Jenn Schimmelpfennig, Founder & President at Pivot Marketing gave this presentation at the Forth Innovative Consumer Engagement Strategies webinar on August 24, 2021.

1. FORTH MOBILITY WEBINAR
24 AUGUST 2021
Innovative Consumer
Engagement Strategies:
Highly EVolved

2. Our Agency
At Pivot, our clients are dedicated to meaningful progress.
Currently, that looks like reimagining cities, advancing global
conservation, and driving electric vehicle adoption.
Jenn came-of-age during a massive shift in the way consumers,
brands, and the media intersect and interact. She started Pivot
when she was 25 with an emphasis on ethically responsible
marketing for brands her team believes in.
pivotmarketing.com

3. The Client.
City of Indianapolis, Office of Sustainability
We believe in collective impact and that sustainability starts with action. We believe
small steps add up, and that to make big change happen, even bigger actions are
needed. So we work both ends: helping individuals learn how to curb their carbon while
working with corporations and government to improve our environment. From Knozone
action days to electric vehicles, we are protecting our region’s future together.
Key Funders:
Indiana Department of Transportation (INDOT)
Bloomberg Philanthropies, American Cities Climate Challenge (ACCC)

4. The Misson.
Make Central Indiana one of the Midwest’s most sustainable,
livable regions and Indianapolis a leader in EV adoption.
Drive EV sales and improve our region’s air quality through
education on climate change and guidance for taking action.

5. The Goal.
Increase the number of pure electric vehicles in
Marion County by 333% in 3 years from approximately
600 (Mar. 2019) to 2,000 (2022).

6. SEC. 1
The
Consumer

7. 20%
Of Indianapolis drivers surveyed are likely or very likely
to get an electric car as their next vehicle.
58% 65%
Of those who are very likely Of those who are very likely
are 35-44 years old. are male.
Source: Pivot Marketing survey on behalf of another EV client via Pollfish to 400 respondents, representing a statistically
significant sample of Indianapolis / Marion County, Indiana during the first week of April 2021.

8. Why they won’t switch.
Reasons some respondents are not likely to get an electric car include
beliefs that EVs are too expensive, there aren’t enough charging stations,
they feel uncertain about the technology and maintenance, and they believe
they will raise their electric bills.
Source: Pivot Marketing survey on behalf of another EV client via Pollfish to 400 respondents, representing a statistically
significant sample of Indianapolis / Marion County, Indiana during the first week of April 2021.

9. Why they will switch.
Reasons why some respondents are likely to get an electric car
include that they are better for the environment and they save money.
Additionally, the respondent is interested in affordability including tax
benefits, and they like new technology.
Source: Pivot Marketing survey on behalf of another EV client via Pollfish to 400 respondents, representing a
statistically significant sample of Indianapolis / Marion County, Indiana during the first week of April 2021.

10. SEC. #
The
Concepts

15. Poll here.

16. SEC. 3
The
Campaign

18. C
LI
E
NT:
D
E
LIVE
R
A
B
LE

21. Name Lastname
Title
Company
SECTION TITLE
“Replace with quote or body copy. Adapt beard sustainable lager
messenger bag fanny pack lift artisan. Green juice pickle everyday
carry shabby chic heirloom try-hard. Hot chicken bacon master
cleanse. Lager messenger bag fanny pack lift artisan. Green juice
pickle everyday.”
Title of Subsection.

28. The Update.
We’re well on the way to 2,000.
The number of registered pure electric vehicles in
Marion County has increased 222% from
597 (March 2019) to 1,328 (July 2021).

31. Here’s to
Progress.