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Program Design
Prateek Suri | Senior Program Manager | Forth
Christian Williss | Managing Director, Transportation |
Colorado Energy Office
4/17/2024
6
Transportation Electrification Programs
18
Access to EVs Access to Charging
Access to EVs
Access to Charging Electric Micromobility
Infrastructure for Micromobility
and EV Charging
Electric Vehicle Financing
Supporting Gig Drivers
Steps of Effective Program Design
Step 1 – Determine the issue(s) you want to address in your community
Step 2 – Determine your program design including program goals,
performance metrics and communication
Step 3 – Collect feedback on program design
Step 4 – Launch
Step 5 – Continuous improvement
18
Determine the issue(s) you want to address in your community
Step 1
18
Research how other communities have addressed similar issue(s)
Step 1.1
18
Engage with other communities, stakeholders on possible solutions
Step 1.2
18
Determine your program design including program goals, performance metrics
and communication
Step 2
18
What are your program goals?
Step 2.1
EXPANDING ACCESS TO CHARGING AT HOME
18
Develop nationwide multifamily housing (MFH) charging
education, outreach and technical assistance
To increase EV charging installation and infrastructure at MFH
properties
Project Goals
Project Overview US Department of Energy funded project led by Forth.
Launched in October 2023 with 2 year project duration.
ACCESS TO CHARGING AT HOME
18
● Website containing education material and tools for MFH stakeholders
● Undertaking outreach efforts to reach out to MFH stakeholders
● Provide technical assistance to stakeholders to increase awareness
about EV charging
Project Goals
18
What performance metric(s) have you identified?
Step 2.2
PERFORMANCE INDICATORS
18
● Engage 50,000 members of key audience
○ Through conferences, webinars, virtual
meetings, social media, etc.
● Secure 2,500 commitments from MFH property
managers/owners to install EV charging
infrastructure at their properties
○ 1,250 of commitments from Justice 40
Communities
18
Who is your target audience?
Step 2.3
TARGET AUDIENCES
18
Property management
companies
Property
developers
Homeowners
associations
Property
management
companies
Architects
Renters
Utilities
Companies
18
What is your tactic/execution strategy?
Step 2.4
PROGRAM EXECUTION STRATEGY
18
Phase - I Developing website; Conduct a pilot project in five pre-identified cities
Phase - II Evaluating Core City outreach work and learnings thereof;
Planning for national outreach
Phase - III National outreach
Phase - IV
Evaluating national outreach efforts and learnings thereof;
Strategising for long-term financial sustainability of this
project
18
How will you communicate about the program?
Step 2.5
18
Collect feedback on program design
Step 3
18
Launch
Step 4
18
Continuous Improvement
Step 5
ACTIVITY: Let’s Practice
1 - What issue(s) do you want to address in your community?
2 - What are your program goals?
3 - Who are your stakeholders? Who do you intend to collaborate with?
4 - What performance metric(s) have you identified?
5 - Who is your target audience?
6 - What is your tactic(s)/execution strategy?
7 - How will you communicate about the program?
18
Thank You
6

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Program Design by Prateek Suri and Christian Williss