Audience Research A2 Media

1. Audience Research
By Damian Zlotorzynski

2. On what platform do you primarily watch music videos on ?
Age TV YouTube Social Media None Other
11-15 2 10 0 1 0
16-18 3 8 2 0 2
19-25 4 5 2 2 1
26+ 4 2 1 1 0
I used a sample of 50 random members of the public where I asked them
what platform do they mainly watch music videos on. In today's society we
can see majority of the public use Youtube as their main platform for
watching music videos. Especially with the young audiences aged from 11-15
they are using Youtube as their main platform for watching music videos. At
the age of 19-25 the results are more spread out as we see 4 out of 14 people
asked at that age group primarily watch music videos on the TV and 5 out of
the 14 people asked said youtube.

3. What genre of music is most likely to persuade you to watch
newly released music videos ?
Pop Rap/Grime R&B Rock EDM Other
Male 11 25 7 5 2 0
Female 25 5 14 1 3 2
In order to make this a fair sample I asked 50 Males and 50 Females at
random and from the results shown we can clearly see that half of males that
were asked said they are more likely to watch a rap/grime music video than
any other genre. Whereas the 50 females that was asked majority of them
said Pop (25) and 14 said R&B, only 5 chose Rap/Grime
According to a study on Twitter the 5 most tweeted about genres are Rap,
Rock, Pop, K-Pop and R&B world wide.

4. What type of Music video do you prefer to watch ?
Music video type People asked
Performance 21
Abstract 18
Narrative 11
From the results I have received from the members of the public I can see that
the majority of the public asked prefer to watch a Performance type of music
video (21 out of 50 asked) . The reason for this was when I asked the audience
was that it's more appealing and entertaining to watch it also ‘draws us more
into the music video’. Abstract was also very popular with 18 out of the 50
people asked chose the abstract music video type due to the fact of it being
physically appealing to watch as described by some of the general public.

5. How are you alerted of newly released music videos ?
Age Social Media Television Posters Radio Other
11-15 11 2 0 0 0
16-18 13 6 0 0 0
19-25 16 12 0 2 0
26+ 7 8 1 2 0
From the sample collected of 80 random members of the public we can clearly
see that Social Media is the most popular platform for people to find out about
newly released music videos. It is also very clear that a lot of the public we
asked do not find out about new music videos through promotional posters or
radio stations. Only 4 people used Radios to be alerted of newly released music
videos.

6. The comparison
From my results I can clearly see
that the two most popular music
genres between males and females
are POP and Rap/Grime. Females
dominant genre is POP whereas
Males more dominant genre is
Rap/Grime. We can see some Males
have still chosen Pop as there
favourite genre while some females
also listen to Rap/Grime. In this
graph I can also see that the less
popular genres among the public
we asked are Rock and EDM.

7. The comparison
We can see from this graph that the most
dominant media platform is Youtube across
majority of the age groups. The second most
popular media platform is TV. The vast majority
of 16-18 teenagers chose Youtube and the 11-15
age group also chose youtube. From these results
we can see that Youtube has become a very
popular music platform over the years, a lot of
the younger teenagers are using Youtube for their
prime way of watching music videos on. We can
see from the graph that a lot of 26+ year olds
that we asked also said they use the TV for
watching music videos on. Some of the public we
asked said they use no media platform as they
simply do not listen to music and not watch any
music videos.

8. The comparison
When asking the general public about what
type of music video you prefer to watch 42%
of the 50 people we asked said they prefer to
watch a Performance type of music video.
The second highest picked choice was
Abstract with 36%, lastly narrative received
22% of the votes. The vast majority of the
public which said ‘Performance’ chose this
type of music video due to the fact that they
find it much more entertaining and appealing
to watch.

9. The comparison
From this graph chart we can clearly
see that from the sample of 80 people
we have asked posters and radio s are
not a effective ways of advertising
newly released music videos as it does
not reach out to a lot of the public.
Majority of the public we asked use
social media to listen to newly
released music videos, in today's
generation this seems to be the most
effective ways of advertising music
videos. We can see from the graph
that up to 47 out of the 80 people we
asked across all the group ages use
social media to be alerted to new
music videos.

10. Conclusion
The sample I used for this research task was not a fair sample, in the future I
would ask more people and possibly use a sampling method such as stratified
sampling to make the sample size fairer. Overall from all the results I was able to
observe that in today's modern society most audiences firstly find out about new
music video releases from social media sites and the majority of teenagers use
Youtube as there primarily way of watching music videos. The youtube platform
seems to be dominated by younger audiences and young adults. From the sample
that I’ve asked I have also found that the most popular two videos types are
performance and abstract. Lastly the most appealing music genre for females is
Pop and for Males shown by my results the most appealing genre is Rap. I will use
these results to determine what type of music genre I will do and also for how I
will advertise and promote my music video. These results will help me know who
my target audiences are and how I can reach out to the them the most successful
way.