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Where 2.0 Presentation Matthias Galica

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Where 2.0 Presentation Matthias Galica

  1. 1. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. What’s a QR code? This ShareSquare QR code appeared on the packaging of 10k albums and 2.5k posters for artist Mitchel Musso’s release “Brainstorm”. <ul><li>“ Quick Response” code: </li></ul><ul><li>designed for scanning with mobile phone cameras for a wide variety of applications & focal lengths </li></ul><ul><li>think physical hyperlink </li></ul><ul><li>big in Japan ~5 years </li></ul>
  2. 2. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Why It Took Off Abroad <ul><li>you try Kanji characters on a numeric keypad </li></ul><ul><li>DoComo market domination = hardware and standards </li></ul><ul><li>mobile web didn’t suck </li></ul>
  3. 3. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Repent and Believe! “ Social Tipping Point” in U.S.A. Approacheth
  4. 4. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Pre-req #1: Smartphone Hardware Inflection Point
  5. 5. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. QR code scanning is free-riding on the comparison shopping use case, direct visibility to mainstream demo. Pre-req #2: Groundswell of scanning apps ShopSavvy > 16M installs Redlaser > 9M installs Scanlife > 5M installs
  6. 6. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. <ul><li>New web apps: </li></ul><ul><li>- Getting faster </li></ul><ul><li>- Offline caching now available </li></ul><ul><li>Mobile SEO ramping </li></ul><ul><li>ShareSquare already able to access device GPS for fine geo via browser </li></ul><ul><li>Mobile web ecommerce becoming more seamless </li></ul>Pre-req #3: Improved Mobile Web Experience
  7. 7. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. Obstacle: Domestic Fragmentation Confusing the consumer
  8. 8. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. What We’ve Learned Thus Far <ul><li>Why QR codes? </li></ul><ul><li>Point & scan = greater conversion than manual entry. </li></ul><ul><li>Cross-compatibility. </li></ul><ul><li>Kind of ugly = noticeable, memorable . </li></ul><ul><li>Who’s using them? </li></ul><ul><li>Anyone who responds to a call-to-action like: </li></ul><ul><li>“ I want to hear & see the artist now.” </li></ul><ul><li>“ I want to win or get something free.” </li></ul><ul><li>“ I want to connect on Facebook & Twitter.” </li></ul><ul><li>“ I want to buy tickets & stuff right now.” </li></ul>
  9. 9. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. <ul><li>Real world banners are not “clickable” …yet. </li></ul><ul><li>Local, but not yet social & mobile. </li></ul><ul><li>$8B spent, few analytics. </li></ul><ul><li>The advertising industry yearns to be OOH, but demands engagement, metrics and more direct response. </li></ul>There’s a Problem with Out-Of-Home
  10. 10. All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. NFC vs QR Can and Do Coexist Example: Pull Marketing >>> Redemption
  11. 11. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Offline-to-Online Mobile Marketing Platform <ul><li>Create </li></ul><ul><li>HTML5 mobile web apps in minutes, instantly optimized for every mobile device. </li></ul><ul><li>Deploy </li></ul><ul><li>Promotions, packaging & print enhanced with the corresponding QR code. </li></ul><ul><li>Track & Optimize </li></ul><ul><li>Placements, video views, downloads, social media, contests, geo & ecommerce. </li></ul>
  12. 12. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. The Huge Network Effect Opportunity <ul><li>During SXSW 2011: </li></ul><ul><li>“ Most Scanned Band” contest. </li></ul><ul><li>Leaderboards spurred competition. </li></ul><ul><li>Geo maps illustrated scanning “hot spots” in Austin </li></ul>
  13. 13. All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. Scan This & Get a Promo Code, Yo

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