This document summarizes a presentation about social and mobile media given by Craig Key of space150. Some key points include:
1) Mobile media is shifting advertising from demographics to context based on things like location, activities, and time of day.
2) Brands want attention on social media and want to build relationships through engaging content and communities rather than relying on short bursts of messaging or hoping for viral hits.
3) The goal for brands should be to "own the newsfeed" through strategic use of content, ads, building communities, and technology rather than assuming viral wins will happen through luck.
Social media marketing is a hot topic for SEO and Internet marketing firms. But all it takes for businesses to master this is a feel for what drives the audience and a good amount of planning.
Some thoughts about the new "third web" that is ephemeral - and some ideas on how to use it in communications. See the text that might be the one I more or less use when doing the talk als a LinkedIn-Pulse here: https://www.linkedin.com/pulse/ephemeral-media-wolfgang-luenenbuerger-reidenbach
Social media marketing is a hot topic for SEO and Internet marketing firms. But all it takes for businesses to master this is a feel for what drives the audience and a good amount of planning.
Some thoughts about the new "third web" that is ephemeral - and some ideas on how to use it in communications. See the text that might be the one I more or less use when doing the talk als a LinkedIn-Pulse here: https://www.linkedin.com/pulse/ephemeral-media-wolfgang-luenenbuerger-reidenbach
The Connecticut Chapter of the Usability Professionals Association (CTUPA) is one of the newer chapters of UPA. Our charter was officially ratified in December 2006, and we've had a very productive and very enlightening first couple of years.
Presentation by Penny at the inaugural Australian Foodblogger’s Conference: Eat.Drink.Blog held in Melbourne, 221 March 2010
http://ausfoodbloggerconf.wordpress.com
http://jeroxie.com/addiction/
GE and Charles de Gruchy prepared monthly and quarterly updates on the business. Andy Scott, for GE, lead his team and coordinated with Brooks Brothers. Andy's solid leadership and easy collaboration made the process an easy one.
You must train your sites beyond trends, apps and trinkets. Beyond the role of budgets, deadlines and scope. Beyond the hype, rumors and fevered hyperbole that forever cloud the horizon. For only those that can lead the target see their shots ring true.
I was hired by Eleanor Hong, VP of Marketing, to run the marketing database RFP project. The project with multiple revisions ran from late 2007 thru most of 2008 with significant changes to the financials as the numbers came in. Not surprisingly the prices was too high and they ended up staying with Harte-Hanks
Brooks Brothers worked hard to continually optimize the site for engagement. A suite of metrics were applied to customer engagement and drove the changes you see here. This was an ongoing effort in marketing.
As we head into Q4, we’ve been working with a number of our partners to help them understand how mobile impacts their business, and how to keep informed as a whole. We’ve had great feedback on the work we’ve done, so we decided to package it up and share. This deck takes a quick look back at how the current mobile landscape developed and where we're headed.
This document provided important input into the Brooks Brothers display planning session. I was used along with additional inputs from CRM and the agency to craft the 2013 plan.
Founded on the belief that the key to a thriving business is to challenge convention, space150 embraces change by reimagining its identity every five months (150 days) in the form of versions. After 13 years and 32 versions, today space150 reveals version 33: Flux. Version 33's mantra: The world is in constant flux. Conditions, markets, communities, they all change. Change demands courage. To face it, you must be fearless. Greet change as an opportunity to stand out. A chance to command the attention of the world. To destroy the heedless conventions followed by the many. Force them to take notice and demand to hear what you have to say. For more information on space150's versions, visit space150.com/versions.
The credit program when I started working on credit had not welcome program. Not surprisingly this is one of the key projects we began working on. Andy Scott and Dorothy Eubanks were key partners in this effort.
Recap: dd:IMPACT "The Design Edition by space150space150
Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The Design Edition" last week in Brooklyn (by Ollie Bauer and Jon Hsu).
Jack Link's Social Media Case Study: Trick or Treat Sasquatchspace150
We had the pleasure of sharing our (very) recent social engagement work for Jack Link’s Beef Jerky at SMBMSP60 this morning. One of our first assignments as Jack Link’s Beef Jerky's digital AOR was to "create an engaging campaign for Halloween." So, we sent Sasquatch, the brand's character, trick-or-treating on Jack Link’s Facebook and Twitter asking fans if Sasquatch came to their door on Halloween, would they #tricksasquatch or #treatsasquatch? We employed a keyword strategy for outreach on Twitter (people mentioning beef jerky or brand related terms, and Halloween relevant terms), used steady Facebook status updates, along with promoted post support, and also used email to drive engagement. The result was a fun, interactive campaign that increased reach, engagement and grew the Jack Link’s fan base on Facebook and Twitter.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
The Connecticut Chapter of the Usability Professionals Association (CTUPA) is one of the newer chapters of UPA. Our charter was officially ratified in December 2006, and we've had a very productive and very enlightening first couple of years.
Presentation by Penny at the inaugural Australian Foodblogger’s Conference: Eat.Drink.Blog held in Melbourne, 221 March 2010
http://ausfoodbloggerconf.wordpress.com
http://jeroxie.com/addiction/
GE and Charles de Gruchy prepared monthly and quarterly updates on the business. Andy Scott, for GE, lead his team and coordinated with Brooks Brothers. Andy's solid leadership and easy collaboration made the process an easy one.
You must train your sites beyond trends, apps and trinkets. Beyond the role of budgets, deadlines and scope. Beyond the hype, rumors and fevered hyperbole that forever cloud the horizon. For only those that can lead the target see their shots ring true.
I was hired by Eleanor Hong, VP of Marketing, to run the marketing database RFP project. The project with multiple revisions ran from late 2007 thru most of 2008 with significant changes to the financials as the numbers came in. Not surprisingly the prices was too high and they ended up staying with Harte-Hanks
Brooks Brothers worked hard to continually optimize the site for engagement. A suite of metrics were applied to customer engagement and drove the changes you see here. This was an ongoing effort in marketing.
As we head into Q4, we’ve been working with a number of our partners to help them understand how mobile impacts their business, and how to keep informed as a whole. We’ve had great feedback on the work we’ve done, so we decided to package it up and share. This deck takes a quick look back at how the current mobile landscape developed and where we're headed.
This document provided important input into the Brooks Brothers display planning session. I was used along with additional inputs from CRM and the agency to craft the 2013 plan.
Founded on the belief that the key to a thriving business is to challenge convention, space150 embraces change by reimagining its identity every five months (150 days) in the form of versions. After 13 years and 32 versions, today space150 reveals version 33: Flux. Version 33's mantra: The world is in constant flux. Conditions, markets, communities, they all change. Change demands courage. To face it, you must be fearless. Greet change as an opportunity to stand out. A chance to command the attention of the world. To destroy the heedless conventions followed by the many. Force them to take notice and demand to hear what you have to say. For more information on space150's versions, visit space150.com/versions.
The credit program when I started working on credit had not welcome program. Not surprisingly this is one of the key projects we began working on. Andy Scott and Dorothy Eubanks were key partners in this effort.
Recap: dd:IMPACT "The Design Edition by space150space150
Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The Design Edition" last week in Brooklyn (by Ollie Bauer and Jon Hsu).
Jack Link's Social Media Case Study: Trick or Treat Sasquatchspace150
We had the pleasure of sharing our (very) recent social engagement work for Jack Link’s Beef Jerky at SMBMSP60 this morning. One of our first assignments as Jack Link’s Beef Jerky's digital AOR was to "create an engaging campaign for Halloween." So, we sent Sasquatch, the brand's character, trick-or-treating on Jack Link’s Facebook and Twitter asking fans if Sasquatch came to their door on Halloween, would they #tricksasquatch or #treatsasquatch? We employed a keyword strategy for outreach on Twitter (people mentioning beef jerky or brand related terms, and Halloween relevant terms), used steady Facebook status updates, along with promoted post support, and also used email to drive engagement. The result was a fun, interactive campaign that increased reach, engagement and grew the Jack Link’s fan base on Facebook and Twitter.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Michael Pranikoff
PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
Storytelling and social media - your talent engagement toolkitUniversum Global
Kat Lynn, Associate Director Marketing & Communications, and Amelia Pardieu, Head of Digital Media, share how to use social media and storytelling to effectively boost your brand presence and communicate with talent in a meaningful way.
Intro to Social Media (WPSP 2012 Summer Institute)Amy Tennison
I had the pleasure of consulting women leaders from around the world on how to leverage social media in their local communities at the 2012 Summer Institute for the Women in Public Service Project (WPSP). WPSP is a global women’s leadership initiative launched by U.S. Secretary of State Hillary Clinton in partnership with the U.S. Department of State and five leading women’s colleges. #Iwork4Dell
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
How to create advocacy and conversation, Planning-ness 2009Frank Striefler
here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/
big thank you to mark lewis & his team for putting together such a great conference.
also big shout out to brian chandra for making it smarter and prettier (linkedin.com/in/brianchandra)
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Protecting Yourself and Your Brand On Social Media | SPOKE Communications, LLCSPOKE Communications, LLC
Protecting your personal and professional brand through Social Media is a hot topic these days. SPOKE Communications provides the following presentation as a brief guide to setting up accounts securely as well as business best practices for social media marketing.
Additional information on business best practices for digital marketing, go to our Web site: www.SPOKEcom.com
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, we’ve done our research, created a simple way to think about iBeacon, and wanted to share it.
It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "The Outliers," or read the Cliff’s Notes on "Groundswell" and completely missed the point. Someone that thinks that all we need is for “that one idea” that is so funny, so clever, or so disruptive (without actually changing the way we’ve always done business, of course) that it will [gulp] “go viral” and our sales will go through the roof. “Go” and “viral” rarely belong in the same sentence. This session explored unrealistic expectations, poor planning, and the belief that being really clever and hoping to get lucky trumps being really strategic and working hard to make success happen #viralsucks.
Do you have a global, mobile strategy?
Are you involving your audience and brand through creativity?
Are you ready for mobile payment?
Do you have a multi-screen strategy?
You should. Because...
ONE YEAR AGO
A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer.
It was predicted that by the end of 2011 mobile technology would reach full adoption...
THAT DAY HAS COME
Trending The Future - Gaming Beyond Realityspace150
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
Connected Technology: Trending the Future | space150 v28space150
Every 150 days space150 reinvents itself. As a part of that exercise we look at what's trending in the last 150 days, so that we can more clearly see what's coming in the future.
We are seeing technology permeate our lives in ways it never had before, and are taking a deeper look at 3 trends: Connected TV, Economies of Sharing, and the digital catalysts that are the newest generation.
Mobile Trends - June 2011 - Trending The Futurespace150
Mobile is freeing humanity from the ball and chain of the PC and evolving faster than any other technology before. It's a little daunting, but there is one thing we can keep up with: ourselves.
This deck represents just a few mobile trends we've been compiling for our clients over the last couple of months distilled into three main themes: Convenience, Context, and Fun.
Trending the Future is a new evolution of space150's traditional retrospective.
In the past our retrospectives have looked at what happened over the last 150 days and new technologies that emerged, but now we're taking a look at the last 150 days with a new lens - to form an opinion about what trends will be important for the next 150 days of marketing and advertising.
Todd Bartz will present a quick overview on what space150 has learned in designing for the mobile experience. The talk will cover the opportunities and potential pitfalls unique to mobile. Todd will also offer thoughts on the future of the medium.
19. /context and concept
brands that provide utility,
fun or dynamic content
will win over brands rely
on short bursts of one-
way messaging.
#callyourmom
20. what do brands want
with media ?
Image Source: Mike Goldberg http://www.flickr.com/photos/40440831@N03/4863095212/
21. your attention.
Image Source: “The Eyes” Fraser Davidson http://dribbble.com/shots/802933-The-Eyes
22. social graph / tredning /
likes / fans / brand
advocates / viral / word of
mouthbuzzwords
/ loyalty / peer-to-
peer/ super-fans /
relationships / followers /
23. social graph / tredning /
likes / fans / brand
advocates / viral / word of
mouthbuzzwords
/ loyalty / peer-to-
peer/ super-fans /
relationships / followers /