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TRENDING THE FUTURE                Mobile Trends - June 2011                        www.space150.comMonday, June 27, 2011
MOBILE IS GROWING                                                                                             Mobile Inter...
This speed of growth can be overwhelming,                        but there is one thing we can keep up with.Monday, June 2...
OurselvesMonday, June 27, 2011
We were born to move around.Monday, June 27, 2011
Mobile is freeing humanity from the ball and chain that is the PC.Monday, June 27, 2011
“We no longer need to be tethered to a desktop             computer in order to use the Internet to interact             w...
31% OF AMERICANS            CURRENTLY OWN A            SMARTPHONE. WE            HAVE CROSSED            THE CHASM OF     ...
Q4                                                                    2011The Mobile Inflection Point            Source: Ar...
By the end of 2011, more Americans will have                                                         smartphones than feat...
TODAY:                             3.6 BILLION                             People around the world have a mobile phone    ...
2014                                                           Mobile will become the most common                         ...
"The fact of the matter is that mobile devices             are going to be the majority of the way that             people...
WELCOME TO             THE POST-PC ERAMonday, June 27, 2011
POST-PC             The name “Post-PC” implies that we will all show up to work one day, overturn our desks in            ...
PCs ARE IMPORTANT             FOR GETTING WORK             DONE. WE STILL             NEED THEM.Monday, June 27, 2011
MOBILE DEVICES WILL NOT REPLACE PCs,             BUT THEY WILL EXPONENTIALLY EXPAND             THE REACH OF TECHNOLOGY IN...
Three behavioral trends of mobile experience:             1. convenience             2. context             3. funMonday, ...
1. convenience             noun             • a thing that contributes to an easy and effortless way of life: voice mail  ...
Less is more.Monday, June 27, 2011
“The iPad [mobile] only does less than             a regular computer to us geeks. To             everyone else, it does m...
“The best             camera is the             one you have             with you.”             -Chase Jarvis            S...
The iPhone is now the most popular camera on Flickr.            Source: The New York Times - http://bits.blogs.nytimes.com...
QR CODES LINK LIFE             TO THE INTERNET            Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-...
Instead of holding up an album cover to plug the band on his show, Jimmy           Fallon used a QR code to link viewers t...
New York City is using QR codes on all their building permits.            Source: http://mashable.com/2011/02/22/nyc-build...
QR CODES HAVE GONE             MAINSTREAM, BUT             WILL SOON FADE.            Source: Mashable - http://mashable.c...
The first signs: Google             Google has ended support for QR codes in Google Places.            Source: Quora - http...
The first signs: Apple             Apple is completely disinterested.Monday, June 27, 2011
A behavioral bridge             QR codes reinforce awareness of our ability to enhance our physical experience with digita...
SO, WHAT’S NEXT?Monday, June 27, 2011
NFC             [Near Field Communication]             A short-range wireless standard that allows devices to             ...
Offices have been using                        it for years...Monday, June 27, 2011
NFC technology has been used for public transportation payment in London’s           Oyster since it was introduced in 200...
Audi and other car makers have been making keys with NFC for a few years           now. Leave the keys in your pocket. Jus...
BMW is developing an NFC key system to not only work with their cars but           navigation, hotels, transportation, and...
Released in December, the Google Nexus S is the USA’s first           NFC-capable smartphone.            Source: Mashable -...
“We’re making a huge            bet on NFC as a            company. There is a            lot of potential there.”        ...
NFC IS AT A REALLY            EARLY STAGE, BUT            THE POSSIBILITIES            ARE ENDLESS.Monday, June 27, 2011
PHONE            WALLET            KEYS            Two are going away.            Pick one.Monday, June 27, 2011
PayPal is experiencing exponential growth in mobile payments, growing from         $24MM in 2008 to over $2B this year, wi...
Startups like TabbedOut are closing major funding rounds, solving unique         payment problems like unpaid bar tabs, an...
More than 3 million people have paid using the Starbucks Card Mobile         application, making Starbucks the nation’s la...
Target recently upgraded all their in-store scanners to be mobile screen-ready,         launched a mobile gift cards progr...
Square - now backed by Visa and promoted in the Apple store -processed            $66MM in mobile payments during Q1, and ...
Card Case            A new addition for Square, Card Case is a mobile wallet system for            the iPhone that enables...
GOOGLE WALLET           Dropping hammers on the nail of           mobile payment inevitability.           Mastercard, Citi...
THE BATTLE WILL            COME DOWN TO A            FEW BIG PLAYERS.Monday, June 27, 2011
SO FAR, GOOGLE            (MASTERCARD) AND            SQUARE (VISA) ARE            OWNING THE RING.            WHAT HAPPEN...
1. convenience            TRANSFORM CULTURE            AND BUSINESSMonday, June 27, 2011
1. convenience            HELP PEOPLE GET            THINGS DONE EASIERMonday, June 27, 2011
1. convenience            OFFER TANGIBLE            VALUEMonday, June 27, 2011
2. context             noun             • the circumstances that form the setting for an event, place, or situation:      ...
Relevant information when you need it.Monday, June 27, 2011
“The mobile phone acts as a                                                                            cursor to connect t...
20%                                                         Of all Google searches are for local information              ...
LOCATION SERVICES                        ARE CONTINUING TO                        GROW            Source: Mashable - http:...
Foursquare Version 3.0                                                                                                    ...
3,400%                                                         Growth in Foursquare users during 2010                     ...
THE CURRENT            NUMBERS ARE SMALL,            BUT THE GROWTH IS            BIG. THE QUESTION IS:            HOW DO ...
SHOW PEOPLE THE            TIME OF THEIR LIFE.Monday, June 27, 2011
HOWEVER, VERY            FEW BRANDS ARE            THINKING THIS WAY.Monday, June 27, 2011
PEPSI MAX +           FOURSQUARE           During SXSW this year, Pepsi Max           and Foursquare led people through   ...
Underground raves have been regaining popularity--leaked via anonymous             prepaid mobile texts. Could this be an ...
WILL WE SEE            “PRIVATE” OR GROUP            LOCATION SERVICES?Monday, June 27, 2011
HOW CAN WE MORE            CLOSELY CONNECT            PEOPLE TO WHAT’S            HAPPENING AROUND            THEM?Monday,...
2. context            CURATE THE MOST            RELEVANT LOCAL            KNOWLEDGEMonday, June 27, 2011
2. context              HELP PEOPLE FIND              INFORMATION THAT’S              USEFUL IN REAL TIMEMonday, June 27, ...
3. fun             noun             • enjoyment, amusement, or lighthearted pleasure: anyone who turns up                 ...
Mobile is making life more fun.Monday, June 27, 2011
One of the most important technology trends             over the next 3-5 years will be the effort to             embed th...
McDonald’s Pick ‘n Play uses a mobile web URL and HTML to allow passerby to            control a game of “Pong” on an inte...
Epic Win helps you “level up” your life with a to-do app that turns getting            organized into a game where you win...
Epic Mix at Vail Resorts allows skiers to share their adventures with friends and            earn points and badges that e...
For seven days, the Mini Getaway           Stockholm took players through a           timed game of location tag for a    ...
Chromaroma, a travel game for London’s Oyster card system, lets you compete             against friends for points as you ...
Apple is pushing hard with the iPad to transform the way students learn.             What are these kids going to be doing...
WITH MOBILE, FUN IN            UNEXPECTED PLACES            WILL EXPAND IN            IMAGINATIVE AND            MEANINGFU...
3. fun              MORE FREQUENTLY              INTEGRATED INTO OUR              LIVESMonday, June 27, 2011
3. fun              THE EASIEST WAY TO              CHANGE PEOPLE’S              BEHAVIORSMonday, June 27, 2011
1. convenience              Less is more. Transform business and culture with simple solutions.              2. context   ...
Thank YouMonday, June 27, 2011
Nicole Newville                   Jake Szymanski         VP Brand & Media Planning         Associate Brand Planner        ...
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Mobile Trends - June 2011 - Trending The Future

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Mobile is freeing humanity from the ball and chain of the PC and evolving faster than any other technology before. It's a little daunting, but there is one thing we can keep up with: ourselves.

This deck represents just a few mobile trends we've been compiling for our clients over the last couple of months distilled into three main themes: Convenience, Context, and Fun.

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  1. 1. TRENDING THE FUTURE Mobile Trends - June 2011 www.space150.comMonday, June 27, 2011
  2. 2. MOBILE IS GROWING Mobile Internet (Post-PC) FASTER THAN ANY TECHNOLOGY Desktop 10B+ Internet BEFORE. PC 1B+ 100MM+ Microcomputer 10MM+ Mainframe 1MM+ Units/ 1960 1970 1980 1990 2000 2010 2020 Users Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011Monday, June 27, 2011
  3. 3. This speed of growth can be overwhelming, but there is one thing we can keep up with.Monday, June 27, 2011
  4. 4. OurselvesMonday, June 27, 2011
  5. 5. We were born to move around.Monday, June 27, 2011
  6. 6. Mobile is freeing humanity from the ball and chain that is the PC.Monday, June 27, 2011
  7. 7. “We no longer need to be tethered to a desktop computer in order to use the Internet to interact with the world around us.” -Hamilton Chan, CEO & Founder, Paperlinks Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/Monday, June 27, 2011
  8. 8. 31% OF AMERICANS CURRENTLY OWN A SMARTPHONE. WE HAVE CROSSED THE CHASM OF ADOPTION. 2.5% Innovators 13.5% 34% 34% 16% Early Adopters Early Majority Late Majority Laggards Source: Nielsen - http://blog.nielsen.com/nielsenwire/online_mobile/factsheet-the-u-s-media-universe/Monday, June 27, 2011
  9. 9. Q4 2011The Mobile Inflection Point Source: Ars Technica - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011Monday, June 27, 2011
  10. 10. By the end of 2011, more Americans will have smartphones than feature phones. Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/Monday, June 27, 2011
  11. 11. TODAY: 3.6 BILLION People around the world have a mobile phone TODAY: BY CHRISTMAS 2011: 91% Of Americans use a mobile phone 50% Of Americans will have a smartphone Source: Ars Technica - http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.arsMonday, June 27, 2011
  12. 12. 2014 Mobile will become the most common way of accessing the Internet. Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011Monday, June 27, 2011
  13. 13. "The fact of the matter is that mobile devices are going to be the majority of the way that people get information." -Eric Schmidt, Executive Chairman, Google, March 2009 Source: BBC UK - http://news.bbc.co.uk/2/hi/technology/7938799.stmMonday, June 27, 2011
  14. 14. WELCOME TO THE POST-PC ERAMonday, June 27, 2011
  15. 15. POST-PC The name “Post-PC” implies that we will all show up to work one day, overturn our desks in celebration, and go on with our days squinting at tiny smartphone screens and fumbling with our thumbs. This is simply not the future. At least not anytime soon.Monday, June 27, 2011
  16. 16. PCs ARE IMPORTANT FOR GETTING WORK DONE. WE STILL NEED THEM.Monday, June 27, 2011
  17. 17. MOBILE DEVICES WILL NOT REPLACE PCs, BUT THEY WILL EXPONENTIALLY EXPAND THE REACH OF TECHNOLOGY INTO OUR PHYSICAL WORLD WITH NEWFOUND UTILITY AND MEANING.Monday, June 27, 2011
  18. 18. Three behavioral trends of mobile experience: 1. convenience 2. context 3. funMonday, June 27, 2011
  19. 19. 1. convenience noun • a thing that contributes to an easy and effortless way of life: voice mail was seen as one of the desktop conveniences of the electronic office.Monday, June 27, 2011
  20. 20. Less is more.Monday, June 27, 2011
  21. 21. “The iPad [mobile] only does less than a regular computer to us geeks. To everyone else, it does more.” -J-P Teti, 14-year-old blogger Source: http://jpteti.com/post/4072771125/the-ipad-is-99-more-open-than-any-other-computerMonday, June 27, 2011
  22. 22. “The best camera is the one you have with you.” -Chase Jarvis Source: http://blog.chasejarvis.com/blog/2009/09/the-best-camera-iphone-app-book-community/Monday, June 27, 2011
  23. 23. The iPhone is now the most popular camera on Flickr. Source: The New York Times - http://bits.blogs.nytimes.com/2011/04/18/iphone-4-becoming-most-popular-camera-on-flickr/Monday, June 27, 2011
  24. 24. QR CODES LINK LIFE TO THE INTERNET Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/Monday, June 27, 2011
  25. 25. Instead of holding up an album cover to plug the band on his show, Jimmy Fallon used a QR code to link viewers to Odd Future’s website. Source: Mashable - http://mashable.com/2011/02/18/jimmy-fallon-qr-code/Monday, June 27, 2011
  26. 26. New York City is using QR codes on all their building permits. Source: http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/Monday, June 27, 2011
  27. 27. QR CODES HAVE GONE MAINSTREAM, BUT WILL SOON FADE. Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/Monday, June 27, 2011
  28. 28. The first signs: Google Google has ended support for QR codes in Google Places. Source: Quora - http://www.quora.com/Why-did-Google-places-drop-QR-codes-for-NFC-tagsMonday, June 27, 2011
  29. 29. The first signs: Apple Apple is completely disinterested.Monday, June 27, 2011
  30. 30. A behavioral bridge QR codes reinforce awareness of our ability to enhance our physical experience with digital interaction. QR codes are a catalyst for the behavior of using our phones to scan, touch, and tag things. They’re allowing people to get used to the idea, but there’s something bigger coming right around the corner...Monday, June 27, 2011
  31. 31. SO, WHAT’S NEXT?Monday, June 27, 2011
  32. 32. NFC [Near Field Communication] A short-range wireless standard that allows devices to communicate securely and perform transactions.Monday, June 27, 2011
  33. 33. Offices have been using it for years...Monday, June 27, 2011
  34. 34. NFC technology has been used for public transportation payment in London’s Oyster since it was introduced in 2003. Source: Wikipedia - http://en.wikipedia.org/wiki/Oyster_cardMonday, June 27, 2011
  35. 35. Audi and other car makers have been making keys with NFC for a few years now. Leave the keys in your pocket. Just walk up and open the door.Monday, June 27, 2011
  36. 36. BMW is developing an NFC key system to not only work with their cars but navigation, hotels, transportation, and more. Source: Engadget - http://www.engadget.com/2011/02/02/bmws-nfc-key-is-your-ticket-to-ride-and-you-should-care-video/Monday, June 27, 2011
  37. 37. Released in December, the Google Nexus S is the USA’s first NFC-capable smartphone. Source: Mashable - http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/Monday, June 27, 2011
  38. 38. “We’re making a huge bet on NFC as a company. There is a lot of potential there.” -Erick Schonfeld, VP of Google Commerce and Payments Source: Tech Crunch - http://techcrunch.com/2011/05/25/google-commerce-chief-were-making-a-huge-bet-on-nfc-as-a-company/Monday, June 27, 2011
  39. 39. NFC IS AT A REALLY EARLY STAGE, BUT THE POSSIBILITIES ARE ENDLESS.Monday, June 27, 2011
  40. 40. PHONE WALLET KEYS Two are going away. Pick one.Monday, June 27, 2011
  41. 41. PayPal is experiencing exponential growth in mobile payments, growing from $24MM in 2008 to over $2B this year, with $7.5B expected in 2013. Source: Niche Retail - http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/Monday, June 27, 2011
  42. 42. Startups like TabbedOut are closing major funding rounds, solving unique payment problems like unpaid bar tabs, and expanding rapidly. Sources: TabbedOut - http://www.tabbedout.com/articles/33 Statesman - http://www.statesman.com/business/tabbedout-signs-deal-to-expand-its-mobile-payments-1463076.htmlMonday, June 27, 2011
  43. 43. More than 3 million people have paid using the Starbucks Card Mobile application, making Starbucks the nation’s largest mobile payment network. Present in 6,800 Starbucks and 1,000 Target locations. Source: PSFK - http://www.psfk.com/2011/03/coffee-drinkers-go-mobile-at-starbucks.html http://thenextweb.com/google/2011/03/28/google-to-introduce-new-nfc-payment-system-partners-with-mastercard-and-citigroup/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+StoriesMonday, June 27, 2011
  44. 44. Target recently upgraded all their in-store scanners to be mobile screen-ready, launched a mobile gift cards program, and could jump on payment at any time. Source: Mobile Commerce Daily - http://www.mobilecommercedaily.com/2010/03/11/target-debuts-first-nationwide-mobile-bar-code-coupon-programMonday, June 27, 2011
  45. 45. Square - now backed by Visa and promoted in the Apple store -processed $66MM in mobile payments during Q1, and is expecting to triple that number in Q2 while growing at a rate of 100,000 merchants per month and now doing over $3MM per day in transactions. Sources: Mashable - http://mashable.com/2011/04/29/square-payments/ Tech Crunch - http://techcrunch.com/2011/05/21/square-3-million-day/ Gigam - http://gigaom.com/2011/02/22/square-drops-transaction-fee-as-payment-battle-heats-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29Monday, June 27, 2011
  46. 46. Card Case A new addition for Square, Card Case is a mobile wallet system for the iPhone that enables card-less payments between square accounts that are facilitated via a personal tab with a merchant. All the customer has to do is say their name and the cashier can look it up. Receipts are sent via text or email and are completely paperless.Monday, June 27, 2011
  47. 47. GOOGLE WALLET Dropping hammers on the nail of mobile payment inevitability. Mastercard, Citi, and Spring have all partnered with Google to make simple mobile payments a mainstream reality. Using the NFC capabilities of the Nexus S smartphone, Google Wallet will enable “tap and save” mobile payments at over 300,000 Mastercard PayPass merchants nationwide. Google has also extended an open invitation to other technology and financial partners to expand the system. “This is the only the beginning.” said Google at the launch event. Source: http://www.dailydealmedia.com/419livingsocial-launches-instant-deals-in-washington-d-c/Monday, June 27, 2011
  48. 48. THE BATTLE WILL COME DOWN TO A FEW BIG PLAYERS.Monday, June 27, 2011
  49. 49. SO FAR, GOOGLE (MASTERCARD) AND SQUARE (VISA) ARE OWNING THE RING. WHAT HAPPENS NEXT?Monday, June 27, 2011
  50. 50. 1. convenience TRANSFORM CULTURE AND BUSINESSMonday, June 27, 2011
  51. 51. 1. convenience HELP PEOPLE GET THINGS DONE EASIERMonday, June 27, 2011
  52. 52. 1. convenience OFFER TANGIBLE VALUEMonday, June 27, 2011
  53. 53. 2. context noun • the circumstances that form the setting for an event, place, or situation: the context in which you curse will determine the offensiveness of your language.Monday, June 27, 2011
  54. 54. Relevant information when you need it.Monday, June 27, 2011
  55. 55. “The mobile phone acts as a cursor to connect the digital and physical...” -Marissa Mayer, Head of Mobile & Geolocation, Google Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/Monday, June 27, 2011
  56. 56. 20% Of all Google searches are for local information 40% Of all Google Maps usage is on mobile devices and is expected to rise beyond 50% by July 2011. $250,000 Of fuel savings are created each year thanks to Google’s new route-around-traffic feature Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/ Tech Crunch - http://techcrunch.com/2011/05/25/google-maps-for-mobile-stats/Monday, June 27, 2011
  57. 57. LOCATION SERVICES ARE CONTINUING TO GROW Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/Monday, June 27, 2011
  58. 58. Foursquare Version 3.0 Released at SXSW with new features including special types of offers and a new recommendation engine that suggests places to go based on places you’ve been, places your friends go, and what’s popular in your area. Source: The New York Times - http://www.nytimes.com/2010/11/29/business/29drill.html?_r=1Monday, June 27, 2011
  59. 59. 3,400% Growth in Foursquare users during 2010 60% Of those checking in are between 18 and 23 years old Sources: Mashable - http://mashable.com/2011/03/08/foursquare-3/ PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.htmlMonday, June 27, 2011
  60. 60. THE CURRENT NUMBERS ARE SMALL, BUT THE GROWTH IS BIG. THE QUESTION IS: HOW DO WE MONETIZE THE GROWTH? Source: PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.htmlMonday, June 27, 2011
  61. 61. SHOW PEOPLE THE TIME OF THEIR LIFE.Monday, June 27, 2011
  62. 62. HOWEVER, VERY FEW BRANDS ARE THINKING THIS WAY.Monday, June 27, 2011
  63. 63. PEPSI MAX + FOURSQUARE During SXSW this year, Pepsi Max and Foursquare led people through a series of check-ins in order to acquire a badge and free tickets to an exclusive Big Boi concert. In exchange for their participation, people were treated to a special concert that no one else got to see. The campaign got users to engage in five check-ins before getting a ticket leading to extremely measurable engagement in addition to all the tweets and photos that were uploaded relevant to the Pepsi Max, Foursquare, and Big Boi brands. Source: http://thenextweb.com/apps/ 2011/03/09/sxsw-follow-big-boi-on- foursquare-to-win-the-golden-ticket/Monday, June 27, 2011
  64. 64. Underground raves have been regaining popularity--leaked via anonymous prepaid mobile texts. Could this be an opportunity for private location services? Source: The Guardian - http://www.guardian.co.uk/society/2010/nov/07/underground-rave-culture-recession-facebook YouTube - http://www.youtube.com/watch?v=pZIuVq57qcsMonday, June 27, 2011
  65. 65. WILL WE SEE “PRIVATE” OR GROUP LOCATION SERVICES?Monday, June 27, 2011
  66. 66. HOW CAN WE MORE CLOSELY CONNECT PEOPLE TO WHAT’S HAPPENING AROUND THEM?Monday, June 27, 2011
  67. 67. 2. context CURATE THE MOST RELEVANT LOCAL KNOWLEDGEMonday, June 27, 2011
  68. 68. 2. context HELP PEOPLE FIND INFORMATION THAT’S USEFUL IN REAL TIMEMonday, June 27, 2011
  69. 69. 3. fun noun • enjoyment, amusement, or lighthearted pleasure: anyone who turns up can join in the fun.Monday, June 27, 2011
  70. 70. Mobile is making life more fun.Monday, June 27, 2011
  71. 71. One of the most important technology trends over the next 3-5 years will be the effort to embed the dynamics of networked gaming into everyday life.” - Edward Castranova, EconomistMonday, June 27, 2011
  72. 72. McDonald’s Pick ‘n Play uses a mobile web URL and HTML to allow passerby to control a game of “Pong” on an interactive billboard to win coupons.Monday, June 27, 2011
  73. 73. Epic Win helps you “level up” your life with a to-do app that turns getting organized into a game where you win by completing tasks on your list.Monday, June 27, 2011
  74. 74. Epic Mix at Vail Resorts allows skiers to share their adventures with friends and earn points and badges that encourage them to progress and ride new terrain.Monday, June 27, 2011
  75. 75. For seven days, the Mini Getaway Stockholm took players through a timed game of location tag for a chance to win a Mini Countryman. Players battled for possession of a virtual Mini displayed on a map in the app. Get within 50 meters of the player with the Mini, and gain possession. Like musical chairs, the last person with the virtual Mini won the real car. 11,000 people participated, with 5 hours, 6 minutes of average participation time. Source: Mashable - http://mashable.com/ 2011/03/11/mayer-sxsw-talk/Monday, June 27, 2011
  76. 76. Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun. Sources: Chromaroma - http://www.chromaroma.com/ The Guardian - http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gamingMonday, June 27, 2011
  77. 77. Apple is pushing hard with the iPad to transform the way students learn. What are these kids going to be doing 20 years from now? Source: Apple - http://www.apple.com/ipadMonday, June 27, 2011
  78. 78. WITH MOBILE, FUN IN UNEXPECTED PLACES WILL EXPAND IN IMAGINATIVE AND MEANINGFUL WAYS.Monday, June 27, 2011
  79. 79. 3. fun MORE FREQUENTLY INTEGRATED INTO OUR LIVESMonday, June 27, 2011
  80. 80. 3. fun THE EASIEST WAY TO CHANGE PEOPLE’S BEHAVIORSMonday, June 27, 2011
  81. 81. 1. convenience Less is more. Transform business and culture with simple solutions. 2. context Like a good friend, be there with just the right thing when you’re needed most. 3. fun Mix in delight, surprise, and reward to build and retain relationships.Monday, June 27, 2011
  82. 82. Thank YouMonday, June 27, 2011
  83. 83. Nicole Newville Jake Szymanski VP Brand & Media Planning Associate Brand Planner @nicolenewville @jakeszy nicole.newvillw@space150.com jake.szymanski@space150.com www.space150.comMonday, June 27, 2011
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