Host: Jason Yarborough @Yarby
Presenters:
Sarah Evans @PRsarahevans
Jason Keath @JasonKeath
Hashtag: #SMtoolkit
socialfres...
THE SOCIAL MARKETER'S
2014 TOOLKIT
SocialFreshConference.com Webinar Series — #SMtoolkit
(over 100 software and tool recom...
SARAH EVANS
sarahsfav.es I @PRsarahevans
JASON KEATH
Socialfreshconference.com I @jasonkeath
socialfresh WEST
San Diego, October 28-30 — SocialFreshConference.com
socialfresh WEST
A sample of the awesome presentations:
• How to build a media empire, from Brian Clark of Copyblogger
• H...
• People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREA...
YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
...
CONTENT
IDENTIFICATION
& CREATION
Share your favorite tools during this talk, use #socialfresh.
STORIES, TRENDS & CONTENT
• POPurls Trends from the web
popurls.com
• Websta Trending on Instagram
web.stagram.com/hot/
• ...
STORIES, TRENDS & CONTENT
• Follow Thought Leaders
- Facebook
- Twitter
- Feedly
- Pinboard.in
• Twitter Mobile App
Discov...
• SlideShare
• Reddit
• Feedly (iOS and Android)
• RSS feeds
• IFTTT and/or Zapier
• Flipboard
• Google Trends or Hot
Sear...
Social EdCal Tools
Productivity &
Collaboration
• Asana
• BaseCamp
WordPress Plugins
• Edit Flow
• CoSchedule
High output ...
Social EdCal Tools
Productivity &
Collaboration
• Podio
• Google docs
WordPress Plugins
• Capability Manager
• Edit Flow
•...
BUT, WHAT ABOUT PHOTOS?
• Latergramme
(Browser & iOS) for Instagram
• Viralwoot or ViralTag
(Browser) for Pinterest
• DoSh...
AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in ...
AUTOMATE THE WEB
Zapier
• Eventbrite > Infusionsoft
• Eventbrite > podio
• Podio form > Gmail draft
• Google spreadsheet >...
View my public IFTTT recipes at:
ifttt.com/p/sarahevans
3RD PARTY INVOLVEMENT
34. Twibble.io
Publish content from any RSS
feed to Twitter (with
imagery)
35. Triberr
Find other bl...
3RD PARTY INVOLVEMENT
34. Twibble.io
Allow others to auto-tweet
your RSS feed
socialfresh.com/freshteam
35. Dlvr.it
Auto-t...
As a digital correspondent,
I have to be able to create and
share content on the fly…
MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgie...
PRO TIP: Use Buffer’s “buffer image” right click
feature in Chrome
bufferapp.com/extensions
TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)...
ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Cover images, invites, blog
content)
• So...
PRO TIP: Use Canva with your own photos as the
background and filter them in “advanced options”
THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE ...
PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://i...
9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• ...
CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• PicFrame (iOS & Android)
• iWatermark (iOS only)
• KU
ku...
• iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APP...
DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly ...
4 TOOLS TO MANAGE INSTAGRAM
Statigr.am  web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repos...
4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, enterprise)
comprehensive social dashboard: monitor,
respond, t...
PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedi...
REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power blog
comments (free), Sidenotes (paid),
LiveBlog, LiveChat, Live...
PRO TIP: Use the wordpress “Simple 301 Redirect”
plugin for branded short URLs
Search “Simple 301 Redirects”
SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling...
DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse, Tumblr,
Wordpress, MoPro)
• Social
• Email
...
SYNDICATION &
DISTRIBUTION
• AtContent: atcontent.com
• Taboola ($2,000 per month) or $525 per week
• Sign up for scribal....
EMAIL + LEAD GEN
• Optinmonster
Great for putting your email lead gen boxes
in WordPress with no fuss
From sidebar, to pos...
MARKETING &
AUTOMATION
TOOLS
SocialFreshConference.com Webinar Series — #SMtoolkit
A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz...
ANALYTICS &
MONITORING
SocialFreshConference.com Webinar Series — #SMtoolkit
WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by...
FAVE ANIMATED GIF
SEARCH ENGINES
giphy.com
gifbin.com
gifstache.com
forgifs.com
gifsoup.com
giftube.com
iwdrm.tumbl...
Q&A is NEXT
SocialFreshConference.com Webinar Series — #SMtoolkit
Thanks for your awesome questions.
If we do not get to y...
Free Ticket
Social Fresh WEST
Technical Difficulties?
Let us know using the
"Q and A" box.
Have a question for
the speaker...
SocialFreshConference.com Webinar Series — #SMtoolkit
Q&A
THE SOCIAL MARKETER'S
2014 TOOLKIT
Keep the conversation going o...
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The Social Marketer's 2014 Toolkit Webinar

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Get more Social Fresh training at http://socialfresh.com/training

Find out more about Social Fresh Conferences at http://socialfreshconference.com

THE SOCIAL MARKETER'S 2014 TOOLKIT
(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.

We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.

Software for editorial calendars and content organization.

Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.

Apps for taking better photos, editing images, and publishing.

Co-presenters:

Sarah Evans
http://twitter.com/PRsarahevans

Jason Keath
http://twitter.com/JasonKeath

Moderator:

Jason Yarborough
http://twitter.com/yarby

Published in: Education
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The Social Marketer's 2014 Toolkit Webinar

  1. 1. Host: Jason Yarborough @Yarby Presenters: Sarah Evans @PRsarahevans Jason Keath @JasonKeath Hashtag: #SMtoolkit socialfresh conference Webinar Series Technical Difficulties? Let us know using the "Q and A" box. Have a question for the speakers? Submit via the "Q and A" box SocialFreshConference.com Webinar Series — #SMtoolkit We will get started Very shortly. =)
  2. 2. THE SOCIAL MARKETER'S 2014 TOOLKIT SocialFreshConference.com Webinar Series — #SMtoolkit (over 100 software and tool recommendations) Learn what tools top social marketers use for monitoring, publishing, content, automation, lead gen. With: Sarah Evans & Jason Keath
  3. 3. SARAH EVANS sarahsfav.es I @PRsarahevans
  4. 4. JASON KEATH Socialfreshconference.com I @jasonkeath
  5. 5. socialfresh WEST San Diego, October 28-30 — SocialFreshConference.com
  6. 6. socialfresh WEST A sample of the awesome presentations: • How to build a media empire, from Brian Clark of Copyblogger • How to build engagement on Instagram, from Lilly Pullitzer • How to learn marketing lessons from Kickstarter, from Clay Hebert • How to up your Twitter engagement, from Arby’s • How to invest more in long form, high value content, from HP • How to build a power user community, from HTC • How to improve your marketing brainstorms, from Jason Keath • How to learn lessons from real viral video experts, from Thinkmodo • and so many more… SocialFreshConference.com San Diego, October 28-30
  7. 7. • People remember it • Involves an emotional connection • Relatable • Written, visual and audio Share, care or swear! GREAT CONTENT
  8. 8. YOUR “SELFIE” (i.e. workflow) 1. CONTENT IDENTIFICATION AND CREATION 2. PLATFORM-SPECIFIC APPS AND TOOLS 3. MARKETING AND AUTOMATION SOCIAL TOOLS 4. ANALYTICS AND MONITORING
  9. 9. CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.
  10. 10. STORIES, TRENDS & CONTENT • POPurls Trends from the web popurls.com • Websta Trending on Instagram web.stagram.com/hot/ • Rebloggy Trending on Tumblr rebloggy.com/trending_tags • Viral Video Chart viralvideochart.unrulymedia.com/all • PinAlerts Pinterest alerts pinalerts.com • Facebook trends: Facebook home page • Google Top Searches google.com/trends/hottrends • Trending on YouTubeyoutube.com/trendsdashboard • Boardreader forum search engine boardreader.com • #tagboard: search any hashtag across most social networks tagboard.com SocialFreshConference.com Webinar Series — #SMtoolkit
  11. 11. STORIES, TRENDS & CONTENT • Follow Thought Leaders - Facebook - Twitter - Feedly - Pinboard.in • Twitter Mobile App Discovery Tab • Private Facebook Groups If it doesn’t exist, create it • Quora • Alltop trending SocialFreshConference.com Webinar Series — #SMtoolkit
  12. 12. • SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  13. 13. Social EdCal Tools Productivity & Collaboration • Asana • BaseCamp WordPress Plugins • Edit Flow • CoSchedule High output products • DivvyHQ Old-fashioned spreadsheets • Google Spreadsheets Workhacks • Evernote • Google Drive • Google Calendar
  14. 14. Social EdCal Tools Productivity & Collaboration • Podio • Google docs WordPress Plugins • Capability Manager • Edit Flow • User Submitted Post • CoSchedule High output products • Kapost Workhacks • Google spreadsheet emails • Editorial comments • Automated emails in WordPress for new users
  15. 15. BUT, WHAT ABOUT PHOTOS? • Latergramme (Browser & iOS) for Instagram • Viralwoot or ViralTag (Browser) for Pinterest • DoShare (Chrome plug-in) for Google+ • Evernote • Buffer Facebook, LinkedIn Have a better way to manage photos? Share now #smtoolkit
  16. 16. AUTOMATE THE WEB Zapier • Integrates with services, like Gmail, Mailchimp, Salesforce • More “business” and enterprise in nature • Example: Add a MailChimp subscriber to a list from Wufoo form • Freemium (100 tasks per month, 5 zaps) IFTTT • More free services and social (e.g. Twitter, Facebook, Etsy, Google) • Limited to certain types of tasks • Limited to a certain number of actions • Completely free SocialFreshConference.com Webinar Series — #SMtoolkit
  17. 17. AUTOMATE THE WEB Zapier • Eventbrite > Infusionsoft • Eventbrite > podio • Podio form > Gmail draft • Google spreadsheet > Podio IFTTT • Foursquare > Google Cal SocialFreshConference.com Webinar Series — #SMtoolkit
  18. 18. View my public IFTTT recipes at: ifttt.com/p/sarahevans
  19. 19. 3RD PARTY INVOLVEMENT 34. Twibble.io Publish content from any RSS feed to Twitter (with imagery) 35. Triberr Find other bloggers to share your stuff (2.5 out of 4 stars) 36. RoundTeam.co ($) Connect your Twitter account and let others contribute SocialFreshConference.com Webinar Series — #SMtoolkit
  20. 20. 3RD PARTY INVOLVEMENT 34. Twibble.io Allow others to auto-tweet your RSS feed socialfresh.com/freshteam 35. Dlvr.it Auto-tweet from RSS on a schedule 36. IFTTT and Zapier If you want to automate more of your social, look here SocialFreshConference.com Webinar Series — #SMtoolkit
  21. 21. As a digital correspondent, I have to be able to create and share content on the fly…
  22. 22. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm SocialFreshConference.com Webinar Series — #SMtoolkit
  23. 23. PRO TIP: Use Buffer’s “buffer image” right click feature in Chrome bufferapp.com/extensions
  24. 24. TABLET TO: CAPTURE, EDIT & SHARE • iOgrapher ($65) • Wide angle lens ($20- 30) • Shotgun mic ($200- 300) • Tripod ($30-70) • LED light ($50-100) SocialFreshConference.com Webinar Series — #SMtoolkit
  25. 25. ADDITIONAL CONTENT CREATION TOOLS • Screenr (web-based screen recorder) • Canva (Cover images, invites, blog content) • SoundCloud (audio) • Timetoast (shareable, embeddable timelines) • Givver (donate via tweets) • ThingLink (make images interactive) (thinglink.com) • Piktochart (infographic creator) Share your favorite tools during this talk, use #smtoolkit.
  26. 26. PRO TIP: Use Canva with your own photos as the background and filter them in “advanced options”
  27. 27. THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you like it, then you should have put a filter on it. EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
  28. 28. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own. http://images.google.com/
  29. 29. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS & Android) • Screenshot (iOS & Android) • GifBoom (iOS & Android) • A Beautiful Mess (iOS & Android) • PhotoRepost (iOS & Android) Add to this list with #Smtoolkit and tag me @PRsarahevans!
  30. 30. CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • PicFrame (iOS & Android) • iWatermark (iOS only) • KU kuapp.me (iOS & Android) • Snapseed (iOS & Android) • DeluxeFX (iOS only) SocialFreshConference.com Webinar Series — #SMtoolkit
  31. 31. • iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE • WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS & Android) • Explain Everything (iOS & Android) • ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  32. 32. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? • PicMonkey: give every photo the “Instagram” look and dimensions • Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc… • LICEcap: record your screen and save as an animated GIF (www.cockos.com)
  33. 33. 4 TOOLS TO MANAGE INSTAGRAM Statigr.am  web-based Instagram manager with analytics, lets you create a Facebook tab. Repost  mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid)  web and mobile-based photo scheduling tools Twtrlnd  desktop tool to analyze your competitor and/or customer social accounts.
  34. 34. 4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, enterprise) comprehensive social dashboard: monitor, respond, track, assign tasks to team members, integrate w/ short URLs • Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter • Sharedby: add a custom engagement bar to every link you share • Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics hootsuite.com tweetdeck.com sharedby.co ads.twitter.com SocialFreshConference.com Webinar Series — #SMtoolkit
  35. 35. PRO FACEBOOK TOOL: Swayy • Suggests custom content for any Facebook page you connect • Also works with Twitter and Linkedin • Shows trending topics in your community and circles • Share now or later app.sway.co
  36. 36. REAL-TIME & LIVE SHARING • Livefyre (with Storify): power blog comments (free), Sidenotes (paid), LiveBlog, LiveChat, LiveReviews • ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…) • RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors SocialFreshConference.com Webinar Series — #SMtoolkit
  37. 37. PRO TIP: Use the wordpress “Simple 301 Redirect” plugin for branded short URLs Search “Simple 301 Redirects”
  38. 38. SOCIAL POLLING wedgies.com • Voting links visible • Real-time results • SMS option (great for live events!) • Only polling platform integrated with Tumblr (front end and dashboard) SocialFreshConference.com Webinar Series — #SMtoolkit
  39. 39. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? • Website • Blog (RebelMouse, Tumblr, Wordpress, MoPro) • Social • Email • Mobile • Traditional Create your arsenal, or add to content checklist
  40. 40. SYNDICATION & DISTRIBUTION • AtContent: atcontent.com • Taboola ($2,000 per month) or $525 per week • Sign up for scribal.com • Sign up for simplereach simplereach.com • Set up SharedBy.co • Linkedin ad • Viral Content Buzz viralcontentbuzz.com • Submit to Yahoo Contributor Network contributor.yahoo.com/account/ • Submit to CNN iReport ireport.cnn.com • If it's a compelling image, share via IMGUR.com • Share via Scoop.it • Post to glipho glipho.com/sarahevans/desk • Link your post to an answer in Quora quora.com • Link your post to an answer in Yahoo Questions and Answers answers.yahoo.com • Create slides of your content and send to Slideshare • If you're a journalist, add to your MuckRack portfolio muckrack.com • IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme knowyourmeme.com/photos/trending • Google News http://support.google.com/news/publisher/ SocialFreshConference.com Webinar Series — #SMtoolkit
  41. 41. EMAIL + LEAD GEN • Optinmonster Great for putting your email lead gen boxes in WordPress with no fuss From sidebar, to post footer, to pop-up boxes • Leadpages Landing pages, constantly testing, adding new features and improving Lead boxes = 33% increase in leads • Infusionsoft We use this at Social Fresh. Great for if/then functions, automation, sales staff Difficult to learn, expensive, but high performance • Marketing Mavens (RSS) InfusionSoft plugin for RSS to Email HubSpot Marketing easy button, great email tool • Mailchimp Works with everything on the internet • Aweber Great for solopreneurs with 1-3 lists SocialFreshConference.com Webinar Series — #SMtoolkit
  42. 42. MARKETING & AUTOMATION TOOLS SocialFreshConference.com Webinar Series — #SMtoolkit
  43. 43. A FEW I KNOW & LOVE… • Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) • Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) • Marketo: email and campaign management, budget and marketing calendar, social sharing • Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
  44. 44. ANALYTICS & MONITORING SocialFreshConference.com Webinar Series — #SMtoolkit
  45. 45. WHICH IS RIGHT FOR YOU? • socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…) • UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) • BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise • Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or awe.sm (just acquired by Unified)
  46. 46. FAVE ANIMATED GIF SEARCH ENGINES giphy.com gifbin.com gifstache.com forgifs.com gifsoup.com giftube.com iwdrm.tumblr.com SocialFreshConference.com Webinar Series — #SMtoolkit
  47. 47. Q&A is NEXT SocialFreshConference.com Webinar Series — #SMtoolkit Thanks for your awesome questions. If we do not get to your question, please tweet it out to us with the #Smtoolkit hashtag.
  48. 48. Free Ticket Social Fresh WEST Technical Difficulties? Let us know using the "Q and A" box. Have a question for the speakers? Submit via the "Q and A" box ENTER TO WIN Comment and tell us which social media tool you think saves you the most time at: Facebook.com/socialfresh
  49. 49. SocialFreshConference.com Webinar Series — #SMtoolkit Q&A THE SOCIAL MARKETER'S 2014 TOOLKIT Keep the conversation going on Twitter: @Prsarahevans @JasonKeath @Yarby @socialfresh
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