1. Kelly Patterson
Summer Internship 2013

2. Internship Program
The Program:
Social
How to use Social Platforms for business/promotional purposes:
Creative/Interactive/Engaging social posts on Facebook and
Google+
Increase Activity on sites such as Twitter
Create and revise accounts on Pinterest, YouTube, Instagram
How to Manage and Schedule for all Social Platforms (using
Sprout)
Grow all social platforms (Followers/Shares/Likes/+1’s/Views)
Run Campaigns to track on Google Analytics
Run a Contest/Poll
Use Photoshop for picture posts

3. Internship Program (Cont.)
CMS
How to use/manage the CMS
Go into the backend of Vehlux.com to edit content
Change the homepage “Recent News” section
Create Galleries
Write, Post, and Publish Articles
Use Social Platforms to drive traffic to the Vehlux website
Edit/Revise Dealership Profiles
Research and write New Page Content
SEO
Optimize Articles and a Full Page
Discover ways to Optimize dealership profiles

4. Vehlux Committee & Drive
Team Lead: Jay McLeod
Intern Project: Kelly Patterson
Kaitlin Acquavive, Danielle Butera , Danielle DeCarlo, Victoria Levine (Intern), Victoria
Marziale, Anthony Mennie, Lisa A. Bono, Kevin M Sharpe

5. Project Goals
Increase site traffic
Improve social content and usage
Link “Bridge the Gap” between social and site
Connect users to Single Throw clients (dealer pages)
Improve website accessibility
Increase the amount of site Content
Revise, (Enhance) dealer profiles
Gain Brand Awareness

6. Social

7. Facebook
 Fastest
growing Social Account
Average 1,500-2,000 Fans Per Week
On Track for 100,000
Best Practices:
oPost 3-5 Times a Week
o Invite Friends to Like the Page
o Use Visual Photographs (Audience)
o Correct Information
o Creative Wording
o Variety
o Monitor Posts
o Have FUN!

8. Facebook
Alliteration Chart
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Movie
Trivia
Whats Up
Throwback
Flashback
Celebrity
Selfie
Man
Crush
Transformation
Women Crush
Travel
F-Sport
Meet the
Dealer
Take Your Pick
FF-Follow
Tag –a-Friend
Fan
Ferrari
Future

9. Facebook
“Movie Monday”

10. Facebook
“Take Your Pick, Tag-a-Friend, and Transformation Tuesday”:

11. Facebook
“Women Crush Wednesday”
“Throwback Thursday”

12. Facebook
“Flashback Friday ”
“Future Friday”

13. Facebook
“Celebrity Saturday ”

14. Facebook
“Call to Action”

15. Facebook
“Best Post”
1,250 Likes 225 Shares (+ comments)

16. Facebook
“Worst Post”
15 Likes 1 Share

17. Facebook Analytics
 Drove 467 new users
from Social to the Site
 380 Social Referrals
88.16% of Traffic is from
Facebook Alone
35.1% of Traffic is from
Campaigns alone
Likes
100,000
95,000
90,000
Likes
85,000
80,000
75,000
1
2
3
4
5
6
7
8
9
10
11

18. Facebook
Personal Favorites

19. Twitter
 Second Largest Social Account
Average 30-70 New Followers Per Week
Reached over the 3,000 mark
Following:
Not in mass quantities (20-30 per day will suffice)
Use Manage Flitter to unfollow (Fake Followers, No Twitter Pic,
People who are not following back)
Follow car enthusiasts. A good way to search for people is by
Vehlux brands. Use the Search and Discover feature on Sprout
Look at the Ratio (Followers/Following) before you follow them
Check the date of an individual’s last tweet

20. Hashtags #:
Go to Twitter and see what is trending
See what other car sites are trending
Common Vehlux hashtags (#Luxurycars,
#rideluxuy…)
Retweeting:
Fill up the news feed with a combination of
Vehlux tweets and car tweets. (Examples
Below) – Help Single Throw Clients

21. Favorite:
Favoriting a Tweet is a good way to show your followers your reading
their tweets
Can Favorite a tweet if you do not feel it’s necessary to follow (Maybe
they will follow back)
Reply:
Common Engagement (can appear “Stalker
like”)
Take a chance and tweet @ a large company
Call to Action :
Ask people to Retweet, Reply, or Favorite using hashtags

22. Pictures :
Use a Picture in each tweet (similar to
Facebook to make visually appealing)
Shoutouts :
Use S/O to
recognize your
new followers or
mark a
milestone on
the Twitter
platform (ex.
3,000th follower)

23. Twitter Ads :
1. Promoted Tweets :
Budget:
(Total $150.00)

24. 2. Promoted Account:
Budget:
 “2 Weeks close to 150(Extra) Followers from Ads w. a Low Budget”

25. Twitter Analytics :
3500
Followers: 2,888
Following: 3,152
3000
2500
Tweets:
2000
Followers:
1500
Following :
1000
500
0
1
2
3
4
5
6
7
8
9
10
11
Followers: 3,188
Following: 3,486

26. Google +
Page Link:
https://plus.google.com/b/113969208655331490973/113969208
655331490973/posts
Adding to Groups:
 Go to Vehlux (Luxury Auto Brands Group)
Follow People Who +1 those accounts
+1 :
 +1 Other Accounts
Use Photo Galleries :
 Adding more than one Photo makes the
content look different than a FB Post

27. Animations:
Google +
Key to Success of Google +
Started Getting Interaction
Example Animations

28. Google +
Animation Project
10 Day of Animations:

29. Google + Analytics
350
300
250
200
In your circles:
150
Have you in circles:
100
50
0
1
2
3
4
5
6
7
8
9
10
11
 100 New People in our Group (Added us Back)
Over 1,000 +1’s.
 Increased Notifications

30. YouTube:
 Changed Layout (Update)
15
 Added Playlists:
-Celebrity Cars
10
-First Look
-Must See Car Commercials 5
-Culture and Cars
Put up DDC Video
0
Liked Videos
YouTube
Video
Views
1
3
5
7
9
11

31.  Added Boards
-Brand
-Luxury Car Emblems
 Liked Photos
Main Source for Photos
 Great Analytics Tracker
454
452
450
448
446
Followers:
444
442
440
438
1
2
3
4
5
6
7
8
9
10 11
140
120
100
80
 Tested
 Increased Followers
Committee Sent in Photos
Followers:
60
Following:
40
20
0
1
2
3
4
5
6
7
8
9
10 11

32. Run a Contest
Goal: Increase Social Activity for current and new
Vehlux users. Create an incentive to visit the VehLux
site and promote a deeper interaction with Vehlux
social.
1. Go to www.Rafflecopter.com
2. Create a personal Rafflecopter account
3. Plan a Giveaway
Tips & Tricks:
•Have the option to create a unique landing
page in regards the contest. (Promote on
Pinterest, Facebook, Twitter, ect)
•U.S /Canada based only for shipping prizes
•Track using the Widget
•Should run about 5-7 days

33. CMS
(www.Vehlux.com)

34. Dealer Profiles
Goal:
The Advanced/Feature dealer profile page revisions aim to be both visually
appealing and beneficial to the client. (Current Rate: $99.00 Month)
New HTML Code
Added Pictures
& Dealership
Logo
Revise Contact
Page
Paid Ad Space
Fixed Google
Maps Feature

35. Tips & Tricks:
News & Events
(Articles)
•Use SEO Practices when Writing Articles
•Preview and use the Refresh Button to view Article (Toggle Back and Forth)
•Often the Layout in the Backend is different from published article… DO NOT GET
FRUSTRATED!!
The thumbnail image is 100X100 (Shows up next to Article in News & Articles section)
•When inserting images make sure to label and use an Image Description
•Images should use at least use a vertical and horizontal space (Appearance) of 5
•When Linking to an external site select “Open in New Window” from the drop down option
•When Linking internally (On Vehlux.com) select “Open in this window/frame”
•Use a title for the link

36. Published Articles
Articles Published: (Newest to Oldest)
•(Published): The History of the Patrick Dealer Group
•(Wrote & Published): Infiniti Q50 Release
•(Wrote & Published): Female Celebrity Porsches
•(Wrote & Published): Aston Martin Royal Legacy
•(Wrote & Published): Million Dollar Luxury Hypercars
•(Wrote & Published): Bond Submarine Car up for Auction
•(Wrote & Published): Luxury Goes Green
•(Wrote & Published): Masters of Mileage
•(Wrote & Published): 2013 BMW i8 Concept
•(Wrote & Published): Jay Leno’s Garage

37. 2013 BMW i8 Concept
Link: http://www.vehlux.com/Articles/Bond-Submarine-Car-Upfor-Auction-.aspx
 Traffic =
Roll Over Images
Original Content
Bullets & Paragraph Form
Created a New BMW concept Gallery
(Internal Links)
 Featured Two Dealers: (External
Links)
-BMW of Freehold
-Patrick BMW

38. Bond Submarine Car Up for Auction
Link: http://www.vehlux.com/Articles/Bond-Submarine-Car-Upfor-Auction-.aspx
 Traffic =
Original Content
YouTube Link (Vehlux Channel)
Related Articles

39. Article Analytics

40. Photo Galleries
Celebrity Luxury:
41 Photos
24 Photo Album Maximum
A-M (Full)
Justin Bieber
Kim Kardashian
Leonardo DiCaprio
L-Z (7 Open Spots)
Jack Osbourne
Britney Spears
Eddie Murphy

41. Photo Galleries (cont.)
BMW i8 Concept:
Supplement I8 Article
 Relevant to I3 Release at End of July
Maybach:
 “Maybach Monday”
 Drove 61 People to the Site

42. Car of the Month
Idea: Create a User-generated car of the month using the Facebook Poll App
Car of the Month:
Original Version
June 2013 Car of
the Month:
•Correct Links
•Link to Vehlux
Celebrity
Gallery
•Related Articles
Section
July 2013 Car
of the Month:
•Related Articles Section
•Link to Vehlux YouTube Channel
•YouTube Video

43. Car of the Month
(User-Generated)
A Successful Car of the
Month…
1. (4) Select car options
2. Social Build Up on ALL
social platforms
3. A unique/fun reveal page
that includes (Pictures, Videos,
Albums, Celebrity, Related
Article, Links, ect.)
Decided by the Vehlux Committee

44. Page Research
New Page Ideas & Info:
Auto Events
http://www.
autoguide.co
m/autoshows/
Affordable Luxury
About Page…. What is Vehlux
Define Vehlux: In order to make Vehlux a
recognized name we must first define what
is Vehlux, purpose, distinguish our
competitive advantage, ect.

45. Blog Section
Goal:
Create More Engagement and user Interaction. Link Social to Site Interaction.
Ideas:

46. Brand Pages
Design a Personalized Page Per Brand
Total of 21 Brand Options
Clients can sponsor Ads & List New Car deals
Vehlux Brands
Acura
AMG
Aston Martin
Audi
Bentley
BMW
Cadillac
Ferrari
Fisker
Infiniti
Jaguar
Lamborghini
Land Rover
Lexus
Lincoln
Maserati
Maybach
Mercedes-Benz
Porsche
Rolls-Royce
Volvo

48. Optimize Articles
(Example)
{H1} Header
Pipe Format
100 x 100
Can change Size in
Microsoft Publisher

49. Related to the
Article
Less than (3) Links
in Article
Want Specific
Key Word in
1st Sentence
Specific to Article,
Variations
Visible Under
Google Search
Results (Refer them
to Vehlux.com for
more)

50. Improve Program
Set Up a Buddy for Lunch
Have someone pick you up for Training Sessions
Recommendations Sheet for down time during training
Learn top level Management roles first, then team roles
List of teams and clients
Login Sheet for Interns
Have a “cheat sheet” or outline for each
training session explaining the goals
of the training
Bring the computer to training to get
“hands on” experience with the programs

51. Questions?

52. Thank You!