LocalSocial Presentation from WIMA NFC Conference : Beyond The Check-In. A quick tour of current state of retail and mobile, with LocalSocial positioned among the players.

1. Me: @sos100 on twitter, LinkedIn
Company: “Powering Proximity”
Web: www.mylocalsocial.com

2. Beyond the check-in
Hot startups/trends in mobile shopping,
and how LocalSocial fits in the retail
engagement landscape

3. The original check-in

4. FourSquare
Business
trac0on
15M Users, 500K merchants

5. Out of Store In-Store
More reasons to Better engagement
come in... when you’re here...
Trends Amazon, Showrooming, gamification...

6. Signals
Nearby Location
In-store Location, Proximity
In-line Location, Proximity
Check-in
Tapping NFC, Proximity
I’m here!
Gamification Scanning QR, Barcode
Badges
Sharing Social
Search,
Ad-based,
Active/ In-store / social,
Variables Passive
Notification
nearby
app based,
loyalty,
hybrid
offer-centric

7. ShopKick, 1Bn offers, 4M users

8. Facebook,
April
2012
Tagtile - touch based loyalty

9. Partners O2 in UK, Ireland

10. SCVNGR - > LevelUp - mobile payment

11. Belly - iPad based Loyalty

12. Google,
July
2011
Punchd - QR code based loyalty

13. Stampt - QR code based loyalty

14. Perka - smartphone based loyalty

15. Indoor mapping - now offers / ads

16. SMART
MOBILE
MARKETING
FOR
RETAILERS

17. Smart Merchants
Mobile Retailers
Marketing Venues

18. Offers, Points and more,
that only unlock in-store

19. Offers, Points and more,
that only unlock in-store
Proximity

20. Offers, Points and more,
that only unlock in-store
Proximity
Technology
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others

21. Offers, Points and more,
that only unlock in-store
Proximity
Technology Signals
WiFi User is Nearby
Bluetooth User Taps
NFC Tag User Scans
QR Codes User in-store
Bluetooth Smart User shares
Others etc.

22. Offers, Points and more,
that only unlock in-store
Proximity
Technology Signals Triggers
WiFi User is Nearby Unlock
Bluetooth User Taps Collect
NFC Tag User Scans Share
QR Codes User in-store Reward
Bluetooth Smart User shares RAOK*
Others etc.
RAOK = Random Act of Kindness

23. Offers, Points and more,
that only unlock in-store
Proximity
Technology Signals Triggers Insight
WiFi User is Nearby Unlock Analytics
Bluetooth User Taps Collect Top Customers
NFC Tag User Scans Share Best offers
QR Codes User in-store Reward Most shares
RAOK* Busy hours
Bluetooth Smart User shares
Footfall
Others etc.
RAOK = Random Act of Kindness

25. Merchant registers online

27. Merchant promotes in-store

28. Pop-ups, stickers, posters

30. Free LocalSocial App

31. Free LocalSocial App
Collect Points, earn Rewards

33. Unlock offers in-store!
Merchant analytics on web

34. Me: @sos100 on twitter, LinkedIn
Company: “Powering Proximity”
Web: www.mylocalsocial.com