SlideShare a Scribd company logo
1 of 14
CLINICAL FORUMS AS
MEANS OF MARKETING
A SERVICE
Dr Khalid Mansour
Plas Coch Independent Hospital
2012
NEW DIMENSIONS
Sir Tim
Berners-Lee
The Arab Spring PC
EVERYONE
COMMUNICATION SUPERHERO
Digital age = normal life
 No business can survive
without using modern
means of communication
 Not a luxury but a way of
existing
 Only way to reach your
potential
 Communication based
market is bigger than old
traditional market.
 Way beyond traditional
advertising
 Cheaper, less censorship
and less bureaucracy.
No Limits
 Creativity
 Ambitions
 Commitment
 Strategic thinking
 Patience
ONLINE COMMUNITY
AVATARS
ONLINE COMMUNITY
TYPES OF INTERNET COMMUNITIES:
(WEBDESIGN.ABOUT.COM)
Content: articles, information, blogs,
news: topic or interest communication.
Forums, newsgroups, email: delayed
communications.
Chat and instant messaging:
immediate communication.
Managed by staff:
User Created:
ONLINE COMMUNITY PARTICIPATION
( LAVE AND WENGER, 20011)
 Peripheral (Lurker) – Does not add to the community .
Inbound (Novice) –Starts to provide
content.
Insider (Regular) – Consistently adds
to the community discussion and
content..
Boundary (Leader) – a
veteran participant.
 Outbound (Elder) – Leaves the community for a variety of reasons.
GOOD USE OF FORUMS:
(WEBDESIGN.ABOUT.COM)
 Belonging to site: repeat visits, more interest in the
site.
 Richer and more varied content: more people joining
in with their opinions and feelings.
 Instantaneous feedback with community: how your
product is working in the real world, better respond to
your customers' needs.
 Listen to the users advice: on the pulse of what the
members need.
 Stick with it for a while: Even if you decide that it is not
working out, give your members a chance to adjust to
the idea, don't change your system more than once a
year.
 Develop relationships with your members: e.g.
attending conferences.
WHY JOIN PROFESSIONAL FORUMS
• INDUSTRY RECOGNITION
• BUSINESS TO BUSINESS
OPPORTUNITIES
• RECRUITMENT
• QUESTIONS AND ANSWERS
• HIGH GOOGLE SEARCH
RANKING
Forbes (2012): "Linked-In is, far and away, the most
advantageous social networking tool available to
job seekers and business professionals today,".
PROFESSIONAL WEBSITES E.G. LINKED-IN:
 There are over a 100 million members.
 Keeping in contact with already present
customers
 Building new business network online
 Obtaining answers to difficult business
questions
 Winning new businesses by answering
questions
 Networking with industry peers
 Keeping a watch on competition
 Obtain online recommendations from satisfied
customers.
 Use to find experts/vendors for recruitment.
 Find out groups that customers are
associating with.
 Use it a professional research tool for
business.
LINKED-IN ADVICE ABOUT IMPROVING
BUSINESS:
 Create a complete profile
 Build a strong network of
contacts
 Promote your profile
 Stay engaged in LinkedIn
 Invest in creating culture
and internet staff to
participate
 Support by other means
e.g. own website,
conferences, etc.
A FEW BASIC RULES OF ETIQUETTE:
(FORBES, 2012)
1. Generic Requests are for Suckers
2. When You Ask for a Recommendation, Be
Specific (and Know the Person)
3. Avoid the Default Text Like the Plague
4. Stop Tying Your Tweets to Your LinkedIn
Feed
5. Review Spelling and Grammar Like Your
Life Depended on It
Do not be artificial,
superficial or
mechanical
THINGS FORUMS CAN NOT DO FOR BUSINESS
 Can not allow simple advertising
 Can not stop the critics
 Can not hide away poor
standards
 Can not be a substitute for quality
 Can not create real satisfaction
 Can not substitute for one to one
contact
If you raise your profile you need to
raise your standards with it.
PROBLEMS WITH CLINICAL FORUMS AS A
MEAN TO PROMOTE BUSINESS
 Expensive investment
 Long-term investment
 Not as popular as
advertisement
 Risk been graded as
inferior to others if not done
well.
 Trolls

More Related Content

What's hot

Professional branding & networking on linked in
Professional branding & networking on linked inProfessional branding & networking on linked in
Professional branding & networking on linked in
Jeff Kotuby
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginners
Matthew Mobbs
 
Linkedin Overview Staff
Linkedin Overview   StaffLinkedin Overview   Staff
Linkedin Overview Staff
Hyun Woo
 
Leveraging Social Networks For Job Search Fair 2010
Leveraging Social Networks For Job Search Fair 2010Leveraging Social Networks For Job Search Fair 2010
Leveraging Social Networks For Job Search Fair 2010
Rdonnovan
 
LinkedIn Guide for Parliamentary Candidates
LinkedIn Guide for Parliamentary CandidatesLinkedIn Guide for Parliamentary Candidates
LinkedIn Guide for Parliamentary Candidates
LansonsPA
 
Human Resources Presentation Final 10.09
Human Resources Presentation Final 10.09Human Resources Presentation Final 10.09
Human Resources Presentation Final 10.09
Sonja Plummer Morgan
 
AGC Handout Linked In To Linked Together
AGC Handout Linked In To Linked TogetherAGC Handout Linked In To Linked Together
AGC Handout Linked In To Linked Together
Brayman Construction
 

What's hot (20)

Social Media: Perspectives from the Trenches
Social Media: Perspectives from the TrenchesSocial Media: Perspectives from the Trenches
Social Media: Perspectives from the Trenches
 
Social Media Employment Presentation
Social Media Employment PresentationSocial Media Employment Presentation
Social Media Employment Presentation
 
Nottingham Property Face 2 Face
Nottingham Property Face 2 FaceNottingham Property Face 2 Face
Nottingham Property Face 2 Face
 
Professional branding & networking on linked in
Professional branding & networking on linked inProfessional branding & networking on linked in
Professional branding & networking on linked in
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginners
 
Linkedin Overview Staff
Linkedin Overview   StaffLinkedin Overview   Staff
Linkedin Overview Staff
 
Leveraging Social Networks For Job Search Fair 2010
Leveraging Social Networks For Job Search Fair 2010Leveraging Social Networks For Job Search Fair 2010
Leveraging Social Networks For Job Search Fair 2010
 
Bloomington Workforce Center
Bloomington Workforce CenterBloomington Workforce Center
Bloomington Workforce Center
 
LinkedIn Guide for Parliamentary Candidates
LinkedIn Guide for Parliamentary CandidatesLinkedIn Guide for Parliamentary Candidates
LinkedIn Guide for Parliamentary Candidates
 
Human Resources Presentation Final 10.09
Human Resources Presentation Final 10.09Human Resources Presentation Final 10.09
Human Resources Presentation Final 10.09
 
AGC Handout Linked In To Linked Together
AGC Handout Linked In To Linked TogetherAGC Handout Linked In To Linked Together
AGC Handout Linked In To Linked Together
 
Westminster - job seeking jan2015
Westminster - job seeking jan2015Westminster - job seeking jan2015
Westminster - job seeking jan2015
 
Learn & Meet Like a Millennial - Do you have a Second Life?
Learn & Meet Like a Millennial - Do you have a Second Life?Learn & Meet Like a Millennial - Do you have a Second Life?
Learn & Meet Like a Millennial - Do you have a Second Life?
 
Reaching Investors Through Social Media
Reaching Investors Through Social MediaReaching Investors Through Social Media
Reaching Investors Through Social Media
 
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...
 
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking OnlineLinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
 
Communication Strategies for a Virtual Age Peer Graded Assignment - LINKEDIN
Communication Strategies for a Virtual Age Peer Graded Assignment - LINKEDINCommunication Strategies for a Virtual Age Peer Graded Assignment - LINKEDIN
Communication Strategies for a Virtual Age Peer Graded Assignment - LINKEDIN
 
Eu presentation 25 january 2013
Eu presentation 25 january 2013Eu presentation 25 january 2013
Eu presentation 25 january 2013
 
How to Use LinkedIn for Business
How to Use LinkedIn for BusinessHow to Use LinkedIn for Business
How to Use LinkedIn for Business
 
Social Media's Role in Business
Social Media's Role in Business Social Media's Role in Business
Social Media's Role in Business
 

Viewers also liked

Sorting a document made by jenifer
Sorting a document made by jeniferSorting a document made by jenifer
Sorting a document made by jenifer
jenifer3210
 

Viewers also liked (13)

PROYECTO TECNOLOGICO
PROYECTO TECNOLOGICOPROYECTO TECNOLOGICO
PROYECTO TECNOLOGICO
 
Business Plan - Amil Sabanadzovic
Business Plan - Amil SabanadzovicBusiness Plan - Amil Sabanadzovic
Business Plan - Amil Sabanadzovic
 
Análisis roberto
Análisis robertoAnálisis roberto
Análisis roberto
 
Servicios de internet
Servicios de internetServicios de internet
Servicios de internet
 
Carlos
Carlos Carlos
Carlos
 
Sorting a document made by jenifer
Sorting a document made by jeniferSorting a document made by jenifer
Sorting a document made by jenifer
 
Periodismo de la federacion
Periodismo de la federacionPeriodismo de la federacion
Periodismo de la federacion
 
Jan Šeffer. Sites of Community Interest / Special Areas of Conservation
Jan Šeffer. Sites of Community Interest / Special Areas of ConservationJan Šeffer. Sites of Community Interest / Special Areas of Conservation
Jan Šeffer. Sites of Community Interest / Special Areas of Conservation
 
Journal Club
Journal ClubJournal Club
Journal Club
 
Limbic system
Limbic systemLimbic system
Limbic system
 
2016 Utzon Lecture series: Colliding Worlds- Health, Well-being, Design and B...
2016 Utzon Lecture series: Colliding Worlds- Health, Well-being, Design and B...2016 Utzon Lecture series: Colliding Worlds- Health, Well-being, Design and B...
2016 Utzon Lecture series: Colliding Worlds- Health, Well-being, Design and B...
 
Understanding Autism and Positive Behaviour Support (focus on Tuberous Sclero...
Understanding Autism and Positive Behaviour Support (focus on Tuberous Sclero...Understanding Autism and Positive Behaviour Support (focus on Tuberous Sclero...
Understanding Autism and Positive Behaviour Support (focus on Tuberous Sclero...
 
Occupational stress
Occupational stressOccupational stress
Occupational stress
 

Similar to Clinical forums as means of marketing a service

Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2
Stan Robinson, Jr.
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
WobbeMassage
 
SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2
Joseph Simmons
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
Victorian Small Business Festival 2012 - Social media presentation - Carolyn...
Victorian Small Business Festival 2012 -  Social media presentation - Carolyn...Victorian Small Business Festival 2012 -  Social media presentation - Carolyn...
Victorian Small Business Festival 2012 - Social media presentation - Carolyn...
BusinessVictoria
 
Social Networking For Event Marketing Professionals
Social Networking For Event Marketing ProfessionalsSocial Networking For Event Marketing Professionals
Social Networking For Event Marketing Professionals
braveheart430
 
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
Cielo
 

Similar to Clinical forums as means of marketing a service (20)

Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Ali Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social MediaAli Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social Media
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
 
The Benefits of Online social Networking
The Benefits of Online social NetworkingThe Benefits of Online social Networking
The Benefits of Online social Networking
 
SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Victorian Small Business Festival 2012 - Social media presentation - Carolyn...
Victorian Small Business Festival 2012 -  Social media presentation - Carolyn...Victorian Small Business Festival 2012 -  Social media presentation - Carolyn...
Victorian Small Business Festival 2012 - Social media presentation - Carolyn...
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work Place
 
The New World of Work - Interactive Day San Diego Keynote
The New World of Work - Interactive Day San Diego KeynoteThe New World of Work - Interactive Day San Diego Keynote
The New World of Work - Interactive Day San Diego Keynote
 
Social Networking For Event Marketing Professionals
Social Networking For Event Marketing ProfessionalsSocial Networking For Event Marketing Professionals
Social Networking For Event Marketing Professionals
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
Get Connected - Building a Social Media Roadmap
Get Connected - Building a Social Media RoadmapGet Connected - Building a Social Media Roadmap
Get Connected - Building a Social Media Roadmap
 
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
ADP MOTM 2009 - "Social Networking & Recruiting Passive Candidates"
 
Presentation To Avvo Conference 011910 Re Linkedin
Presentation To Avvo Conference 011910 Re LinkedinPresentation To Avvo Conference 011910 Re Linkedin
Presentation To Avvo Conference 011910 Re Linkedin
 
Are You Connected? - Get LinkedIn!
Are You Connected? - Get LinkedIn!Are You Connected? - Get LinkedIn!
Are You Connected? - Get LinkedIn!
 

More from khalid mansour

More from khalid mansour (19)

Fxs 43
Fxs 43Fxs 43
Fxs 43
 
Repetitive behaviour in autism: a neurobehavioural approach
Repetitive behaviour in autism: a neurobehavioural approach  Repetitive behaviour in autism: a neurobehavioural approach
Repetitive behaviour in autism: a neurobehavioural approach
 
Bi dimensional model of PD an attempt to foresee future of psychiatry 15
Bi dimensional model of PD an attempt to foresee future of  psychiatry  15Bi dimensional model of PD an attempt to foresee future of  psychiatry  15
Bi dimensional model of PD an attempt to foresee future of psychiatry 15
 
Autoimmune encephalitis 144
Autoimmune encephalitis 144Autoimmune encephalitis 144
Autoimmune encephalitis 144
 
Cerebellum 78
Cerebellum 78Cerebellum 78
Cerebellum 78
 
Autoimmune encephalitis and psychiatry
Autoimmune encephalitis and psychiatry Autoimmune encephalitis and psychiatry
Autoimmune encephalitis and psychiatry
 
Glutamate Hypothesis of Schizophrenia
Glutamate Hypothesis of SchizophreniaGlutamate Hypothesis of Schizophrenia
Glutamate Hypothesis of Schizophrenia
 
Understanding autism 444
Understanding autism 444Understanding autism 444
Understanding autism 444
 
Cerebellum 66
Cerebellum 66Cerebellum 66
Cerebellum 66
 
Assessment of dd new 7
Assessment of dd new 7Assessment of dd new 7
Assessment of dd new 7
 
Fragile X Syndrome
Fragile X SyndromeFragile X Syndrome
Fragile X Syndrome
 
autistic traits in individuals with normal intelligence
autistic traits in individuals with normal intelligenceautistic traits in individuals with normal intelligence
autistic traits in individuals with normal intelligence
 
Bahrain paper 3
Bahrain paper 3Bahrain paper 3
Bahrain paper 3
 
Triune theory 3333
Triune theory 3333Triune theory 3333
Triune theory 3333
 
Tripartite 12
Tripartite 12Tripartite 12
Tripartite 12
 
Glutamate 33
Glutamate 33Glutamate 33
Glutamate 33
 
Difference between mental disabilities and mental disorders 8
Difference between mental   disabilities and mental disorders 8Difference between mental   disabilities and mental disorders 8
Difference between mental disabilities and mental disorders 8
 
Fxs 35
Fxs 35Fxs 35
Fxs 35
 
Cerebellum 66
Cerebellum 66Cerebellum 66
Cerebellum 66
 

Recently uploaded

Integrated Mother and Neonate Childwood Illness Health Care
Integrated Mother and Neonate Childwood Illness  Health CareIntegrated Mother and Neonate Childwood Illness  Health Care
Integrated Mother and Neonate Childwood Illness Health Care
ASKatoch1
 
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptxASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
AnushriSrivastav
 
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptx
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptxUrinary Elimination BY ANUSHRI SRIVASTAVA.pptx
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptx
AnushriSrivastav
 
Benefits of Dentulu's Salivary Testing.pptx
Benefits of Dentulu's Salivary Testing.pptxBenefits of Dentulu's Salivary Testing.pptx
Benefits of Dentulu's Salivary Testing.pptx
Dentulu Inc
 

Recently uploaded (20)

Navigating Telehealth Innovations with PrudentRx
Navigating Telehealth Innovations with PrudentRxNavigating Telehealth Innovations with PrudentRx
Navigating Telehealth Innovations with PrudentRx
 
Improve Patient Care with Medical Record Abstraction
Improve Patient Care with Medical Record AbstractionImprove Patient Care with Medical Record Abstraction
Improve Patient Care with Medical Record Abstraction
 
Jaipur #ℂall #gIRLS Oyo Hotel 89O1183OO2 #ℂall #gIRL in Jaipur
Jaipur #ℂall #gIRLS Oyo Hotel 89O1183OO2 #ℂall #gIRL in Jaipur Jaipur #ℂall #gIRLS Oyo Hotel 89O1183OO2 #ℂall #gIRL in Jaipur
Jaipur #ℂall #gIRLS Oyo Hotel 89O1183OO2 #ℂall #gIRL in Jaipur
 
Nose-Nasal Cavity & Paranasal Sinuses BY Dr.Rabia Inam Gandapore.pptx
Nose-Nasal Cavity & Paranasal Sinuses BY Dr.Rabia Inam Gandapore.pptxNose-Nasal Cavity & Paranasal Sinuses BY Dr.Rabia Inam Gandapore.pptx
Nose-Nasal Cavity & Paranasal Sinuses BY Dr.Rabia Inam Gandapore.pptx
 
Integrated Mother and Neonate Childwood Illness Health Care
Integrated Mother and Neonate Childwood Illness  Health CareIntegrated Mother and Neonate Childwood Illness  Health Care
Integrated Mother and Neonate Childwood Illness Health Care
 
Notify ME 89O1183OO2 #cALL# #gIRLS# In Chhattisgarh By Chhattisgarh #ℂall #gI...
Notify ME 89O1183OO2 #cALL# #gIRLS# In Chhattisgarh By Chhattisgarh #ℂall #gI...Notify ME 89O1183OO2 #cALL# #gIRLS# In Chhattisgarh By Chhattisgarh #ℂall #gI...
Notify ME 89O1183OO2 #cALL# #gIRLS# In Chhattisgarh By Chhattisgarh #ℂall #gI...
 
The Pfizer testimony by Melissa Mac Atee
The Pfizer testimony by Melissa Mac AteeThe Pfizer testimony by Melissa Mac Atee
The Pfizer testimony by Melissa Mac Atee
 
Mental Health Startup Pitch Deck Presentation
Mental Health Startup Pitch Deck PresentationMental Health Startup Pitch Deck Presentation
Mental Health Startup Pitch Deck Presentation
 
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptxASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
ASSISTING WITH THE USE OF URINAL BY ANUSHRI SRIVASTAVA.pptx
 
Homeopathy Medicine for Diabetes_ Balancing Blood Sugar .pdf
Homeopathy Medicine for Diabetes_ Balancing Blood Sugar .pdfHomeopathy Medicine for Diabetes_ Balancing Blood Sugar .pdf
Homeopathy Medicine for Diabetes_ Balancing Blood Sugar .pdf
 
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptx
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptxUrinary Elimination BY ANUSHRI SRIVASTAVA.pptx
Urinary Elimination BY ANUSHRI SRIVASTAVA.pptx
 
Virtual Health Platforms_ Revolutionizing Patient Care.pdf
Virtual Health Platforms_ Revolutionizing Patient Care.pdfVirtual Health Platforms_ Revolutionizing Patient Care.pdf
Virtual Health Platforms_ Revolutionizing Patient Care.pdf
 
Occupational Therapy Management for Parkinson's Disease - Webinar 2024
Occupational Therapy Management for Parkinson's Disease - Webinar 2024Occupational Therapy Management for Parkinson's Disease - Webinar 2024
Occupational Therapy Management for Parkinson's Disease - Webinar 2024
 
CHAPTER- 1 SEMESTER - V NATIONAL HEALTH PROGRAMME RELATED TO CHILD.pdf
CHAPTER- 1 SEMESTER - V NATIONAL HEALTH PROGRAMME RELATED TO CHILD.pdfCHAPTER- 1 SEMESTER - V NATIONAL HEALTH PROGRAMME RELATED TO CHILD.pdf
CHAPTER- 1 SEMESTER - V NATIONAL HEALTH PROGRAMME RELATED TO CHILD.pdf
 
GOUT and it's Management with All the catagories like; Defination, Type, Sym...
GOUT and it's Management with All the catagories like;  Defination, Type, Sym...GOUT and it's Management with All the catagories like;  Defination, Type, Sym...
GOUT and it's Management with All the catagories like; Defination, Type, Sym...
 
The Best Foot and Ankle Center of Arizona
The Best Foot and Ankle Center of ArizonaThe Best Foot and Ankle Center of Arizona
The Best Foot and Ankle Center of Arizona
 
Benefits of Dentulu's Salivary Testing.pptx
Benefits of Dentulu's Salivary Testing.pptxBenefits of Dentulu's Salivary Testing.pptx
Benefits of Dentulu's Salivary Testing.pptx
 
For Better Jaipur #ℂall #Girl Service ❤89011-83002❤ Jaipur #ℂall #Girls
For Better Jaipur #ℂall #Girl Service ❤89011-83002❤ Jaipur #ℂall #Girls For Better Jaipur #ℂall #Girl Service ❤89011-83002❤ Jaipur #ℂall #Girls
For Better Jaipur #ℂall #Girl Service ❤89011-83002❤ Jaipur #ℂall #Girls
 
Importance of Diet on Dental Health.docx
Importance of Diet on Dental Health.docxImportance of Diet on Dental Health.docx
Importance of Diet on Dental Health.docx
 
What can we really do to give meaning and momentum to equality, diversity and...
What can we really do to give meaning and momentum to equality, diversity and...What can we really do to give meaning and momentum to equality, diversity and...
What can we really do to give meaning and momentum to equality, diversity and...
 

Clinical forums as means of marketing a service

  • 1. CLINICAL FORUMS AS MEANS OF MARKETING A SERVICE Dr Khalid Mansour Plas Coch Independent Hospital 2012
  • 3. EVERYONE COMMUNICATION SUPERHERO Digital age = normal life  No business can survive without using modern means of communication  Not a luxury but a way of existing  Only way to reach your potential  Communication based market is bigger than old traditional market.  Way beyond traditional advertising  Cheaper, less censorship and less bureaucracy.
  • 4. No Limits  Creativity  Ambitions  Commitment  Strategic thinking  Patience ONLINE COMMUNITY AVATARS
  • 6. TYPES OF INTERNET COMMUNITIES: (WEBDESIGN.ABOUT.COM) Content: articles, information, blogs, news: topic or interest communication. Forums, newsgroups, email: delayed communications. Chat and instant messaging: immediate communication. Managed by staff: User Created:
  • 7. ONLINE COMMUNITY PARTICIPATION ( LAVE AND WENGER, 20011)  Peripheral (Lurker) – Does not add to the community . Inbound (Novice) –Starts to provide content. Insider (Regular) – Consistently adds to the community discussion and content.. Boundary (Leader) – a veteran participant.  Outbound (Elder) – Leaves the community for a variety of reasons.
  • 8. GOOD USE OF FORUMS: (WEBDESIGN.ABOUT.COM)  Belonging to site: repeat visits, more interest in the site.  Richer and more varied content: more people joining in with their opinions and feelings.  Instantaneous feedback with community: how your product is working in the real world, better respond to your customers' needs.  Listen to the users advice: on the pulse of what the members need.  Stick with it for a while: Even if you decide that it is not working out, give your members a chance to adjust to the idea, don't change your system more than once a year.  Develop relationships with your members: e.g. attending conferences.
  • 9. WHY JOIN PROFESSIONAL FORUMS • INDUSTRY RECOGNITION • BUSINESS TO BUSINESS OPPORTUNITIES • RECRUITMENT • QUESTIONS AND ANSWERS • HIGH GOOGLE SEARCH RANKING Forbes (2012): "Linked-In is, far and away, the most advantageous social networking tool available to job seekers and business professionals today,".
  • 10. PROFESSIONAL WEBSITES E.G. LINKED-IN:  There are over a 100 million members.  Keeping in contact with already present customers  Building new business network online  Obtaining answers to difficult business questions  Winning new businesses by answering questions  Networking with industry peers  Keeping a watch on competition  Obtain online recommendations from satisfied customers.  Use to find experts/vendors for recruitment.  Find out groups that customers are associating with.  Use it a professional research tool for business.
  • 11. LINKED-IN ADVICE ABOUT IMPROVING BUSINESS:  Create a complete profile  Build a strong network of contacts  Promote your profile  Stay engaged in LinkedIn  Invest in creating culture and internet staff to participate  Support by other means e.g. own website, conferences, etc.
  • 12. A FEW BASIC RULES OF ETIQUETTE: (FORBES, 2012) 1. Generic Requests are for Suckers 2. When You Ask for a Recommendation, Be Specific (and Know the Person) 3. Avoid the Default Text Like the Plague 4. Stop Tying Your Tweets to Your LinkedIn Feed 5. Review Spelling and Grammar Like Your Life Depended on It Do not be artificial, superficial or mechanical
  • 13. THINGS FORUMS CAN NOT DO FOR BUSINESS  Can not allow simple advertising  Can not stop the critics  Can not hide away poor standards  Can not be a substitute for quality  Can not create real satisfaction  Can not substitute for one to one contact If you raise your profile you need to raise your standards with it.
  • 14. PROBLEMS WITH CLINICAL FORUMS AS A MEAN TO PROMOTE BUSINESS  Expensive investment  Long-term investment  Not as popular as advertisement  Risk been graded as inferior to others if not done well.  Trolls