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Small Business Social Media Marketing Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusine...
The Big Picture
 
LinkedIn 101 <ul><li>What is LinkedIn? </li></ul><ul><li>Create a Profile </li></ul><ul><li>Create a Company Page </li></u...
What is LinkedIn? <ul><ul><li>LinkedIn is a business-oriented social networking site. Founded in Dec 2002 and launched in ...
How Does it Work? <ul><li>The purpose of the site is to allow users to maintain a list of contact details of people they k...
How do I Use my Connections? <ul><li>Your network of first-degree, second-degree and third-degree connections can be used ...
How Does it Help My Business? <ul><ul><li>“ Gated-access approach&quot; </li></ul></ul><ul><ul><li>Company Research </li><...
<ul><li>Let’s create a LinkedIn Profile </li></ul>
<ul><li>Let’s create a LinkedIn Company Page </li></ul>
NOW WHAT DO I DO? <ul><li>Get Involved in Groups </li></ul><ul><ul><li>Answer questions that match your expertise </li></u...
HOMEWORK <ul><li>Build out the Summary, Specialties, Experience, Education & Additional Information sections </li></ul><ul...
HOMEWORK <ul><li>Send out 10 requests for recommendations </li></ul><ul><li>Join 10 local, national and international Grou...
QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness
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LinkedIn presentation

  1. 1. Small Business Social Media Marketing Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness LinkedIn
  2. 2. The Big Picture
  3. 4. LinkedIn 101 <ul><li>What is LinkedIn? </li></ul><ul><li>Create a Profile </li></ul><ul><li>Create a Company Page </li></ul><ul><li>How to Engage </li></ul><ul><li>Homework </li></ul>
  4. 5. What is LinkedIn? <ul><ul><li>LinkedIn is a business-oriented social networking site. Founded in Dec 2002 and launched in May 2003, it is mainly used for professional networking. As of 15 June 2010, LinkedIn had more than 67 mil registered users, spanning more than 200 countries. </li></ul></ul><ul><ul><li>www.wikipedia.org </li></ul></ul>
  5. 6. How Does it Work? <ul><li>The purpose of the site is to allow users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections . Users can invite anyone (whether a site user or not) to become a connection. </li></ul><ul><ul><li>www.wikipedia.org </li></ul></ul>
  6. 7. How do I Use my Connections? <ul><li>Your network of first-degree, second-degree and third-degree connections can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact. </li></ul><ul><li>It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. </li></ul><ul><li>Employers can list jobs and search for potential candidates. </li></ul><ul><li>Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. </li></ul><ul><li>Users can save jobs for which they would like to apply. </li></ul><ul><ul><li>www.wikipedia.org </li></ul></ul>
  7. 8. How Does it Help My Business? <ul><ul><li>“ Gated-access approach&quot; </li></ul></ul><ul><ul><li>Company Research </li></ul></ul><ul><ul><li>LinkedIn Answers </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>LinkedIn DirectAds </li></ul></ul><ul><ul><li>“ Applications platform&quot; </li></ul></ul>
  8. 9. <ul><li>Let’s create a LinkedIn Profile </li></ul>
  9. 10. <ul><li>Let’s create a LinkedIn Company Page </li></ul>
  10. 11. NOW WHAT DO I DO? <ul><li>Get Involved in Groups </li></ul><ul><ul><li>Answer questions that match your expertise </li></ul></ul><ul><ul><li>Post questions for discussion </li></ul></ul><ul><li>Ask and Answer Questions </li></ul><ul><ul><li>Answer 2-4 more questions than you ask </li></ul></ul><ul><ul><li>Answer questions that match your expertise </li></ul></ul><ul><li>Connect with Prospects via Search Feature </li></ul><ul><li>Update your status </li></ul><ul><li>Logging in 1-2 times/week is usually enough: < 1hour/week </li></ul>
  11. 12. HOMEWORK <ul><li>Build out the Summary, Specialties, Experience, Education & Additional Information sections </li></ul><ul><li>Add Connections – Everyone you know </li></ul><ul><li>Add your “vanity URL” to your business card, website, e-signature, Facebook & Twitter profiles </li></ul>
  12. 13. HOMEWORK <ul><li>Send out 10 requests for recommendations </li></ul><ul><li>Join 10 local, national and international Groups </li></ul><ul><ul><li>CarpeDM (Seize Des Moines!) </li></ul></ul><ul><ul><li>Des Moines, Iowa Network Group </li></ul></ul><ul><ul><li>LinkedIowa </li></ul></ul><ul><ul><li>YPIowa </li></ul></ul>
  13. 14. QUESTIONS? Suzanne Hull Contemporary Business Solutions [email_address] Twitter: @contempbusiness

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