Market Research Media Studies A2

2.  For our market research we created a questionnaire
which we handed out to different people in the college
from this date we would be able to see how people
consume music videos, this would also give us a better
understanding of how we could make our music video
more viral.
We handed to questionnaire to 20 people asking a variety
of questions.

3. How old are you?
Age
16
17
18
19+
From our questionnaire
most people who took the
questionnaire were aged 17
which is the market we are
looking to aim our music
video at. we also had
people older which will
give us a better
understanding of how we
cold market to them also.

4. What is your favourite music genre?
Genre
EDM
Rock
Pop
R&B
Classical
Grime
Othere
From this research
we found that the
popular music genre
was EDM and closely
followed by R&B,
from this research we
will be doing a video
using an EDM song/

5. What is your favourite music artist ?
Artist
Hardwell
Drake
Usher
Quintino
Rihanna
Othere
As you can see from
this pie chard there are
two EDM artists
Hardwell and
Quintino which shows
the popularity of this
genre.

6. Where do you watch music videos?
youtube
tv
internet
spotify
From this research
you can see that the
most popular way in
which music videos
are being watched is
through YouTube
which is the main
place for any type of
video we will be
putting our music
video on YouTube
also.

7. How do you find out about new album releases?
ads
youtube
tv
itunes
social
network
radio
From this you can see
that the most
popular way which
people find out about
new music and
album releases is
through ads and
YouTube.

8. Evaluation
 Over all what I have found from this research is the
best way to promote a music video is through YouTube
as everyone seems to find thee music and listen to it
on there.
Our music video will be released on YouTube as the
feedback is very good, we will be using EDM music for
our video as it is very popular with 2 of the favourite
artists being from that genre