulmaiero January 25th, 2011
  22. 22. …….but It’s Not Only HR Looking You Up• Increasingly the people we interact with in real life are turning to the web to learn more about us.• It’s all about preparation & research • Before meetings to gain insights • After they meet you at a conference/networking event • Common friends • Just for the hell of it! @paulmaiero January 25th, 2011
  23. 23. YOU@paulmaiero January 25th, 2011
  24. 24. A ‘You Inc.’ Case Study: Marco Pacifico @paulmaiero January 25th, 2011
  25. 25. A ‘You Inc.’ Case Study: Marco Pacifico• Moved to Vancouver from Toronto • No Network, No Job, Nothing!• Educated as an engineer, looking to work in the ‘new digital’ world as a strategist• ‘Traditional’ job applications got him nothing. @paulmaiero January 25th, 2011
  26. 26. “All I Want To Do Is Create Awesome Things.” • Began to build a presence online • Blogging, blogging, blogging • Targeted employers wanted to know Marco’s skill set • Connected with ‘influencers’. • During the interview, no discussion about his resume. NONE! • Online portfolio dominated the discussion. @paulmaiero January 25th, 2011
  27. 27. “All I Want To Do Is Create Awesome Things.” • Marco’s Key Takeaways • Nail down what you are about • What would you write or capture on a regular basis • The more targeted the better • It’s about learning, ‘you can read something but when you write about it, it shows you really know it.’ @paulmaiero January 25th, 2011
  28. 28. Building ‘You Inc.’@paulmaiero January 25th, 2011
  29. 29. Building ‘You Inc.’1. A resume is a resume2. A presence online is the only way to get a job, period.3. Online you get depth and breadth. A ‘deep dive’ into what you really are about.4. Networking online is also important • Who you follow, who follows you. Who you write about, who writes about you. @paulmaiero January 25th, 2011
  30. 30. How to Build ‘You Inc.’ Online• If you want people to take you seriously….. It’s time to get professional!! @paulmaiero January 25th, 2011
  31. 31. How to Build ‘You Inc.’ Online Social media can be professionalGreat opportunity to showcase your skill set Video Communications Writing Portfolio Photo Journalist @paulmaiero January 25th, 2011
  32. 32. Building ‘You Inc.’ Is@paulmaiero January 25th, 2011
  33. 33. How to Build ‘You Inc.’ Online1. Own your domain! • Would you really want Mike Smith owning your .com??? • This includes any social media domains2. Build the ‘You Inc.’ Online Hub • Several services allow you to aggregate your social profiles into one place www.flavors.me @paulmaiero January 25th, 2011
  34. 34. How to Build Your Brand Online3. Pull all your social profiles into your aggregated site4. Contribute content you care about • Your videos, your stories, your take on how professional communications is changing. The forces impacting that change, the players, how firms are dealing with it….. 5. Keep it fresh and updated. @paulmaiero January 25th, 2011
  35. 35. Why ‘You Inc.’ MattersTime and Effort Now, will reap dividends later Do you care enough about yourself? BE DIFFERENT! @paulmaiero January 25th, 2011
  36. 36. Building a Transferrable Social Media Skill Set
  37. 37. Use Your Online Brand To Learn • Measuring, tracking, engagement • Email Marketing • SEO, CRM • A/B Testing • Click Through Rates • Learn Web Analytic Engines (Google Analytics) • Develop your online advertising knowledge • Facebook Ads, Google AdWords, Twitter, Facebook Fan Page Insights @paulmaiero January 25th, 2011
  38. 38. Thank You! @paulmaiero paul.maiero@gmail.com@paulmaiero January 25th, 2011
  39. 39. Credits• Facebook/Carnival: http://www.dotweekly.com/wp-content/uploads/facebook-carnival.jpg• BaseballMapLogo: http://strangemaps.files.wordpress.com/2007/08/835641802_ef422b12cf_b1.jpg• ROI Wordmap: http://farm4.static.flickr.com/3602/3290848259_4defd0a46c.jpg• Rome: http://ranger.uta.edu/~gdas/websitepages/photos_personal/rome_coliseum.JPG @paulmaiero January 25th, 2011

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