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Optimizing your LinkedIn Profile

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Optimizing your LinkedIn Profile

  1. 1. SEO For individuals and businesses Aaron Eden Twitter: @aaroneden http://about.me/aaroneden
  2. 2. Agenda <ul><ul><li>How to optimize search ranking </li></ul></ul><ul><ul><li>Building and leveraging groups </li></ul></ul><ul><ul><li>Driving Traffic </li></ul></ul><ul><ul><li>Building an email list </li></ul></ul><ul><ul><li>Connecting with investors, sponsors, etc </li></ul></ul>
  3. 3. Why LinkedIn? <ul><li>Largest business networking site </li></ul><ul><li>Decision makers </li></ul><ul><li>Upper income levels </li></ul><ul><li>Different mindset </li></ul><ul><li>More connections </li></ul>
  4. 4. Optimizing Your Profile Demo
  5. 5. Leveraging Groups <ul><li>You need a targeted database </li></ul><ul><li>Create a topic related group </li></ul><ul><li>Very niche specific </li></ul>
  6. 6. Grow Your Group <ul><li>Add your friends </li></ul><ul><li>Invitations </li></ul><ul><li>Promote on other social networks </li></ul><ul><li>Send to existing customers </li></ul><ul><li>Set a goal </li></ul>
  7. 7. Driving Traffic <ul><li>Connect your blog </li></ul><ul><li>Share blog articles </li></ul>
  8. 8. Webinars <ul><li>Group message </li></ul><ul><li>100% deliverability </li></ul><ul><li>Save $150-$200 month </li></ul>
  9. 9. Build an Email List <ul><li>Promote Webinars </li></ul><ul><li>Send new members to opt-in page </li></ul><ul><li>Export connections from LinkedIn </li></ul><ul><li>More connections! </li></ul>
  10. 10. Connecting With Decision Makers <ul><li>Get Introduced to 2 nd level </li></ul><ul><ul><li>Create commonalities in 2 sentences </li></ul></ul><ul><ul><ul><li>Who you’re connected to </li></ul></ul></ul><ul><ul><ul><li>Business connection (similar industry or company) </li></ul></ul></ul><ul><ul><ul><li>Location or interests </li></ul></ul></ul><ul><ul><li>Get your foot in the door </li></ul></ul><ul><ul><li>“ I’d love to hear about your success” </li></ul></ul>
  11. 11. Homework <ul><li>Apply SEO techniques to your profile </li></ul><ul><li>Connect your profile to your blog </li></ul><ul><li>Create or join a group </li></ul><ul><li>Build the group or contribute </li></ul>

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