The SmartCharge Platform by FleetCarma allows utilities to integrate electric vehicles (EVs) with the electric grid to enable clean, reliable, and affordable power. The platform helps utilities understand the impact of EV charging load on the grid, shift EV charging to off-peak times through behavioral changes, and dynamically control EV charging load through demand response. This helps utilities manage smart load growth, engage customers positively, and defer unnecessary grid upgrades by integrating EVs with renewable energy and avoiding system peak loads.