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Presentation To Avvo Conference 011910 Re Linkedin


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My presentation to the Avvocating Legal Conference:

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Presentation To Avvo Conference 011910 Re Linkedin

  1. 1. Avvocating Conference January 21, 2010 Professional connectedness and why it matters now more than ever Doug Mandell
  2. 2. Agenda <ul><li>LinkedIn Overview </li></ul><ul><li>How Professionals are using LinkedIn & Your Brand Management Strategy </li></ul>
  3. 3. LinkedIn Overview <ul><li>LinkedIn is the world’s most powerful professional network </li></ul><ul><li>Built upon trusted professional relationships & connections </li></ul><ul><li>Business-focused </li></ul><ul><li>Provides access to people, information & opportunities </li></ul><ul><li>Unique user benefits from multiple degrees of separation </li></ul><ul><li>People on LinkedIn create, connect, collaborate </li></ul>
  4. 4. The world’s largest professional network <ul><li>A Growing Audience: </li></ul><ul><li>52M members </li></ul><ul><li>1M new members every 12 days </li></ul><ul><li>Members across 200 countries </li></ul><ul><li>Sites in 4 languages </li></ul><ul><li>Deeply Engaged: </li></ul><ul><li>100M people searches each month </li></ul><ul><li>3M members join a Group each month </li></ul><ul><li>1M status updates each week </li></ul>Internal Nov. 09
  5. 5. LinkedIn Network Statistics <ul><li>Network Membership & Reach </li></ul><ul><li>Over 56 million professionals* </li></ul><ul><ul><li>~2 million members join per month </li></ul></ul><ul><ul><li>Roughly 1 new sign-up per second, 24 x 7 </li></ul></ul><ul><li>200 countries </li></ul><ul><li>English, Spanish, French and now German </li></ul><ul><li>150 industries </li></ul><ul><li>Members from all five hundred of the Fortune 500 </li></ul>*As of January, 2009
  6. 6. The LinkedIn Audience: The New Influencers <ul><li>A Younger, More Influential, Career & Education Focused And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @Plan data Dec 2008 Property Avg Age % College Grad Average HHI % Business Decision Makers % Read Business Magazines Last Month LinkedIn 41 81% $107,965 48% 29% 48 64% $93,730 35% 48% 49 71% $101,574 39% 43% 47 68% $95,781 42% 53%
  7. 7. Who is on LinkedIn? Source: Research Firm Anderson Analytics, Oct. 2008
  8. 8. Professional Activity on LinkedIn <ul><li>Over 1M Professionals visit the LinkedIn HomePage every day, consuming close to 4M pageviews </li></ul><ul><li>Average LinkedIn Member searches 16x/week </li></ul><ul><li>20% of Weekly Users visit LinkedIn 3x/week </li></ul><ul><li>Over 50% of Network Updates come from discussions </li></ul><ul><ul><li>45M discussions on LinkedIn per week </li></ul></ul><ul><ul><li>4k questions asked within LinkedIn Answers </li></ul></ul><ul><ul><li>15k questions answered within LinkedIn Answers </li></ul></ul>Source: LinkedIn data Jan 2009
  9. 9. How is LinkedIn being used by professional people today?
  10. 10. Connect & Communicate 1:1 Seek information to stay informed Manage professional identity Research Help each other Create & publish Look for opportunities / generate business Collaborate The New World of Work How people increasingly rely on their networks on the web as a primary resource to manage their personal brands, tap insights, make purchase decisions, solve problems. Jobs Company Pages InMail Groups Huddle Answers Give Recommendations Introductions Polls Answers People Search Manage Profile Request Recommendations Status messages Amazon Reading List Modify Profile Google Presentation Network updates News Company group PIC’s Inbox Connections Address Book Notes on Profile Forward Profiles InMail 1:1 messages TripIt
  11. 11. How Professionals Are Using LinkedIn <ul><li>Inbox </li></ul><ul><li>Updates on projects, activities, opinions & opportunities from a trusted network </li></ul><ul><li>Travel dashboard </li></ul><ul><li>Live projects and status </li></ul><ul><li>Files to review and approve </li></ul><ul><li>Industry news & developments and what to read </li></ul><ul><li>Key company projects </li></ul>
  12. 12. Establishing Online Professional Identity <ul><ul><li>Accurate detailed profile scores very highly in major search engines </li></ul></ul><ul><ul><ul><li>Competitive edge against 80% of white collar workers currently without LinkedIn profiles </li></ul></ul></ul><ul><ul><li>Profile summarizes professional accomplishments </li></ul></ul><ul><ul><li>Includes full career history, education, associations, certifications, industry geography, passions and skills </li></ul></ul><ul><ul><li>Includes recommendations from colleagues, employers, or clients </li></ul></ul><ul><ul><li>Now includes highly flexible additional content – presentations, case studies, reports, reading lists </li></ul></ul>
  13. 13. Connecting, Reconnecting, Introducing, Recommending <ul><ul><li>Connecting to a trusted contact means access to hundreds more, per contact </li></ul></ul><ul><ul><li>Gives users a ‘pulse’ on what is happening in their professional ecosystem </li></ul></ul><ul><ul><li>Creates an outlet for professional self expression and a trigger for discussion and opportunity </li></ul></ul><ul><ul><li>Empowers users to do ‘small goods’ for others </li></ul></ul><ul><ul><li>Gives people a competitive edge against: </li></ul></ul><ul><ul><ul><li>More candidates for fewer jobs </li></ul></ul></ul><ul><ul><ul><li>More businesses for fewer suppliers </li></ul></ul></ul>
  14. 14. Exchanging Information – Collaboration Apps <ul><ul><li>Private workspaces </li></ul></ul><ul><ul><li>Editing / collaboration tools </li></ul></ul><ul><ul><li>Sign off / work flow tools </li></ul></ul><ul><ul><li>Collaboration infrastructure previously only for big companies </li></ul></ul><ul><ul><li>Free to cost conscious individuals and companies </li></ul></ul>
  15. 15. Exchanging Information – Travel Apps <ul><ul><li>Intelligence on who’s traveling where, who’s close to you </li></ul></ul><ul><ul><li>Maximizing downtime resulting from travel </li></ul></ul><ul><ul><li>Uncovering opportunities </li></ul></ul>
  16. 16. Exchanging Knowledge – Q&A <ul><ul><li>Asking questions of specific people or extended network </li></ul></ul><ul><ul><li>Recommending other experts to help solve a problem </li></ul></ul><ul><ul><li>Answering questions builds up reputation but regularly results in major business transactions </li></ul></ul><ul><ul><li>Massively efficient time/cost saver and revenue generator </li></ul></ul>
  17. 17. Exchanging Knowledge – Groups <ul><ul><li>Inexpensive means of high level market research, locating experts, partners, suppliers </li></ul></ul><ul><ul><li>Efficient way to test and qualify ideas, understand trends, look for best practices </li></ul></ul><ul><ul><li>A way to credibly expand a business network / inexpensively uncover opportunities </li></ul></ul><ul><ul><li>1000 groups are created every day with 100,000 users joining at least one group every day </li></ul></ul>
  18. 18. Exchanging Knowledge – Polls <ul><ul><li>Extremely popular tool for: </li></ul></ul><ul><ul><ul><li>Professional self expression </li></ul></ul></ul><ul><ul><ul><li>Gleaning insights as a responder or asker </li></ul></ul></ul><ul><ul><li>Polling your own network is free – can give statistically significant results and at least good data for better decisions with fewer resources & less time </li></ul></ul><ul><ul><li>Polling extended network is a cost effective way to secure solid data & additional insights </li></ul></ul>
  19. 19. Exchanging Opportunities - Post and Search for Jobs <ul><ul><li>Easy search for jobs on LinkedIn and across the web </li></ul></ul><ul><ul><li>Jobs are targeted to users based on profile information, and appear on the home page </li></ul></ul><ul><ul><li>Employers quickly fill positions by posting jobs to the LinkedIn Network </li></ul></ul><ul><ul><li>Users help their connections by forwarding jobs </li></ul></ul><ul><ul><li>Very cost efficient way to hire, or find and get a job </li></ul></ul>
  20. 20. Exchanging Opportunities – Jobs and Business Development <ul><ul><li>Researching > 160,000 companies </li></ul></ul><ul><ul><li>Grads analyzing career path opportunities </li></ul></ul><ul><ul><li>Job seekers and business developers leveraging inside connections or intros </li></ul></ul><ul><ul><li>Gleaning cost and time efficiencies and a competitive edge against candidates, competitors </li></ul></ul>
  21. 21. Professional Mode Matters to Consumers and Advertisers – the 4 R’s <ul><ul><li>Reputation – everything ties back to the profile </li></ul></ul><ul><ul><li>Respect – highly constructive environment </li></ul></ul><ul><ul><li>Reciprocity – users enjoy lively exchange and actively build up karma </li></ul></ul><ul><ul><li>Return – the more people contribute, the greater the return </li></ul></ul>
  22. 22. Appendix slides
  23. 23. Resources for Professionals