The document discusses the rise of mobility and smartphones. It notes that smartphones have surpassed PCs as the primary way people access the internet and that mobility is the fastest growing segment of technology. Smartphones have changed how we live, work and play by giving us constant access to information, social media, games and more through our mobile devices. The rise of high-speed networks, social media, video and improved mobile devices continues to fuel rapid adoption of smartphones and mobile technology.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to explain who digital natives are and how they behave, with insight for their role in companies and business environment.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
A presentation on what communication technology will look like in the year 2026. A review of where we came from with technology and a look into the future of whats still to come.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Whirlpool presents the volume 2 of the Digital School. Lesson 4 is dedicated to explain who digital natives are and how they behave, with insight for their role in companies and business environment.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
A presentation on what communication technology will look like in the year 2026. A review of where we came from with technology and a look into the future of whats still to come.
What does the world look like in the year 2025? Digital living evangelist, Lindsay Smith, explores the communications and technology journey that has revolutionized the 21st century.
Are you ready for the changes that will come in this lifetime?
In "The Future of the Internet IV," Director Lee Rainie reports on the results of a new survey of experts predicting what the Internet will look like in 2020 at the American Association for the Advancement of Science's 2010 Annual Meeting in San Diego.
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Lee Rainie, Director of the Pew Research Center's Internet & American Life Project, gave this speech during Washington, D.C.'s "Digital Capital Week" at the auditorium of the National Geographic.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
The Future of the Internet: the key trends (Futurist Speaker Gerd Leonhard)Gerd Leonhard
This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon)
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
What does the world look like in the year 2025? Digital living evangelist, Lindsay Smith, explores the communications and technology journey that has revolutionized the 21st century.
Are you ready for the changes that will come in this lifetime?
In "The Future of the Internet IV," Director Lee Rainie reports on the results of a new survey of experts predicting what the Internet will look like in 2020 at the American Association for the Advancement of Science's 2010 Annual Meeting in San Diego.
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Lee Rainie, Director of the Pew Research Center's Internet & American Life Project, gave this speech during Washington, D.C.'s "Digital Capital Week" at the auditorium of the National Geographic.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
The Future of the Internet: the key trends (Futurist Speaker Gerd Leonhard)Gerd Leonhard
This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon)
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers (tablets), mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an m-commerce transaction.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
E-COMMERCE BUSINESS MODELS IN THE CONTEXT OF WEB 3.0 PARADIGMijait
Web 3.0 promises to have a significant effect in users and businesses. It will change how people work and
play, how companies use information to market and sell their products, as well as operate their businesses.
The basic shift occurring in Web 3.0 is from information-centric to knowledge-centric patterns of
computing. Web 3.0 will enable people and machines to connect, evolve, share and use knowledge on an
unprecedented scale and in new ways that make our experience of the Internet better. Additionally,
semantic technologies have the potential to drive significant improvements in capabilities and life cycle
economics through cost reductions, improved efficiencies, enhanced effectiveness, and new functionalities
that were not possible or economically feasible before. In this paper we look to the semantic web and Web
3.0 technologies as enablers for the creation of value and appearance of new business models. For that, we
analyze the role and impact of Web 3.0 in business and we identify nine potential business models, based in
direct and undirected revenue sources, which have emerged with the appearance of semantic web
technologies.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Mobile Social Media
1. THE FUTURE OF THE INTERNET ⇒ MOBILITY
By Tom Hulsey
In his book ALWAYS ON, Brian Chen calls it the “Anything-anytime-anywhere future.
We will be constantly connected to a global Internet community via flexible, incredibly
capable gadgets with ubiquitous access to data. The constant connection these
devices offer, and the amount of information they are constantly collecting and
transmitting is set to change much of our lives. The data-driven revolution is already
underway.”
Consider these facts:
Four times the number of cell phones in the world vs. PCs (4 billion vs. 1 billion)
Over 130 billion texts messages sent each month; up from practically zero in
2000
Gen Yers say the Smartphone is the most important device they own
It was noted in the July 5th edition of THE DALLAS MORNING NEWS that the wireless
industry just crossed a major milestone; over half of all cell phones sold are
Smartphones.
Until recently personal computers dominated the “screen of choice” for most people,
followed by television and then mobile devices. Mobile devices and personal
computers have now switched places in the hierarchy.
By late 2012, Smartphones will pass PCs as the primary way the world surfs the web.
Smartphones have changed the way we live, work and play. We are living in the age of
convenience and we are living electronically. Games, recipes, sports, social activities,
email, news… our lives and extended relationships are all now at our fingertips.
According to COMPUTERWORLD, mobility is the fastest-growing segment of the
technology industry. There is widespread agreement that the most important
technology product no longer sits on your desk, but rather in your hand.
Five converging trends are fueling the rapid adoption of Smartphones:
1) 4G networks
2) Social networking
3) Video
4) VoIP
5) Impressive mobile devices, e.g. dual core processors, 4”+ screens, 960-by-540
displays
July 12, 2011 Page 1
2. Mobile computing devices, services and the ecosystem that surrounds them – are a
transformative force in politics, society and business. What makes all of this so very
interesting is that the transformative force is, itself, transforming. Mobility is massive;
and massively disruptive.
Consider each of the communication mediums we are familiar with and how many years
it took each to reach 50 million users, according to SOCIALNOMICS (Erik Qualman):
Radio – 38
TV - 13
Internet – 4
iPod – 3
Facebook – 200,000 million in 1 year
If you are at least 20 years old, you have lived through at least 3 mobile telecom eras:
1) Device era (Motorola Razer)
2) Application era (Apple’s Ap store and iTunes)
3) Social era (Facebook & Twitter)
What’s next? Mobility is changing very rapidly. Increasingly, mobile phone usage is
about data, not voice. Mobility is massive; and massively disruptive.
Morgan Stanley says the growth curve for mobile Internet is 12X as steep as that for the
desktop Internet when it rolled out; we all remember how transformative that was. The
speed of mobile Internet adaptation is a revolution; Morgan Stanley says “the likes of
which we haven’t seen before.”
The mobile revolution will be like its web predecessor with 2 important exceptions:
1) Mobile will be more transformative than the web – because mobile devices are
always with your customer and employees
2) Mobile is going to evolve at a much quicker pace, because we have learned a lot
from the web. Last year mobile shipments outpaced PCs.
My personal opinion is that personal computer/ PC is a misnomer. Desktops and
laptops are really not that ‘personal.’ The Smartphone is the true PERSONAL device or
personal computer/PC!
With that said, mobile brings with it an additional complexity that the web did not have –
developing for multiple platforms. There was one major vendor in the web world,
Microsoft.
In mobile there are multiple operating systems and multiple device types, each with their
own native capabilities.
July 12, 2011 Page 2
3. What does this mean to you?
At a minimum, a mobile-optimized version of your website is a necessity
Easy access to important info such as contact info & driving directions
Large fonts for easy reading on small screens
Navigation of your website needs to be simple. There is a lot of press about the
fast 4G networks; this is starting to proliferate. The reality is today; most people
on slower 3G networks.
By making mobile a part of your overall strategy, you can transform your relationship
with customers and employees in even greater ways than you did with the web.
Ask yourself three questions:
1) How does mobile enhance your customer and employee relationships?
2) What digital assets do you have available to deliver over mobile – info, data, web
apps)
3) What use cases make the most sense for your customer and employees?
(mobile apps have been said to either save time or waste time)
Decide how you want to interact with your mobile customer – as the customer
experience evolves, so does the application sophistication, customer expectations,
business transformation opportunities and the underlying business models.
There are 2 types of mobile apps. Native rich apps and mobile web apps; both have
their advantages and disadvantages.
Native rich apps work online and offline and take advantage of all the device’s onboard
capabilities, e.g. device’s UI, camera scanner GPS, and local storage of data such as
contacts, maps and material.
The advantages of mobile web apps are that they are easy to distribute and manage
content.
You can optimize a website, but you can’t “nativize” it. Once installed on a Smartphone,
native rich apps can deliver content faster than an optimized website.
If the network goes down, native rich app users will not be inconvenienced because
most of the relevant content has been pre-loaded on to the device. Mobile web apps
will fail when the network is down.
The big advantage mobile web has over native apps is the development and support
costs – much cheaper. The fact that you develop once and automatically target every
web-enabled platform is powerful. Compare this to developing an Android app, iPhone
app and Blackberry app separately, it’s easy to see the advantage here. Obviously,
developing one web app is quicker then developing multiple native rich apps.
July 12, 2011 Page 3
4. Also, another shift in mobile web’s favor is the evolution to a new generation of HTML,
the programming standard that underpins the Internet. The next generation of the
Internet standard (HTML5) essentially will allow programs to run through a Web browser
rather than a specific operating system. In theory, this will make the browser a
universal computing platform: without leaving it, users could do everything from editing
documents to accessing social networks or watching movies. Not only would any
device with a Web browser have these capabilities, but users would have access,
regardless of device, to all content stored remotely “in the cloud.”
Bottom line, there is no easy answer. It depends on your mobile strategy and how you
want to interact with your customers.
Dan Hollings said, “There was a time when we reached in our pocket to jingle our
change. Today, it’s our pocket that jingles us…as we reach not for change, but for our
mobile devices. Tomorrow, it’ll be mobile marketers jingling in our pockets for that
change. Wait, I hear a jingle, I think the change is already upon us.”
About the Author
With his focus at the intersection of public safety, technology and mobile computing,
Tom Hulsey’s approach to the evolving marketplace is with his insights and ability to dig
in to where actual customer benefits lie. Keeping abreast of a rapidly changing
technology landscape isn’t easy, but Tom’s focus is always on what any technology
actually provides the business. As an example, he recently led the sales and marketing
efforts of an
innovative security technology that expanded the corporate platform. Tom is the Social
Media & Technology Chairman for the North Texas ASIS Chapter (largest security
organization in the world) and he is on the Advisory Board for Dallas Social Media
Breakfast.
Thomas A. Hulsey, CSE
972.768.0766
hulseyt@gmail.com
www.linkedin/in/tomhulsey
www.twitter.com/tomhulsey
www.facebook.com/hulseyt
July 12, 2011 Page 4