This document discusses mobile marketing and QR codes. It defines QR codes as two-dimensional barcodes that can link to various types of online content like URLs, contact info, and more. The document provides examples of how businesses can use QR codes on things like marketing collateral, signs, business cards and more to drive customers to mobile-optimized websites with information, menus, contact details and other content. It also discusses tools for creating QR codes, best practices for implementation, and analytics for tracking customer engagement through QR code scanning.

1. Mobile Marketing &QR Codes

2. What are these QR Codes anyway?

3. "A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.”WikipediaQR Codes defined

4. “2D barcodes are to mobilewhat the URL was to the internet”John Puterbaugh/CEO - NellymoserQR Codes defined

5. Popping up everywhereSeattle-PI.com

6. Mobile-optimized Site defined“It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.”Jason Spero - Head of Mobile Ads/Google

7. WelcomeMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com

8. I asked you to expect to…Learn how to create QR Codes at no costLearn why Mobile website optimization is importantUnderstand the power of Analytics & QR CodesView a fully functional campaign in action

9. I encouraged you to attendto reach a larger pool of clientsto stand out from your competitorsto learn about QR Codes and their buzzto learn what mobile-optimized meansSee live demo’s of the latest technology

10. I promised you I will share…Web tools which create QR CodesWhat you need to scan QR CodesReference sources for further learningBest practices for getting started with mobile marketing.

11. Data DelugeEvery 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications.New York Times, June 2010

12. Mobile Surge”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will.Eric Schmidt / CEO-Google February 2011

13. Is my customer scanning?Mobio.com

14. Is my customer scanning?Mobio.com

15. Is my customer scanning?Mobio.com

16. Is my customer scanning?Mobio.com

17. Is my customer scanning?Mobio.com

18. Let’s get a QR Code scannerhttp://m.clikbrix.comon your smartphone

19. What can a QR Code link to?Calendar EventContact InfoEmail AddressGeo LocationPhone NumberSMSTextURLWifi Network?http://zxing.appspot.com/generator/

20. Let’s create a QR code?http://zxing.appspot.com/generator/

21. Custom URL ShortenersConvenient in communicationsContinues your branding awarenessTwitter friendlyAnalyticsCustom URL ShortenersbudURL.pro

22. Best practices

23. Best PracticesTell them what to doShare a link to get a QR Code ScannerProvide a URL for every QR CodeUse a URL Shortener for analyticsLink to a Mobile optimized Site/Page

24. Tell them what to do

25. Share a link to a scanner app

26. Provide a URL for every QR Code

27. Mobile-optimized for my friend…Fat-finger Freddie

28. Where to use them?

29. Where to use them?

30. Let’s see what we have learned so far

31. What did they do wrong here?

32. How about this one?

33. What could you do with this?

34. Local restaurantMultiple locationsCaptive business audienceDaily menu changesSpecialty offeringsLoyal customersHere is a recent example…

35. From this

36. to this

37. Full Suite ExampleQR + Real Estate

38. A turnkey solution

39. Customers engage here

40. Menu of Choices

41. Integrated everywhere

42. All options from one screen

43. Look for robust features that get you instantly mobile – meaningfully differentiate and connect you

44. Your Professional Profile Page Includes your personal headshot & company logo

45. A visual list of your Property Listings

46. All of your relevant contact information

47. One-Click phone number dialing for users

48. Include your Facebook and Twitter accounts

49. ‘About Me’ and ‘My Welcome Video’ functionality to let perspective homebuyers learn about you and your expertise

50. Automatically allow visitors to share you Profile with others on Facebook, Twitter and by email Short URL automatically generated for you Profile Page

51. Your Profile Page is automatically search engine optimizedYour Property Listings Pages Property Photos

52. Property Specifications

53. Virtual Tour Mobile Video for each Property Listing

54. Property Details – include all the unique details to make it sell Next Open House – add up to 3

55. ‘Neighborhood Insider’ – write about what makes the property and the area special Automatic Google Map to the property

56. Contact the Agent

57. Allow visitors to share your property on Facebook, Twitter and by email Direct link back to your Professional Profile PageReporting Keep track of total and unique visitors to your mobile & desktop Professional Page Track what day of the week and what time of day your pages are receiving the most visits

58. Learn which properties get the most visits

59. Track how many unique and total scans your Clikbrix QR Code receives Determine which phone types receive the most scansInfinite ApplicationsFor Sale signs are just the beginning—Creative QR Code applications multiply the value of all your printed collateral… For Sale and For Rent signs

60. Building Hoarding

61. Business Cards

62. Bus Shelter Ads

63. Billboards & Other Outdoor Environment

64. Brokerage/Agency Office Windows

65. Email Newsletters & Websites

66. Sales Sheets

67. Newspaper and Magazine Ads

68. Fliers and Direct Mailers

69. Television Monitors

70. Facebook, Twitter & Linkedin Profiles

71. Car Decals, Key chains, Coffee Mugs, Fridge MagnetsYou’re always there to meet a new prospect…even when you can’t be!

72. Custom QR CodesYour brand is your most valuable asset – why not differentiate your code from all others?Customize your QR Code to capture your own personal brand identity

73. It all starts here

74. Something to ponder…

75. Maintaining visibility & relevance

76. You are now in the media businessYour prospects are onlineThey will “like” good contentThey will tweet valuable linksThey will circulate helpful informationThey value “aggregation” They will receive this from someone.

77. Build your listMailchimp <2,000 customers – free Build your listNurture monthlyNewsletter templatesOpt-in / Opt-out managementAuto respondersAdds authenticityKeeps Spam label away

78. Mobile Marketing &QR Codes

79. Reference MaterialsThe Naked Facts: QR Barcode Scanning in 2H-2010Google’s Schmidt: Smartphone outpacing PCQR Code Generator5 ways Small Business Can Use QR CodesClikBrix turnkey QR Code & Mobile Web Platform for RealtorsHow to Grow Your Sales and Revenue using 2D codesQR Code Stickers, signs, T-shirts and morePrintingforLess.com 1-800-930-7019 Code RP1OQ23HMFollow Miles on Twitter at @milesaustin

80. $50.00 Credit towards your first order of Business Cards with a QR Code in the design from PrintingforLess.comPrintingforLess.com1-800-930-7019PromoCode: RP1OQ23HMLetter “O”

81. Special offers for attending today’s eventhttp://ftf.sh/jmyn