Gesture-based user interfaces and direct object manipulation on touchscreen devices are fueling an explosion in how people interact with technology. As ubiquitous computing increases and devices become more contextually aware through location data and sensors, the way people access information and make purchases is shifting away from traditional search and toward new interaction models. Marketers will need to design conversion processes and target advertising in ways that meet people across multiple platforms and moments rather than relying primarily on search and desktop-based websites.

1. Is “Search” Dying? David @SzetelaClix Marketing http://szetela.me

2. Overall Point: 2010-2011: PC Tipping Point 28 February 2011 2 Gesture-based UI is fueling explosion Real people hate mice, keyboards, files Web 3.0 is like DOS

3. 28 February 2011 3

4. 28 February 2011 4

5. 28 February 2011 5

6. 28 February 2011 6

7. 28 February 2011 7

8. Point 1: Velocity of Change is Accelerating (2001) 28 February 2011 8

9. Point 1: Velocity of Change is Accelerating (2006) 28 February 2011 9

10. Point 1: Velocity of Change is Accelerating (2010) 28 February 2011 10

11. Point 2: Direct Object Manipulation 28 February 2011 11 Pioneered by the Macintosh Helped many people become first-time computer users Commonplace in the iPhone/iPad user interface Explosion in Pad devices will continue

12. SEM Ramifications: Direct Object Manipulation 28 February 2011 12 Soon: create iPhone/iPad/Android “Conversion apps” Later: create “sites” that can be used without keyboard or mouse

13. Point 3: Voice Input and Output 28 February 2011 13 Will be next PC UI breakthrough Windows 7 includes very good voice recognition Apple predicted in 1987 – with another future technology: Anthropomorphic Agents

14. 28 February 2011 14

15. Point 3: Voice Input and Output 28 February 2011 15 Great apps now, e.g. Google Translate (Attempted) demo

16. SEM Ramifications: Voice Input and Output 28 February 2011 16 Try Google “Click to Call” ads Try using phone numbers in ads – e.g. AdWords Call Metrics Create an attended or automated conversion process

17. Point 4: Contextually Appropriate Content 28 February 2011 17 Smartphones are location-enabled (GPS) Near-field communication will be the breakthrough Eric Schmidt’s flowers example Huge personal-privacy implications

18. 28 February 2011 18

19. SEM Ramifications: Contextually Appropriate Advertising 28 February 2011 19 Read my Customers Now book Start using Social Media PPC, in-game advertising Design landing pages that are context-specific

20. Hyper-Target Ad/Landing Page Combinations

21. Targeting Roulette Players in Swanage

22. Roulette/Swanage Landing Page 28 February 2011 22

23. Point 5: Ubiquitous Computing Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web." 28 February 2011 23

24. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only – camera is the one in their phone. 28 February 2011 24

25. Point 5: Ubiquitous Computing Fact: For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.” 28 February 2011 25

26. 28 February 2011 26

27. 28 February 2011 27

28. SEM Ramifications: Ubiquitous Computing 28 February 2011 28 Let people convert outside your site Apps, In-game, Facebook pages Get deeply into PPC display advertising: Google Display, Facebook, LinkedIn, Yelp, etc. Target people, not keywords

29. Facebook Responder Profile Report

30. 28 February 2011 30 Download Free Copy: http://CustomersNowBook.com

31. Is “Search” Dying? David @SzetelaClix Marketing http://szetela.me