This document summarizes the Pacific Northwest Affordable Mobility Platform (PNW AMP) project. The PNW AMP aims to combine electric vehicle test drives and utility-sponsored car sharing to increase familiarity with EVs, especially in rural areas. It is a 2-year project that will deploy 10 EVs across multiple sites in Oregon and Washington. The project aims to increase EV exposure, lower the cost per test drive, optimize vehicle utilization, and increase EV conversions. It will allow users to reserve EVs through an app for self-service test drives and low-cost hourly rentals. The project has received additional funding to expand the model to 80 EVs across 8 US cities over 3 years.

1. Connor Herman
connorh@forthmobility.org
Pacific Northwest Affordable
Mobility Platform (PNW AMP)
FKA The Self-Service Ride and Drive and Rural EV Sharing Project

2. ● Free, no-contact, no-pressure, self-service
EV test-drives to experience the joys of
driving electric, every driver’s first test drive
will be free.
● Carsharing for communities. After the initial
free test drive, subsequent reservations can
be made on the platform for a low hourly fee,
providing affordable, personal, on-demand
transportation to local residents
● Host fleet vehicles for more efficient
management
PNW AMP Use Cases

3. AMP Objectives:
1) Prove the viability of combining self-service Ride & Drives and utility-sponsored
car-sharing
2) Get more utility customers, including those living in rural areas, familiar with and
interested in EVs.
AMP Outcomes:
1) Consistent Butts in Seats
2) Lower Cost per Test Drive
3) Overall Vehicle Utilization
4) EV Conversions
Pacific Northwest AMP Goals and Outcomes
Initial AMP Timeline:
● 2-year project scope

4. User Experience
1. Download the app
2. Register
3. Reserve a time
4. Unlock vehicle using the app
5. Unplug and take a drive
6. Return vehicle and plug in

5. Program Partners
Primary Funders Lead Utility Applicant Project Manager
Initial Sponsoring Utilities
● Peninsula Light and Power
● Eugene Water and Electric Board
● Emerald People’s Utility District
● Ashland
● Midstate Electric Coop
● Central Electric Coop
● Consumers Power
Platform Provider

6. PNW AMP Locations
Gig Harbor, WA
The Dalles, OR
Veneta, OR
Eugene, OR
Bend, OR
La Pine, OR
Ashland, OR
Philomath, OR
More TBD!
Types of Host Sites (so far)
● Affordable Housing
Developments
● Municipal Lots
● Transit District Lots
● Utility Offices
● Others TBD
Host Site Requirements
● Must have a dedicated
charging port and parking
space for the shared
vehicle

7. Legacy Landing - Bend Hawk’s View, La Pine

8. Current PNW AMP timeline for first 10 vehicles
First 2 Sites,
soft launch
First Utility
Agreements Signed
Collateral/ Promotional
Materials Developed
Sept. Oct. Nov. Dec. Jan. Feb. March
First Vehicles
Delivered to Host
Sites
All Cohort 1 Host Site
EVSE installed
All vehicles available
to the public
All Utility
Agreements
Signed
All Host Site
Agreements
Signed
All Vehicles Delivered to
Host Sites
All Host Site EVSE
installed

9. Program Collateral

10. Department of Energy AMP
● $5 million grant award from the Federal
Department of Energy to scale the PNW
AMP outline to 8 other cities across the
U.S. for a total of 80 vehicles
● 3 Year-Project Scope
○ Planning kicks off in 2022, with first
vehicles on the ground in 2023

11. Interested in learning more?
Connor Herman
ConnorH@forthmobility.org
734.693.1000