2. How many of you have a website?
How many of you are on social media?
How many of you are using social media for
your business?
3. Social media refers to the means
of interactions among people in
which they create, share, and
exchange information and ideas
in virtual communities and
networks
4. Home Page
About
Services
Pricing*
Images*
Testimonials
Blog
Contact
Email List
6. Technology moving at a rapid pace and
everywhere you turn, a form of social media
or online marketing is being is being
incorporated into everyday life.
New generation of using the internet to find
services.
Professional credibility.
Branding & reputation management.
7. Access to more information and real-time
information
Distribution and sharing
Consumers are in control
Social proof
8. Reach different audiences at once
Provide Customer Service
Get your message out quicker than traditional
marketing
Ability to be the authority in your field of
expertise
Engagement and Interaction
Integration with other channels.
9. Free platforms
Easy to Use
Provides credibility
Customer engagement
and interaction
Access to current,
unfiltered information
Cost effective
10. Privacy concerns
Amplification of negative comments
Reputation Management and Credibility
Time Consuming
13. Started in 2003, went public in 2011
Largest online professional network – over
200 million members
Originally designed to help professionals
connect and map their personal networks
Continuously growing and imperative for
business owners to get active on LinkedIn
14. Professional credibility
Get found in search
Helps you leverage your network
Control your online reputation
Saves time
15. Profile Optimization (Foundation)
Connections (necessary for LinkedIn to work
for you)
Strategy & Tactics
16. LinkedIn helps you build 100% complete
profile.
Professional photo.
Location.
Industry.
Summary – with keywords.
Experience - with descriptions & keywords.
Skills – minimum of 5.
Connections – minimum of 50.
17. Here is what else you should add:
Headline – using keywords.
Recommendations.
Education.
Websites.
Twitter handle.
What people should contact you for.
18.
19. Bring your offline network online.
Need 100-200 connections.
Power of the network – introductions.
Determine criteria for whose invites to accept.
Quality vs. Quantity approaches
20.
21. You can join up to 50 Groups.
Join your industry groups & prospect groups.
Groups expand your available connections.
Select a few groups to participate in.
Start your own Group
22. Serves as a directory.
Each member updates their own information.
You can see who else is in the Gatekeepers.
We can moderate comments.
Provides a discussion forum.
Adding 2 new members every second. Original intent was to help professionals map their personal networks and serve as source of business intelligence.Professional network. Users have a business mindset.
Do this first. Everything begins with your profile. LinkedIn’s criteria for a complete profile are not enough to get the most from it. Use keywords and industry terms. You control how you appear in Google search results. (show)
Headline – describe value you provide in headline. Use keywords and industry terms.Profiles with Recommendations are three times more likely to be contacted than those without. Website customization – show.
HeaderEdit contact infoPublic profile
Connect with people who know you - colleagues, classmates, friends, family, people you do business with, fellow organization members, etc. Power in asking your sphere of influence for introductions to those you want to meet.
