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Electric Fuel Simplified by Matt Teske

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Matt Teske, Founder and CEO at Chargeway gave this presentation at Forth's Utility Working Group webinar on September 5, 2019.

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Electric Fuel Simplified by Matt Teske

  1. 1. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 Electric Fuel Simplified Forth Webinar - Sept 2019 Presented by: Matt Teske Chargeway LLC
  2. 2. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. What is Chargeway? Chargeway® is a software platform, mobile app and marketing communication solution for the electric car industry designed to simplify and improve the customer experience with “electric fuel”. Using colors and numbers, Chargeway® creates a language for charging plug and power options offering industry stakeholders and consumers an easier way to understand and enjoy how electric cars are fueled. • Simplifies consumer & dealer education • Translates into multiple languages • Connects EV stakeholder messaging • A competitive narrative and solution for electric fuel compared to gasoline Example: the Chevrolet Bolt EV uses GREEN charging stations with a maximum charging capability of Level 4.
  3. 3. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Current Programs and Partners
  4. 4. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 4 The Question
  5. 5. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. OEMs Dealers Policy Makers Gas Stations Oil Companies Charging Stations Electric Utilities How do we communicate charging?
  6. 6. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Goal: Create awareness and demand for the unknown product, “electric fuel”, coordinating with consumer facing EV stakeholders. OEMs Auto Dealers Policy Makers Charging Stations Consumer Engagement Electric Utilities
  7. 7. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 7 The Utility Strategy
  8. 8. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Consistent utility strategy and tools that simplifies “electric fuel” 1. Awareness Utility marketing to create awareness about electric fuel 2. Purchase Dealer sales and training tool that reinforces strategy 3. Ownership Consumer tool for every EV brand simplifying electric fuel 4. Experience Easy to visualize fuel branding at every station
  9. 9. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Marketing and consulting services for B2C campaigns Strategy Software Consumer facing mobile app targeted to driver experience Hardware Showroom and public engagement sales tools Branding Consistent station power and connector visual identity
  10. 10. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 10 The Dealership Solution
  11. 11. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. • Software/hardware platform for dealerships • 43” capacitive touchscreen • 24/7 sales tool for sales associates • Modernizes shopping experience • Branding for utilities in dealerships • Make/Model specific sales interface • Introduces consumers to “electric fuel” and software solution at the point of sale Chargeway® Beacon
  12. 12. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Charging Station Map Charging Timer Trip Planner Help drivers see “electric fuel” Learn how to use “electric fuel” See how to trust “electric fuel”
  13. 13. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Incentive Info Fuel Cost Home Charging
  14. 14. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 14 The Driver Solution
  15. 15. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. • Mobile education and driver support tool • Connects drivers to dealership sales experience • Colors are plug type, Numbers are power levels • Helps drivers visualize their cars fueling options • Includes charge time estimator and trip planner • White label and licensing available Chargeway® App
  16. 16. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Result: Personalized “electric fuel” experience for every EV brand & driver
  17. 17. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 The Fueling Experience
  18. 18. Electric Fuel SimplifiedChargeway, LLC Sept 2019 Copyright © 2019 | Chargeway® | All Rights Reserved. Charging Station Labels Chargeway® deploys station labeling on all utility managed charging locations consistent with utility marketing and dealership sales experience. Station labeling creates the final way finder for educated consumers and create confidence in the consistent messaging used by utilities and partner auto dealers.
  19. 19. Chargeway, LLC Electric Fuel Simplified Copyright © 2019 | Chargeway® | All Rights Reserved. Sept 2019 Matt Teske Founder / CEO matt@chargeway.net 661.492.1727 www.chargeway.net Portland, OR USA Thank You

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